Intuit Mailchimp All-in-One Marketing Platform Reviews & Product Details - Page 2

Intuit Mailchimp All-in-One Marketing Platform Overview

What is Intuit Mailchimp All-in-One Marketing Platform?

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

Intuit Mailchimp All-in-One Marketing Platform Details
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German, English, French, Italian, Portuguese, Spanish
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Product Description

Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more.

How do you position yourself against your competitors?

Intuit Mailchimp brings over 23 years of expertise in helping businesses cut through the noise, connect with their audience, and drive measurable sales. Unlike many email marketing platforms that simply report on performance, Mailchimp analyzes data from the half a billion emails we send every day, using AI-powered insights to provide personalized recommendations. Whether it's refining your content, improving targeting, or enhancing automations, Mailchimp empowers you to turn every email into a revenue-generating opportunity.


Seller

Intuit Mailchimp

Description

Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.

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Recent Intuit Mailchimp All-in-One Marketing Platform Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Review of MailChimp"
I like how you can have mail Drip/ flows based off interactions
Dina F.
DF
Dina F.Mid-Market (51-1000 emp.)
4.0 out of 5
"Easy to use, lots of flexibility"
The ability to upload our own custom templates, A/B testing, information about the success of mailings, journeys
Gab K.
GK
Gab K.Small-Business (50 or fewer emp.)
4.0 out of 5
"Great starter tool as CRM database"
A lot of integrations, many custom logic in the workflows, a lot of utilities like topic management / survey setups.

Intuit Mailchimp All-in-One Marketing Platform Media

Intuit Mailchimp All-in-One Marketing Platform Demo - Make the most out of your campaigns with advanced analytics and reporting tools
Monitor trends, track performance, and get actionable insights that help you create better campaigns and drive customer engagement.
Intuit Mailchimp All-in-One Marketing Platform Demo - Fuel your campaigns with precise audience segmentation
Let AI simplify your workflow by generating complex customer segments for highly personalized campaigns.
Intuit Mailchimp All-in-One Marketing Platform Demo - Streamline your omnichannel marketing
Build campaigns across multiple channels, and then manage them all from one convenient place.
Intuit Mailchimp All-in-One Marketing Platform Demo - Reach the right people with the right message at exactly the right time
Drive more repeat business, increase customer retention, and see up to 4x more orders by creating marketing automations with Customer Journey Builder.*
Intuit Mailchimp All-in-One Marketing Platform Demo - Reach customers on-the-go with SMS marketing
Unify your marketing under one roof by seamlessly integrating SMS into your email, automations, and social campaigns.
Intuit Mailchimp All-in-One Marketing Platform Demo - Deliver relevant content faster with the help of AI
Generate professionally written, on-brand marketing emails with the press of a button. You only need to review, edit, and send.
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Interactive Demo
Try an interactive demo created by the software seller (right here on G2).

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5,292 Intuit Mailchimp All-in-One Marketing Platform Reviews

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Intuit Mailchimp All-in-One Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
CM
Administration Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

As a nonprofit, clear and timely communication with our community is everything. Whether it’s an upcoming workshop, a wellness event, or an important update from our clinic, we need to reach the right people at the right time. That’s where Mailchimp comes in.

With Mailchimp, I can see engagement in real-time, who’s opening emails, clicking links, or even ignoring messages. That kind of insight means I can tweak a campaign on the fly if it’s not landing the way I expected. And the results? We’ve seen a noticeable increase in participation since we started using Mailchimp. More people are showing up, staying informed, and engaging with our services.

Honestly, I can’t imagine not using it now. It’s become an essential tool for keeping our community connected and informed. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

Mailchimp is an excellent tool for getting our messages out, but sometimes it feels like it’s designed more for businesses than nonprofits. So many features focus on e-commerce and selling products, which isn’t what we do. I wish the nonprofit-specific tools (if they even exist) were more obvious and accessible.

It would be great if Mailchimp recognized how nonprofits use email differently, focusing on engagement, community-building, and outreach rather than sales. Right now, I feel like I have to navigate through a lot of business-driven features just to find what works for us. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

As a nonprofit, we rely on Mailchimp to keep our community informed about workshops, events, and important updates. The platform makes it easy to create professional emails, automate reminders, and track engagement in real time. Being able to see how our audience interacts with emails helps us adjust our campaigns for better reach, and we’ve seen increased participation as a result.

However, a lot of Mailchimp’s features seem geared toward businesses and e-commerce. I wish nonprofit-specific tools were easier to find (if they exist). Still, despite that, Mailchimp has become an essential part of how we connect with our community. Review collected by and hosted on G2.com.

