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- HubSpot Marketing Hub-vs-Intuit Mailchimp All-in-One Marketing Platform
Compare HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
$0.00
HubSpot Marketing Hub
Star Rating
(12,607)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,292)4.4 out of 5
Market Segments
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform have a star rating of 4.4, indicating a strong overall satisfaction among users for both products.
- Reviewers mention that while HubSpot Marketing Hub is favored by small businesses (52.6% of reviews), Intuit Mailchimp has a larger small business segment (72.0% of reviews), suggesting that Mailchimp may be more tailored to the needs of smaller enterprises.
- Users on G2 highlight that both platforms offer a free entry-level price, making them accessible for startups and small businesses looking to dip their toes into marketing automation.
- Reviewers mention that Intuit Mailchimp excels in features like "Building and Personalizing Emails" (9.0) and "Sending Outbound Emails" (9.1), while HubSpot Marketing Hub scores slightly lower in these areas (8.8 and 8.9 respectively), indicating Mailchimp's strength in email marketing capabilities.
- Users say that HubSpot Marketing Hub has a slight edge in "Quality of Support" (8.7) compared to Intuit Mailchimp (8.3), suggesting that users may find more reliable assistance when using HubSpot.
- G2 users report that HubSpot Marketing Hub shines in "Campaign Optimization" (8.2) and "Reports and Dashboards" (8.4), while Intuit Mailchimp offers better "Basic Reporting" (8.8) and "Campaign Insights" (8.8), indicating that both platforms have unique strengths in analytics and reporting features.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
8,898
8.9
4,500
Ease of Use
8.6
9,728
8.7
4,513
Ease of Setup
8.1
5,594
8.7
2,091
Ease of Admin
8.5
4,639
8.8
2,026
Quality of Support
8.7
8,426
8.3
3,795
Has the product been a good partner in doing business?
8.8
4,556
8.8
1,917
Product Direction (% positive)
8.8
8,550
8.4
4,408
Features by Category
Email Marketing
8.8
5051
|
Verified
9.0
709
|
Verified
8.9
4920
|
Verified
9.1
703
|
Verified
8.6
4922
|
Verified
8.9
700
|
Verified
8.8
4631
|
Verified
8.9
630
|
Verified
Online Marketing
8.5
4782
|
Verified
8.3
566
|
Verified
8.3
4123
|
Verified
8.3
556
|
Verified
8.1
3842
|
Verified
8.4
509
|
Verified
8.2
4376
|
Verified
8.6
632
|
Verified
8.1
4035
|
Verified
8.4
503
Lead Management
8.6
4566
|
Verified
8.4
535
|
Verified
8.1
4313
|
Verified
8.4
545
|
Verified
8.4
4418
|
Verified
8.4
604
|
Verified
8.0
3930
|
Verified
8.0
422
8.5
4355
|
Verified
8.3
488
|
Verified
8.3
4097
|
Verified
8.4
512
|
Verified
8.4
4078
|
Verified
8.2
430
8.4
4082
|
Verified
8.1
414
Campaign Management
8.2
3682
|
Verified
8.5
523
|
Verified
8.0
3283
|
Verified
8.3
410
7.9
3241
|
Verified
8.3
456
|
Verified
7.2
2397
|
Verified
7.9
368
Social
7.7
3356
|
Verified
8.1
404
8.2
3755
|
Verified
8.5
551
|
Verified
8.2
3721
|
Verified
8.4
499
|
Verified
8.1
3601
|
Verified
8.3
437
7.7
2828
|
Verified
8.3
445
|
Verified
Reporting & Analytics
8.3
4739
|
Verified
8.8
666
|
Verified
8.1
4414
|
Verified
8.5
560
7.6
3578
|
Verified
8.1
480
|
Verified
7.6
3263
|
Verified
8.0
457
|
Verified
7.7
3693
|
Verified
8.0
456
Platform
8.0
3083
|
Verified
8.3
481
|
Verified
8.5
3114
|
Verified
8.3
422
|
Verified
8.7
3083
|
Verified
8.7
458
|
Verified
8.0
2085
|
Verified
8.2
359
|
Verified
7.5
1978
|
Verified
8.1
329
8.6
2918
|
Verified
8.9
472
|
Verified
8.0
2159
|
Verified
8.4
391
|
Verified
Integration
8.4
3095
