694 WebEngage Reviews
WebEngage stands out as a powerful, user-friendly platform that enables seamless campaign execution for both marketing and product teams. The interface is intuitive, which makes setting up and managing campaigns straightforward. Additionally, WebEngage adapts impressively to our B2B e-commerce use case, delivering features that align well with our customer lifecycle management needs. It’s an ideal solution for driving engagement in a B2B context. I also appreciate their prompt customer support and agile account management team, who are proactive in recommending solutions and efficiently handling account-related use cases and issues. This level of support has been invaluable in optimizing our campaigns. Review collected by and hosted on G2.com.
One area for improvement is in conversion attribution, where it can be challenging to accurately attribute conversions to their respective channels. Additionally, I’d appreciate having more attributes available for offsite surveys, allowing us to gather user information without needing custom development. Enhancing these aspects would make the platform even more robust and versatile for B2B use cases. Review collected by and hosted on G2.com.
The best part about WebEngage is how easy it is to create complex, multi-channel customer journeys without needing any technical expertise. The interface is user-friendly, and their journey builder gives us complete flexibility to automate customer communications across email, SMS, WhatsApp, push notifications, and more. Plus, the segmentation tools are extremely powerful, allowing us to target the right users at the right time. Review collected by and hosted on G2.com.
Initially, there was a bit of a learning curve when setting up complex journeys, especially with advanced triggers and conditions. However, once we got familiar with the platform and utilized their onboarding support and documentation, it became much easier. Also, some dashboard load times could be improved when handling very large datasets. Review collected by and hosted on G2.com.
The way to create segments is straightforward, in the case of sending out personalised campaigns to the users via different mediums, creating segments is very easy and also these segments keep on updating real time hence it saves time. Review collected by and hosted on G2.com.
Though creating on-site and web-push notifications is quite similar, the ui and user flow are very different. The former one is more difficult to follow, which thus increases the product learning curve. Review collected by and hosted on G2.com.
The tool interface is user-friendly, making it simple to use. The Analytics & Funnel section and dashboards can aid in the efficient analysis of customer data as well as the development of an effective customer retention segmentation plan. The application of AI in the segmentation phase to create predictive segmentation results in a high conversion rate. The WebEngage CSM team provides excellent support from start to finish, from tool integration to improved campaign performance. Review collected by and hosted on G2.com.
The user path analysis can be improved as well if we can get insights into that. Also, the use of Gen-AI APIs in the content creation part can be very helpfull. Review collected by and hosted on G2.com.
The platform is quite user friendly in terms of anaylysis and launching any campaign. Integration process also went smooth at the very start. I have been using analytics and campaign manager quite frequently almost on daily basis. The customer support is also very propmpt and helpful. Implementing any new task like journeys has been quite smooth. Review collected by and hosted on G2.com.
lack of features like predictive behaviour and maintaning a library of templates. Sometimes while pucnhing any info, dashboard auto refresh itself which result in losing all work in progress. Should be optimized for other browsers like safari. Review collected by and hosted on G2.com.
WebEngage has proven to be a valuable CRM tool for our food and beverage brand, especially since we need to engage customers across our website and mobile app. What stands out is its capability to track the customer journey effectively, providing us with clear insights into how our customers interact with our brand at different touchpoints.
Furthermore, the platform offers robust features for analyzing our CRM campaigns. The analytics dashboards are intuitive and provide the necessary data to measure campaign performance, understand what resonates with our audience, and refine our marketing efforts for better results. For a growing food and beverage business like ours, the fact that WebEngage is also budget-friendly compared to many other CRM tools in the market is a significant advantage. Review collected by and hosted on G2.com.
More gamification tools can be incorporated into the low subscription plan so that we can increase the website's conversion. Review collected by and hosted on G2.com.
One of the stand-out features for me is the ease of use and navigation within the platform. Finding my way around the different sections, from analytics to campaign creation, feels logical and straightforward. This ease extends directly to the creation of customer journeys. The visual journey builder is excellent, making it simple to map out complex user flows and automate communication across various channels. The overall collection of tools provided, such as the segmentation engine and A/B testing capabilities, are powerful and readily accessible, allowing us to execute sophisticated marketing strategies without getting bogged down in overly technical hurdles. Review collected by and hosted on G2.com.
While many aspects are easy to use, I've found the integration process can be a bit complex. Connecting WebEngage with other third-party systems sometimes requires a deeper technical understanding than I would prefer. Additionally, when it comes to personalization for one's own design, achieving highly customized layouts often requires delving into HTML. While this offers flexibility, it would be a significant improvement to have a more robust drag-and-drop form builder or template editor that allows for greater design control without needing coding knowledge. This would streamline the creation of branded and highly personalized communication assets Review collected by and hosted on G2.com.
We are able to track the actual journey of our users, including what they do and where they spend most of their time, such as on the Product page, Collection page, or Offer page. It is also really helpful for us to create user journeys and segments, allowing us to easily extract the required cohorts from Webengage. Additionally, we can easily retarget our users, setting up journey channels like SMS, WhatsApp, Email, and APN. We can access data for the last 12 months, and I can't imagine tracking my daily metrics without Webengage. Review collected by and hosted on G2.com.
Need extend data range and more user friendly UI Review collected by and hosted on G2.com.
The best part that I like about WebEngage is their support. They are so good at support that they have a huge separate team when it comes to support, recently we had a few problems where their support team helped us so well. This tool is the best for marketing automation as it's easy to use and has lots of options to get insights, For us, it provides every basic detail we want to know about our users. when it comes to integration it is so easy to integrate with the other tools which helps our business very well. So recently we had to insert some things where we wanted webengage help, so they helped us very quickly and implemented the sections we wanted for our business. we use webengage daily as it provides the complete movement of our users where our work becomes easy. Review collected by and hosted on G2.com.
When the tool itself offers this much pretty good options, there are so dislike such, but one thing about dislike is their analytics part, so it's like a old fashioned dashboard for analytics, so recently they have understood and worked on it and from Feb 12th onwards they have implemented also, so its much better now Review collected by and hosted on G2.com.
What I love most about WebEngage is how it simplifies our complex marketing needs with its intuitive journey designer - I can build multi-channel campaigns without bothering our tech team! The segmentation is incredibly powerful, letting me target specific customer groups based on their actual behaviors rather than just basic demographics. Their personalization features have transformed our messaging. The analytics dashboard gives me all the insights I need at a glance, making reporting to leadership a breeze. And I can't praise their support team enough - whenever I've hit a roadblock, they've responded quickly with practical solutions rather than generic troubleshooting. Review collected by and hosted on G2.com.
While WebEngage is excellent overall, there are a few areas for improvement. The reporting interface, though data-rich, can feel cluttered at times, making it challenging to quickly find specific metrics when I'm in a hurry. I occasionally experience minor lag times when working with large customer datasets, which can interrupt my workflow. Despite these minor drawbacks, the platform's strengths far outweigh these issues. Review collected by and hosted on G2.com.
