512 RollWorks Account-Based Platform Reviews
RollWorks has been a great starting point for us as we got into ABM. It’s easy to use, and I like how simple it is to customize both the journey stages and campaign attribution. That’s given us much more visibility into how our ads are performing across different accounts and stages. The spiking accounts feature can be powerful, but only if marketing and sales are fully aligned on how to interpret and act on those signals. I also have been having a great experience with our CS team. Corey’s been especially helpful, always sharing recommendations on how to get the most out of our budget and fine-tune our targeting.
I'd say CS is one of the best features in Rollworks. Truly feel our account is seen and supported, whenever we need help, the team is quick to jump in and super attentive.
If you’re just starting out with ABM and want a solid platform with strong support behind you, RollWorks is definitely worth considering. Review collected by and hosted on G2.com.
There are still a few features we’d love to see as we scale our ABM efforts. For example, the number of de-anonymized leads and contacts is pretty limited, we were hoping for more visibility on that front. There’s also no native Slack integration, so we’ve had to get creative with a workaround. And not having a direct LinkedIn integration has added a few extra steps to our process. Adding these integrations and expanding visibility into anonymous traffic would really take the platform to the next level for growing ABM teams like ours. Review collected by and hosted on G2.com.
Even within a highly specialized B2B market we are able to utilize their data. At CyberCube, our audience is narrow and high-value, and RollWorks helps us reach and engage them with precision.
We're on Rollworks at least 3/4 times a week tweaking elements. The Audience Builder is valuable; we use it to create targeted segments for campaigns across both RollWorks’ DSP and our own external advertising channels. Their retargeting capabilities ensure our message stays in front of key accounts, while the Campaign Playbooks and Command Center offer centralized and intuitive execution and analytics on company journeys.
RollWorks’ automations and workflows are helping us surface new leads proactively - while not the most mature of tools, it does support both marketing and revenue operations. We’re also currently working with their API to bring engagement and performance data into our CRM (HubSpot), giving us clearer insights into campaign ROI.
Overall, the platform provides a comprehensive suite of ABM tools. Service has been great so far, onboarding implementation plan and execution was brilliant. Native & mature integration with Hubspot was one of the biggest points for us Review collected by and hosted on G2.com.
First, automated reporting is an area of improvement—currently, we're doing more manual data stitching than we'd like. More out-of-the-box reporting options that connect to CRM's and native dashboards would save our team significant time and effort. The revenue attribution reporting is most useful, but its capabilities feel underdeveloped.
Data maturity in EMEA and APAC still needs work.
We’d also love to see better exclusion logic across the platform—by default, it should filter out our own employees and existing clients from all aspects of Rollworks, targeting, reporting to prevent wasted impressions or having to filter data constantly
Finally, for the sales team, deeper sales enablement integrations would be a huge win. It would be great if RollWorks could spiking provide clear reasons why an account is spiking in the context of their workflow—without them needing to dig through dashboards or CRM information/ The insights are there, but they need to be surfaced more intelligently for time-poor salespeople. Review collected by and hosted on G2.com.
We've had an incredible experience with RollWorks, from onboarding to daily use. The onboarding process was one of the most well-structured we've encountered, covering everything we needed to get up and running smoothly. Once we transitioned to the customer success team, the support continued seamlessly.
The platform itself is extremely powerful and provides deep insights that help us refine our ABM strategy. One of the biggest value-adds for our team has been the ability to see which accounts are actively engaging on our site. The account spike emails have been a game-changer for our sales team, giving them real-time visibility into account activity and helping them prioritize outreach more effectively.
RollWorks has become an essential part of our marketing and sales alignment, and we highly recommend it to any team looking to elevate their ABM efforts. Review collected by and hosted on G2.com.
It would be nice to see user engagement time from our team on the platform. But they have thought of everything else! Review collected by and hosted on G2.com.
The RollWorks platform is very user-friendly and easy to use. I am able to run multiple campaigns at once and check on them throughout the week in my dashboard. I always have easy access to my campaign performance and can make changes as needed. Review collected by and hosted on G2.com.
There are a lot of features that RollWorks offers that can feel a bit overwhelming. However, my accounts reps are super helpful answering any of my questions and sharing resources to make sure I am using the platform to the best of its ability. Review collected by and hosted on G2.com.
When we were ready to have a full reset on our ABM strategy, we started with a mandate that we needed something with the strongest integration with our CRM (Hubspot as our source of truth) and something that gave us flexibility in how we mapped and deployed our campaigns and revenue strategy. We are a small but mighty team, so looking for an organization that would actively partner with us was also critical. Rollworks quickly rose the top. The platform is intuitive and lets our team work quickly to build, deploy, and manage ABM/ABX activities.The Hubspot connection is slick - lets us have info moving back and forth each day without uploads or manual pushes. Best of all, the RollWorks team has been superb. Our team clearly understands our business, makes recommendations, and regularly helps us ensure we are getting the best ROI on the relationship. They are constantly innovating on the platform an you can tell you they are listening to our suggestions. Review collected by and hosted on G2.com.
I honestly can't think of a negative! Rollworks has been a great partner - we can't say that enough. Review collected by and hosted on G2.com.
Once you get up and running, it's easy to set up target lists and camapaigns Review collected by and hosted on G2.com.
There's a bit of a learning curve on how things are organized against other ad networks, but their customer support is very good to help work through that. Review collected by and hosted on G2.com.
Intent signals, identifying contacts not in our CRM, sales insights, ease of creating playbooks. We love our CSM and how much work she puts into our account to make us successful. Review collected by and hosted on G2.com.
The social media advertising capabilities weren't as robust as we were told by the sales team when we first signed up. We haven't had a ton of success in our advertising efforts, if you're in an industry that is slightly irregular, you may struggle as well. Review collected by and hosted on G2.com.
3rd party intents showing companies that are interested in similar topics
Most engaged accounts showing those who expressed interest in our ads
Trending accounts - showing engagement and intent apart from ads
Helps connect the right contacts to target accounts, streamlining outreach Review collected by and hosted on G2.com.
Takes time to get to know the platform and all its features
Takes time to see the first results from the campaigns
Fairly complex advertising platform in comparison to others Review collected by and hosted on G2.com.
The dashboard is really easy to use. It's simple to upload ads, organize campaigns, and track results. And the intent data is super helpful and accurate. Review collected by and hosted on G2.com.
There have been some issues with account lists not syncing correcting with LinkedIn. But Rollworks' support team has been great at troubleshooting with us. Review collected by and hosted on G2.com.
The best thing for me about using AdRoll is remarketing to increase awareness by adjusting creatives. Currently, it is really easy to use and implement campaigns Review collected by and hosted on G2.com.
It would be better if the platform showed more clearly on which platforms the ads appear and allowed us to exclude websites we don’t want. Review collected by and hosted on G2.com.