|
Verified
8.7
470
|
Verified
8.1
2791
|
Verified
8.3
416
|
Verified
8.1
2579
|
Verified
8.2
381
|
Verified
Lead Intelligence
7.8
1036
|
Verified
Not enough data
7.9
1071
Not enough data
8.1
1118
Not enough data
Lead Management
8.3
1206
Not enough data
7.5
1036
Not enough data
8.1
1095
Not enough data
Marketing Campaigns
7.9
1057
Not enough data
7.4
948
Not enough data
7.6
1002
Not enough data
7.9
991
|
Verified
Not enough data
8.1
1150
Not enough data
Campaign Execution
7.8
1039
Not enough data
7.9
974
Not enough data
7.7
919
Not enough data
8.7
1287
Not enough data
Messenger
8.1
1117
|
Verified
Not enough data
7.5
945
|
Verified
Not enough data
7.9
1159
|
Verified
Not enough data
7.8
1085
|
Verified
Not enough data
Channels
8.0
1346
|
Verified
Not enough data
8.2
1326
|
Verified
Not enough data
7.1
748
|
Verified
Not enough data
6.9
647
|
Verified
Not enough data
7.5
707
|
Verified
Not enough data
Customers
8.2
1393
|
Verified
Not enough data
8.3
1379
|
Verified
Not enough data
8.3
1525
|
Verified
Not enough data
8.4
1473
|
Verified
Not enough data
8.2
1380
|
Verified
Not enough data
Retargeting
Not enough data
8.3
105
Not enough data
8.7
244
Not enough data
8.3
211
Not enough data
8.6
255
Not enough data
8.2
197
Not enough data
8.3
187
Not enough data
8.6
231
Text Messaging
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
9.5
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.6
7
SMS Platform
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
8.3
7
Not enough data
7.9
7
Design and Customization
6.6
41
Not enough data
7.7
38
Not enough data
7.7
39
Not enough data
7.6
39
Not enough data
Campaigns
7.3
37
Not enough data
7.6
37
Not enough data
7.4
36
Not enough data
7.5
36
Not enough data
Integrations
7.9
37
Not enough data
7.0
35
Not enough data
6.6
33
Not enough data
6.9
36
Not enough data
Generative AI
6.3
39
Not enough data
Attribution Modeling
8.2
225
Not enough data
7.9
219
Not enough data
7.5
204
Not enough data
7.5
197
Not enough data
7.1
194
Not enough data
7.6
208
Not enough data
Marketing
7.9
197
Not enough data
7.4
183
Not enough data
8.4
223
Not enough data
8.5
228
Not enough data
Reporting
8.4
250
Not enough data
8.3
237
Not enough data
8.1
242
Not enough data
Platform Basics
8.6
205
Not enough data
8.6
208
Not enough data
8.5
208
Not enough data
Platform Data
8.3
204
Not enough data
7.9
199
Not enough data
Platform Additional Functionality
8.4
224
Not enough data
Platform Basics
8.3
493
Not enough data
8.6
576
Not enough data
Platform Reporting
8.5
591
Not enough data
8.6
634
Not enough data
Content & Collaboration
8.4(won by default)
1175
Not enough data
8.3(won by default)
1230
Not enough data
8.1(won by default)
923
Not enough data
8.4(won by default)
998
Not enough data
8.7(won by default)
1304
Not enough data
8.3(won by default)
866
Not enough data
Social Management
8.2(won by default)
2078
Not enough data
8.6(won by default)
2254
Not enough data
8.4(won by default)
1996
Not enough data
8.4(won by default)
2142
Not enough data
8.1(won by default)
1564
Not enough data
8.3(won by default)
843
Not enough data
7.3(won by default)
214
Not enough data
Platform Basics
8.2
325
Not enough data
8.2
339
Not enough data
Platform Data
8.1
331
Not enough data
8.0
332
Not enough data
8.6
377
Not enough data
8.2
337
Not enough data
Platform Additional Functionality
8.1
323
Not enough data
8.3
343
Not enough data
8.3
338
Not enough data
Platform Interoperability
8.0
512
8.7
135
Social Functionality
8.2
1212
8.9
1788
Campaign Management
8.3
1227
8.8
1846
8.2
1168
8.7
1799
8.2
1095
8.6
1800
Feature Not Available
