614 CleverTap Reviews

What I like best about CleverTap is how it makes connecting with customers feel less like a guessing game and more like a smooth conversation. It’s super smart at understanding what users want, sending the right message at the right time, and helping businesses grow without all the hassle. Basically, it’s like having a marketing genius on your team who never sleeps Review collected by and hosted on G2.com.
Honestly, if I’m being real, CleverTap can be pretty overwhelming at the start — it’s like they just throw you into this massive, complicated pool without much of a lifeguard. There’s so much going on, so many features, and at first, you’re just fumbling around trying to figure out what’s what. I won’t lie, I definitely felt lost more than once, like wandering in a maze with no clue where the exit was. But once you spend some time with it, things start clicking, and it gets way easier to handle. Then it’s smooth sailing... well, mostly! Review collected by and hosted on G2.com.

As a mobile application developer and user activity analyst at AllEvents, I can confidently say that CleverTap is one of the best solutions for user engagement and business growth. The push notification and analytics features are my favorites.
Using CleverTap, I was able to implement feature-rich push notifications within my application. I could easily add custom sounds, icons, deep links, and more. CleverTap also provides well-prepared documentation that explains the entire integration process, which made my job unbelievably easy. The CleverTap dashboard for sending notifications is clean, minimal, and aesthetically pleasing with a soothing light theme. It’s very easy for us to send and schedule notifications targeting individual users or groups of users with specific interests. There are tons of options we can include in a notification, such as custom icons, sounds, deep link URLs, images, texts, and more.
My second favorite feature is the analytics. Integrating it into the app was also straightforward, thanks to CleverTap's excellent documentation. CleverTap enabled me to effortlessly track all user activities within the application. I could also view graphs showing user engagement for each feature in the app. The dashboard and overall user experience are perfect.
Additionally, if we ever have any questions or run into issues, CleverTap’s customer support is outstanding. Since implementing CleverTap, the frequency of users engaging with our app has increased by around 50%, thanks to push notifications and our ability to evaluate the data provided by CleverTap analytics. Review collected by and hosted on G2.com.
When I try to send notifications to users, I occasionally encounter an error called "Chrome: failed." This minor issue has cost me valuable time.
Additionally, when attempting to send a notification targeting a single user, I see multiple "Send Push" options in the table, but only one of them actually works. This can be confusing and inefficient. Review collected by and hosted on G2.com.
CleverTap is a very effective and easy to use CRM software. It has helped in multiple marketing activities and customer relations. It is so easy to schedule marketing promotional messages via WhatsApp, push notifications, emails and more. It is also very helpful to create customer automated journeys and can assist with insights through their analytics section. It can be easily integrated with other marketing service providers and data tools. The customer support team is easily reachable over calls and emails and are prompt in their response time and resolves queries with ease. Review collected by and hosted on G2.com.
Can have more scope in improving the user interface, a new user will take a while to get adjusted to the software. Review collected by and hosted on G2.com.
I have been using CleverTap for several months now, and it's been a game-changer for our user engagement strategy. The platform is incredibly intuitive and powerful — from real-time analytics to personalized push notifications, it covers all our needs. The segmentation features allow us to target users with precision, and the automation workflows have saved us a ton of time. Their customer support is responsive and helpful, always ready to guide us through new features or troubleshoot any issues. Overall, CleverTap has significantly improved our retention and conversion rates. Highly recommended for any business looking to scale their user engagement! Review collected by and hosted on G2.com.
The learning curve is steeper than expected, and some settings or workflows could be more intuitive. Review collected by and hosted on G2.com.
Ifind creating and launching campaigns with CleverTap remarkably straightforward thanks to its intuitive interface. Its user-centric design eliminates technical hurdles, allowing me to focus on strategy and messaging rather than setup. This streamlined workflow boosts efficiency and ensures timely, targeted outreach. Review collected by and hosted on G2.com.
I can’t run two completely different campaigns—with unique titles and creatives—on the same audience segment at once. that means i have to finish one test before i can launch the next, which slows me down. it’d be awesome if cleverTap let me test multiple versions side by side so i can optimize faster. I can't also target users through MSISDNs we have to convert to user IDs to create our segments. Review collected by and hosted on G2.com.

Clevertap is one stop solution for all kind of D2C brands. I have been using clevertap since 3 years now and with time I have been feeling the ease of use, Clevertap support team is also extremely helpfull. I have been using full stack feature and the integration of website and mobile app or the service providers is way to simple with teh help of documentation. Review collected by and hosted on G2.com.
Some basic feature has to be paid monthly like whatsapp unlike other tools some feature are paid but the price is low for activation Review collected by and hosted on G2.com.

Clevertap has been an important tool for us in terms of retention and engagement strategy its capabilities for the Automated journey and in-depth functionality help us improve the communication and strategy with the customer. Its Advanced segmentation, campaign functionality, and real-time data help us better analyze customer trends. It's Anonymous tracking of the users on the website and the App track every event of the customer. Review collected by and hosted on G2.com.
Integration with clever tap is a little time-consuming and also the pricing can be better for small enterprises. Review collected by and hosted on G2.com.

I really like how easy CleverTap makes it to send push notifications both for our app and on the web—as well as targeted emails. The platform helps us reach the right users without much hassle, and we've seen better engagement since using it Review collected by and hosted on G2.com.
Sometimes the dashboard feels a bit overwhelming, especially for new users. It has a lot of powerful features, but it can take some time to figure out where everything is and how to use it effectively. Review collected by and hosted on G2.com.
The platform really helps in data analysis of the customers. The support team is great and their assistance is amazing. Review collected by and hosted on G2.com.
The user interface, while feature-rich, can feel a bit overwhelming at times—especially for new users or those who aren’t as technically inclined. There’s a learning curve to fully understanding and leveraging all the platform’s capabilities. Also, the documentation, though extensive, sometimes lacks clarity or real-world examples, which would make onboarding and implementation smoother. Review collected by and hosted on G2.com.
User-Friendly Campaign Execution: The platform is easy and intuitive, allowing for seamless execution of campaigns and customer journeys.
Cohort and Segment Creation: It offers a straightforward process for creating multiple cohorts and segments, enabling effective retention targeting.
Channel Integration: The platform integrates easily with various channel vendors, such as email and WhatsApp, among others. Review collected by and hosted on G2.com.
Journey Editing and Personalization: The ability to edit journeys and personalize them based on past behavior segments is required but currently not possible.
Limited Flexibility: There is less flexibility when editing journeys. Additionally, we need a sunset option for stopping a journey so that those who are currently in it can complete their journey before exiting.
Operator Limitations: It is not possible to mix AND and OR operators while creating a campaign. Review collected by and hosted on G2.com.