Response from Lacy Mills of Intuit Mailchimp All-in-One Marketing Platform

Thanks so much for the detailed review Corrine! We’re happy to hear that Mailchimp has helped increase engagement and participation in your community events and updates—that’s exactly the kind of impact we hope to support.

We also truly appreciate your feedback on the nonprofit experience. While many features are built with businesses in mind, your insight highlights how important it is to surface tools that support nonprofit goals like outreach and community-building. We’re sharing your feedback with our team, and we encourage you to reach out to our support team if you’d like help tailoring Mailchimp to better fit your organization’s needs.

Thanks again for the work you do—and for making Mailchimp a part of it.

See how Intuit Mailchimp All-in-One Marketing Platform improved
Emily D.
ED
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

Initiating an e-newsletter and developing a template that felt true to my brand was intimidating and something that I put off for a long time. Once I jumped in, though, I found the platform to be fairly intuitive and I was really pleased with the work that I was able to create from the get-go. I was happy to have easy integration with Shopify and opportunities to seek customer support, especially in the beginning. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

It feels like the platform is geared more towards medium-sized businesses and I feel a little lost in the weeds looking at options and opportunities to market to my little cohort of customer/readers. It is difficult to understand how to tailor Mail Chimp to my needs, or rather what next-steps might be for me now that I have the basics in place (newsletter, pop ups, etc.) Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

I wanted an easy-to-learn marketing platform to start and maintain a newsletter campaign. Review collected by and hosted on G2.com.

Response from Lacy Mills of Intuit Mailchimp All-in-One Marketing Platform

Thanks so much for sharing your experience! We’re glad to hear that getting started with your newsletter felt intuitive and that the Shopify integration and early support were helpful.

We understand how it can feel a bit overwhelming as a smaller business trying to figure out the next steps. Our support team would be happy to help tailor the platform to better fit your goals—don’t hesitate to reach out.

Thanks again for your feedback, and we’re here if you ever need more support along the way!

See how Intuit Mailchimp All-in-One Marketing Platform improved
JW
Web Producer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

The Mailchimp platform provides us with an easy-to-use platform for email marketing, automation, and management of our different audiences. The ease of use is probably the main pro about the platform: the drag-end-drop email builder simplifies professional emails without the need for HTML knowledge, and the automation features allow us to efficiently schedule and personalize the emails. Additionally, the underlying analytics provide valuable insight into open rates, engagement and campaign effectiveness, which helps us refine our communication strategy. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

One con of Mailchimp would be the lack of flexibility in the email templates. While you can customize their templates, there isn’t much room for creativity, and we sometimes have to rely on HTML, CSS, and Javacript to get our desired results. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

Mailchimp has helped Princeton Theological to streamline our marketing efforts, allowing us to better manage our outreach for many different groups without the need of a marketing team. The automation tool helps us nourish the lead, and connects our community with minimal manual efforts. By providing detailed analysis, Mailchimp enables us to customize our messages, track the performance of campaigns, and improve engagement. Overall, it has helped Princeton Theological Seminary to maintain strong and effective communication with our audience. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp All-in-One Marketing Platform

Hi John, thank you for your valuable feedback! We're glad Mailchimp's ease of use and automation are helping you. We appreciate your point about template flexibility and are always looking to improve. It's great to hear we're streamlining your marketing and improving your community engagement. We're always here if you need anything.

Verified User in Higher Education
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

Intuit MailChimp is an excellent system for someone like me, a high level VP who operates a small staff and has to jump in and do many things myself. If this sounds like you, MailChimp is the right platform to connect with your customers and potential customers. Since moving from another platform, our engagement, click rates, open rates and fundraising has increased. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

One feature that would be helpful is more integration to upload Jotforms and PDFs. Maybe this is offered but I don't know how to access it yet. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

The main problem that MailChimp is solving for us is customer engagement and retention. Our customers hear from us on a regular basis now. As we speak, I am currently building newsletters in MailChimp. I have never had a system where I could do this before. Review collected by and hosted on G2.com.

Response from Lacy Mills of Intuit Mailchimp All-in-One Marketing Platform

Hi there, thanks for sharing your experience! We’re glad to hear that Mailchimp has been a valuable tool for you and your team.

Regarding your note about integrating Jotform and PDFs, Mailchimp does offer integration with Jotform, allowing you to sync form data seamlessly. You can find more details in the article we've linked below. Additionally, while PDFs can't be embedded directly into emails, you can upload your PDF to Mailchimp’s Content Studio and share it as a link in your campaigns. This method ensures your subscribers can access the document without the issues that can come with email attachments.

