Demandbase One Reviews & Product Details - Page 4

Demandbase One Overview

What is Demandbase One?

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Demandbase One Details
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Product Description

The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer.

How do you position yourself against your competitors?

In a world characterized by constant change, opportunities can open and close in the blink of an eye. The difference between crushing the quarter or falling short often hinges on your ability to execute with confidence. When you have a chance to win, it’s crucial to make it count.

But you can’t make it count if you don’t see the signals or if your data is in a black box and every potential buyer looks the same. You can’t make it count if your revenue teams—especially sales and marketing—are not in absolute lock-step. Without alignment, a hard job gets harder.

At Demandbase, we work to instill confidence across your organization with every touchpoint. Confidence that you’re doing the right thing at the right time for the right reasons for the right potential customers. Confidence in your data and in your teams. Confidence to make the right decisions when it matters most.


Seller

Demandbase

Description

Demandbase is the leading account-based GTM platform for B
B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.

Overview Provided by:

Recent Demandbase One Reviews

WH
Wendy H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Demandbase One automates the hours you would normally spend searching for potential candidates"
The platform's intuitive interface and extensive database make it easy to track and connect with these people. Its intuitive, AI-powered insights a...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"I'm already promoting it to my peers."
I use almost exclusively DB for Marketing. Love the power of the tool and the support (our CSM is great). Filters, report, dashboard, users setting...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"Starting point for all B2B demand strategy"
Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on ...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

Average Discount

13%

Perceived Cost

$$$$$
View More Pricing Information

Demandbase One Media

Demandbase One Demo - The Demandbase One Platform
Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.
Demandbase One Demo - Predictive Analytics
Use AI to find and prioritize accounts looking to buy your products and solutions. Identify accounts that fit your ideal customer profile (ICP) with our Qualification Score. See which accounts are showing patterns of buying behavior with our Pipeline Predictive Score. And lastly, find accounts sh...
Demandbase One Demo - Sales Intelligence (Demandbase One for Sales)
You can't win what you can't see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One Demo - Advertising
Demandbase offers the only B2B DSP built from the ground up to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Demandbase One Demo - Personalization
Demandbase’s Personalization increases your conversion rates by providing personalized website experiences for target accounts. Accurately identify both known and anonymous visitors and capture their attention with personalized website experiences that put the most relevant content front and center.
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
Play Demandbase One Video
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Play Demandbase One Video
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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1,832 Demandbase One Reviews

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1,832 Demandbase One Reviews
4.4 out of 5
1,832 Demandbase One Reviews
4.4 out of 5

Demandbase One Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
NS
Sales Enablement- Digital Tools
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

The power this data gives both our sales and marketing professionals is next level. When I showcase the information to a sales rep they can't believe we can now capture this information, sales has been missing our customer's "digital footprint" ; now with our SFDC integration they have the ability to craft a personalized follow up journey in alignment with marketing. The team that handles our account Rob Cheyne and Adria Negelow are so responsive with every single need, especially the more "complex" technical asks we have. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

There is nothing dislike, if there is every a need for something specific Demandbase has an answer. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demandbase is solving the need for the ABM 1:1 marketing and sales follow up. With the SFDC integration our sales team now has this data at their finger tips on accounts, lead and contact records. Prior, they were especially "blind" to the information. Review collected by and hosted on G2.com.

Verified User in Security and Investigations
AS
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

Demandbase gives our team visibility to data points that have enabled us to prove ROI and truly partner with our sales organization. The flexibility in selectors, campaign setups, and reporting dashboards has allowed us to tailor the platform to our exact needs. We're now able to measure the impact of our campaigns in real-time to truly understand who engaging with us and how they're engaging with us. Thus, saving us time and boosting our confidence in the strategies we're deploying. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Demandbase as a platform can be challenging to learn to navigate. Some of the commands and functionality within the platform are not very intuitive. Without the guidance of our Demandbase support team, setting up campaigns, creating lists, and standing up dashboards would be exceptionally challenging. We are learning through doing, but I'd say the learning curve for the platform use itself was steep. API data integrations setup have also been challenging. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demandbase is able to bridge a major gap between marketing and sales within our organization. We've been able to partner closely with sales to target the accounts they want to talk to. Through use of Demandbase's analytics, we're able to provide sales with highly qualified leads and intent information which sets them up to quickly make connections and close deals with key accounts. Our ability to target our content to exactly the right people within our key accounts and measure journey progression in real-time has enabled us to deliver cost-effective, high quality MQA's. The automation and orchestration capabilities save us time as well. Review collected by and hosted on G2.com.