8.4
1655
Feature Not Available
8.5
1645
8.3
988
8.7
1592
Feature Not Available
8.6
1456
Feature Not Available
8.5
1367
Feature Not Available
8.4
1374
8.1
1022
8.7
1680
8.0
972
8.6
1576
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Targeting
8.4
1099
8.8
1676
8.2
1016
8.6
1528
8.0
913
8.6
1392
8.0
891
8.6
1386
Platform
8.3
1067
8.6
1456
8.2
1214
8.6
1634
8.8
1240
8.7
1718
8.8
1265
8.8
1799
8.6
1089
8.7
1494
8.3
1210
8.6
1775
8.7
1253
Feature Not Available
8.4
964
8.7
1464
8.4
1157
8.8
1731
Page Customization
8.5
1244
|
Verified
8.9
127
|
Verified
7.9
1283
|
Verified
8.6
129
|
Verified
7.9
1171
|
Verified
8.5
122
|
Verified
8.1
1212
|
Verified
8.4
127
|
Verified
Page Optimization
8.2
1075
|
Verified
8.7
109
|
Verified
8.1
1188
|
Verified
8.9
122
8.2
1227
|
Verified
8.6
113
|
Verified
7.8
1114
|
Verified
8.5
108
|
Verified
Integrations
7.4
659
|
Verified
8.3
106
|
Verified
8.7
1144
|
Verified
8.9
117
|
Verified
8.6
1141
|
Verified
8.6
105
|
Verified
Generative AI
7.2
248
7.8
51
Survey Management
Not enough data
8.6
125
Not enough data
8.4
125
Not enough data
8.7
129
Not enough data
8.5
122
Survey Customization
Not enough data
8.1
110
Not enough data
8.6
119
Not enough data
8.3
116
Not enough data
8.3
108
Survey Insights
Not enough data
8.6
125
Not enough data
8.4
105
Not enough data
8.6
116
Not enough data
8.5
116
Customization
Not enough data
8.4
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
8.7
15
Additional Functionality
Not enough data
7.8
15
Not enough data
6.8
15
Not enough data
8.0
15
Not enough data
7.3
15
Not enough data
7.8
15
Lead Intelligence
8.0
690
Not enough data
8.3
721
Not enough data
8.3
739
Not enough data
Lead Management
8.5
804
Not enough data
7.7
682
Not enough data
8.2
752
Not enough data
Marketing Campaigns
8.1
708
Not enough data
7.7
620
Not enough data
7.9
680
Not enough data
8.1
678
Not enough data
8.3
785
Not enough data
8.1
730
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2027
|
Verified
8.4
322
|
Verified
8.3
2462
|
Verified
8.7
410
|
Verified
8.1
2234
|
Verified
8.5
325
8.5
2265
|
Verified
8.4
363
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2662
|
Verified
8.8
429
|
Verified
8.4
2901
|
Verified
8.8
447
|
Verified
7.8
2166
|
Verified
8.5
361
|
Verified
8.1
2354
|
Verified
8.3
333
|
Verified
8.1
2193
|
Verified
8.5
370
|
Verified
Feature Not Available
7.9
216
Customizations
Not enough data
8.5
51
Not enough data
8.6
50
Not enough data
8.2
46
Not enough data
8.3
44
Growth
Not enough data
8.6
43
Not enough data
8.8
47
Not enough data
9.2
49
Not enough data
8.4
43
Not enough data
8.2
43
Content
Not enough data
8.9
50
Not enough data
8.8
51
Not enough data
Feature Not Available
Not enough data
8.6
34
Support
Not enough data
8.7
38
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform are categorized as Landing Page Builders, Marketing Analytics, Social Media Advertising, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Attribution, and Social Media Management
Intuit Mailchimp All-in-One Marketing Platform is categorized as SMS Marketing, Retargeting, Website Builder, Survey, and Online Form Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Marketing and Advertising
13.4%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.9%
Education Management
3.7%
Other
66.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Most Helpful Critical Review
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Alternatives
Discussions
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Here's a...Read more
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