Thanks again for your feedback–we're happy to support you and your team!

See how Intuit Mailchimp All-in-One Marketing Platform improved
Laurie S.
LS
Communications and Facilities Coordinator
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

Appreciate the ability to integrate with other platforms to obtain audience contact information. The analytics offer an easy way to identify the percentage rate of readers. The step by step guide to integrate contacts from other platforms and automate that process on a daily basis assists in ensuring all contacts are imported. The variety of templates available make it easy to replicate newsletter content on a weekly basis to reach audience. Segmenting of groups is an easy way to target a specific audience. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

Would love to be able to tab for indenting on paragraph text to make it easier to line up indented content. Also would like to have a larger variety of fonts to choose from. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

The platform keeps our audience connected to ongoing events and ensures engagement among our audience. Review collected by and hosted on G2.com.

Response from Bri Anderson of Intuit Mailchimp All-in-One Marketing Platform

Hi there, Laurie! Thank you for sharing your feedback with us. We will pass it along to the appropriate teams.

Uma I.
UI
Marketing & Development Associate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

As a small non-profit, we need to communicate to our supporters on the regular to keep them engaged. Mailchimps branded email template save me the headache of just laying out the basics - but adds professional flair. I used one recently and (to my chagrin) our Board Member who is a marketing pro told me it was one of my best eNews ever. So ya one-upped me, but made me look good so I am not mad about that! Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

It would be great if when we choose the “add social post” to an email if AI could pre-populate those for each channel from the email content that would move things along. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

It’s so handy to have the recommendations for optimization so I don’t forget to add links to photos etc. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp All-in-One Marketing Platform

Hi Uma. This is fantastic feedback. We're thrilled to hear that Mailchimp's branded templates are saving you time and helping your non-profit create professional and engaging communications – even impressing your marketing-savvy board member! We appreciate your suggestion about AI pre-populating social posts; that's a great idea for streamlining your workflow. It's also wonderful to know that our optimization recommendations are helpful in ensuring you don't miss important details. Thank you for sharing your positive experience and valuable suggestion.

Allan T.
AT
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I like how my needs are automated as much as possible especially through new user journeys. I can easily target new segments and get customers to come back to my e-commerce store. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

I would like better designs on the email templates. They look very generic. I wish there was a way to integrate Canva designs into my journeys. The existing Mailchimp email templates look very out dated. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

I think starting journeys is very confusing for the first-time user. I wish there were more templates that I can plug my relevant info in. For example, it took awhile for me to start my New User Registration journey. I wish I had examples or templates to start this. Review collected by and hosted on G2.com.

Response from Bri Anderson of Intuit Mailchimp All-in-One Marketing Platform

Hi there, Allan. We're happy to hear you're enjoying the customer journeys to automate your needs! We will pass feedback along internally to improve upon the available options for the prebuilt templates.

Ryan L.
RL
Digital Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I love the automation capabilities, like welcome mails,drip campaigns and client onboarding. These have been very beneficial to us over the last while and we use the platform weekly. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

The limited design flexibility for visual content. With all the good tools built in, it still lacks that killer punch for creatives, so external tools are needed to supplement what we do on Mailchimp. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

As a growing business, Mailchimp alows us to focus on client work while it takes care of marketing analytics in the backend. Review collected by and hosted on G2.com.

Jason W.
JW
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

MailChimp is very intuitive compared to other marketing platforms and I love that you can send not only emails but also send SMS. I love that it makes creating emails and SMS easy! Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

The only downfall is that sometimes tagging large groups of uploads takes a long time. Usually when I am uploading a large group of customers and tagging them, it is because I want to send them an email or a text. Due to the time it takes for processing by MailChimp to tag then, I usually have to come back at another time. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

Gosh, it helps me contact my customer DIRECTLY. Direct marketing is the best way to sell to a customer. My process is to send them an email, then do a social media post separately so that they see the email, then later see the social media post! Review collected by and hosted on G2.com.

Megan F.
MF
Digital Media Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I like how user friendly and easy to use the platform is. It has various features, integrations, and automations. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

The pricing scales quickly which can be limited for growing businesses. There are also some limitations with customization and customer service is sometimes inconsistent. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

The Intuit Mailchimp All-in-One Marketing Platform is a one stop shop for digital marketing - bringing essential marketing tools into one platform. This has saved me time and money by avoiding tool switching and having multiple platforms. Review collected by and hosted on G2.com.

Response from Lina of Intuit Mailchimp All-in-One Marketing Platform

Thank you for your review, Megan. We appreciate your feedback, and we're happy to hear you find Mailchimp user friendly and easy to use.