GK
Associate Unit Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

I really like the ability to discover emails of people I've had a hard time finding. I also like the color coding probabilities of verified emails/phones. with Demandbase One we can find new leads/prospects and also learn more about leads that are already in the system. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

It may be useful to remove personal email addresses. The cost is a bit high if you sign up as a subscriber (for an individual). However, it can be competitive for organizations. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demandbase One is a great research tool. It gives you the opportunity to contact potential customers quickly and efficiently. I love the My contacts section, where they collect all your searches and make them available for you to download so you can own your list. Review collected by and hosted on G2.com.

GW
BDR Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

We moved to Demandbase One from one of their competitor ABM Softwares. We had the other software for years and never saw any results, struggled to seamlessly navigate the UI, and the support from their team was awful.

Since moving to Demandbase not only has their sales team been so great, we've had more support from their account management, customer success, support, and implementation teams in 90 days than from our previous vendor in 2 years. They have all been very communicative, involved, helpful, and really set our team up for success in a short period of time.

I had used Demandbase One at a previous company about 3 years ago, and the updates are SO helpful, and we are seeing immediate wins! We've booked 17 meetings within the first 90 days (previously we had booked 8 in a full year), with 3 of which being in our top 5 biggest pipeline deals of 2025.

It's so easy to use that we've been able to see these results so quickly, and its seamlessly integrated into our Salesforce & Marketo instances (currently setting up SalesLoft integration). It's become the backbone of our BDR team, and the first platform we check everyday before we start our outreach. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Nothing so far! It's given us some great wins really quickly! Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Helping us to navigate who to target and when. We have a horizontal market, which can become overwhelming when you can target anyone, to figure out who you should be targeting. It's helped us understand who is in Market and what they might be using or researching so we can reach out when it matters most. Review collected by and hosted on G2.com.

ST
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

The support during startup was better than expected, providing all the date needed for a marketing campaign. The service is high-quality, providing a comprehensive overview of lead generation opportunities. The platform itself is incredibly useful and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I wish there were integrations to make entering contact information easier, the system is sometimes slow. The contact search function has occasionally failed. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

It allows us to analyze potential customers and provides real-time data. It's fantastic to be able to see the content our customers are sharing. We've had a fantastic experience with this platform's analytics. It allows us to know which customers are interested in our service. Review collected by and hosted on G2.com.

NC
Managing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

It provides information about products and services that interest your current or potential customers. I like that it allows us to offer relevant content about company size and industry in real time on our website. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Demandbase is a web targeting and optimization platform. I really don't have anything negative to say here, this tool has changed the direction of the company for the better and I'm not aware of any other provide offering this variety of solutions. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

It is a must-have tool if you want to send targeted messages to your audience. We leverage account scoring capabilities to give our teams the ability to prioritize accounts with high sales intent from their target accounts. Review collected by and hosted on G2.com.

TH
Business Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

It's a very authentic and reliable source, providing accurate direct contact information. Its most notable feature is its targeted filters, extensive contact information database, and detailed company information. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I'd like to see additional features specifically for finding numbers, it would be even better with additional software integrations. I'd also like the option to enter them directly in the extension. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

It's an invaluable tool for those looking to optimize their strategy, it provides confidence when searching through the platform. The database is quite extensive, helping us better understand our potential customers. Review collected by and hosted on G2.com.

JF
Research Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

It provides fast and accurate results, it's very easy to find the data I need on a daily basis. I like being able to search within the system, I was able to get information on all the contacts I needed. I love how quick and easy it is to find information. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I would like to see a bit more customization regarding the interface, sometimes the information if offers is outdated. The price is a bit higher compared to other products. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

We use this product on a daily basis because the information is very accurate, it provides accurate contact information for potential customers. It was very easy to find exactly what I needed, the contact details are very accurate. Review collected by and hosted on G2.com.

AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Demandbase One?

As a marketing and sales leader, Demandbase has been incredibly useful for both activating marketing and understanding the intent and activity on the website - which dovetails great into the SDR/BDR teams that I've run, where it's incredibly difficult to usually quantify and understand whether the activity that the sales team is doing is yielding the intended results.

Demandbase allows you to be able to achieve both of those aims and get better results all round. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Previously the interface was a bit clunky - but this has changed and I'd recommend definitely doing the integration to your CRM such as Salesforce. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Figuring out how effective our marketing is - as well as enabling my SDR team to make the most of their outbound activity. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

Having switched from a different ABM tool that was much simpler than DB, I was initially nervous about how many features there are and whether we would have the support we needed to set it up properly. I was pleasantly surprised at how easy the tool is to learn and the level of support provided by the DB implementation team. From foundational set up to really specific reporting needs, their team was available every step of the way. We just started using it so only time will tell if it's worth the hefty price tag, but so far it's been able to meet all of our needs. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

A lot of features with small nuances..Takes a minute to learn and set up properly. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

It's helping us see how our multi-channel marketing campaigns and sales activities are influencing our target accounts and progressing sales opportunities. Review collected by and hosted on G2.com.