Demandbase One Reviews & Product Details

In a single click I can get information like address, phone, industry, description, revenue of a company & all the information are accurate. The best thing I like about InsideView is, it provides a precise & correct description of the company which helps me to know about the prospect company, & I prefer this over the company's own description given on "about us" web page, because it provides the overview which includes company,s business/services, establishment, location (overseas as well) & many more in a paragraph only. Also, the Industry Information given are accurate & classified in a right way. Review collected by and hosted on G2.com.

Sometimes I feel there are less number of contacts/people available on InsideView especially from HR, Finance & Legal department, apart from this everything is simple & good. Also, few years back, there was an option through which I can raise a request to update new contact information over a wrong contact just by clicking over it, but now that option is missing. Review collected by and hosted on G2.com.

Thier integation part, specially with the CRM, and leading sales outreach tools like "Outreach".

Once understood the interface, very easy to navigate and use in your daily work. Review collected by and hosted on G2.com.

Contact details for employees to connect with the company should be improved. For example, if I am searching for people in the XYZ company, I have limited details of their contact information (email and phone). Review collected by and hosted on G2.com.

The holistic account view provided by Demandbase One is truly invaluable. It consolidates all relevant account data into a single, comprehensive dashboard, including key insights on associated individuals from Salesforce—whether leads or contacts—along with their engagement levels and interaction types. This seamless integration empowers more strategic, data-driven ABM decision-making. Additionally, the Customer Success Managers and support team are outstanding. They are always proactive, diving deep into any issues and delivering swift, effective solutions, which greatly enhances the overall user experience. Demandbase One is an essential tool in my daily workflow, providing the precision and intelligence needed for successful account engagement. Review collected by and hosted on G2.com.

The platform could benefit from greater flexibility in adapting to specific company needs, as some customization options feel limited. The Lead-to-Account Matching engine, while useful, is not always intuitive, making it difficult to ensure consistently high data quality in lead-to-account associations. Additionally, occasional syncing issues can cause delays in data updates, impacting real-time decision-making. Another drawback is the inability to delete old lists that have been used in advertising campaigns, leading to unnecessary clutter and potential confusion over time. Streamlining these aspects would enhance usability and overall efficiency. Review collected by and hosted on G2.com.

In order:

1) The support the technical and customer managers are genuinely invested in your success - and help you get the most out of the platform to meet your ABM goals. And they are all smart and talented and know how to market

2) They listen to their customers - they deliver what you had asked for vs. pushing irrelevant bells and whistles

3) They don't oversell intent for ABM.

4) They aren't pushy. They don't try to upsell you new features in every. single. call.

5) implementation and ramp up takes 3-4 week, not 3-4 months. Review collected by and hosted on G2.com.

Nothing comes to mind. I have had a great experience with them and we have seen measurable results after a short amount of time. They were the right solution provider for our ABM strategy. Review collected by and hosted on G2.com.

Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on with key accounts. From a marketer's standpoint, it allows us to understand which users are most engaged, which accounts are showing intent - providing a framework for 1:1 account syncs with sales.

Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads. Review collected by and hosted on G2.com.

Adoption is ridiculously low across sellers, and we often hear that the amount of data is overwhelming. Engagement minutes, intent data, etc. aren't always well-accepted criteria for sellers that are managing large Enterprise accounts. Review collected by and hosted on G2.com.

Demandbase One is instrumental in our go-to-market strategy, specifically when it comes to our customer lifecycle. The platform allows us to use data and insights we would otherwise not have to better orchestrate and personalize our approach, leverage what works, focus our intentions, adapt and optimize the work we do and the money we spend. We have an amazing team we work with on the Demandbase side consistently that is dedicated and truly cares -- and is a huge piece of the positive partnership we have with the platform.

I am a fairly new user of Demandbase One and recently completed the trainings - it is AMAZING that those are offered and they really helped me get a general understanding before diving into usage. The platform is intuitive, easy to understand, easy to navigate and customer friendly which I cannot say for other platforms and software we use. Review collected by and hosted on G2.com.

I think the only downside I have seen or potential downside is just that Demandbase One has SO many applications and possibilities that you have to really drill down into what it is that we specifically need and what really helps us big picture RIGHT NOW... we COULD do so much with the platform and future-state, but navigating what actually serves us currently is important.

I wouldn't say it's a dislike... and also plays into the Demandbase team constantly assisting us in guidance and suggestions as they know the ins and outs better than we do and can help navigate. Review collected by and hosted on G2.com.

The technology itself is really impressive, but I believe the way the platform was built is what makes it truly amazing. As marketers, we all know that at the end of the day, other vendors offer similar solutions with intent data, campaign orchestration, etc. What sets DemandBase apart is the way it does all of that. It's easy to use and customize, easy to turn relevant data into actions, and easy to analyze data using specific filters, etc. Overall, DemandBase makes it really easy to pilot a true ABM strategy—without all the 'clunkiness' of other platforms. Review collected by and hosted on G2.com.

So far, the only downside is the way we are paying for paid advertising. Without projecting spend for the whole quarter or even the year, we need to keep requesting specific IOs every time we are running out of money. It would be much easier to be able to add a credit card and pay this way, as some of your competitors already do—or at least eliminate the process. Review collected by and hosted on G2.com.

Demandbase allows our team to effectively build out ABM campaigns with speed and scale that is unique to other DSPs. We meet regularly with their reps and have found them to be the most engaged, friendly team we have encountered in the paid media space in a long time. Review collected by and hosted on G2.com.

There is a bit of a learning curve with Demandbase due to the volume of options available to you. Also a bit of a downside is that it is an account tool so it's harder to see individual activity, but that is to be expected based on the entire premise of ABM. Review collected by and hosted on G2.com.

I like that the service allow us to refine our search, this data allows us to optimize our reach. The ease of navigation is a great advantage, I love the variety of features it offers. The tool provides access to a huge amount of data. It also features automatic segmentation of ideal clients. Review collected by and hosted on G2.com.

The filters for employee numbers are very outdated, and sometimes incorrect media investment figures are reported. I would like to see more detailed metrics included in some areas. Review collected by and hosted on G2.com.

The platform's intuitive interface and extensive database make it easy to track and connect with these people. Its intuitive, AI-powered insights allow us to be proactive in our outreach, which in turn generates more meaningful conversation and accelerates deal flow. Review collected by and hosted on G2.com.

I think they can be a bit expensive, but we've demonstrated a return on investment year after year. Sometimes it can be a bit overwhelming with the amount of data. Review collected by and hosted on G2.com.