Best Mobile App Optimization Software

Adam Crivello
AC
Researched and written by Adam Crivello

Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.

To qualify for inclusion in the Mobile App Optimization category, a product must:

  • Analyze trends in user behavior within mobile applications
  • Test app components for effectiveness
  • Display heat maps or show trends in use flow
  • Collect data on application performance
  • Possess a variety of testing and reporting capabilities

Best Mobile App Optimization Software At A Glance

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Highest Performer:
Easiest to Use:
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Best Free Software:
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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50 Listings in Mobile App Optimization Available
(632)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Mobile App Optimization software
View top Consulting Services for AppsFlyer
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Marketing Manager
    • Growth Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 43% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    32
    Ease of Use
    30
    Analytics
    27
    Insights
    26
    Attribution
    17
    Cons
    Expensive
    16
    Data Inaccuracy
    13
    Expensive Pricing
    11
    Poor Customer Support
    10
    Limitations
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppsFlyer features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.4
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,520 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Marketing Manager
  • Growth Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 43% Mid-Market
  • 29% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
32
Ease of Use
30
Analytics
27
Insights
26
Attribution
17
Cons
Expensive
16
Data Inaccuracy
13
Expensive Pricing
11
Poor Customer Support
10
Limitations
9
AppsFlyer features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.4
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,488 Twitter followers
LinkedIn® Page
www.linkedin.com
1,520 employees on LinkedIn®
(789)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Mobile App Optimization software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 78% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    201
    Session Replay
    180
    Insights
    162
    Helpful
    125
    Customer Understanding
    118
    Cons
    Session Issues
    66
    Not Intuitive
    62
    Session Management
    60
    Learning Curve
    58
    Missing Features
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Glassbox features and usability ratings that predict user satisfaction
    10.0
    Conversion Goal
    Average: 8.5
    10.0
    Reports and Dashboards
    Average: 8.4
    10.0
    Confidence Level
    Average: 8.5
    9.8
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,865 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    275 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 78% Enterprise
  • 17% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
201
Session Replay
180
Insights
162
Helpful
125
Customer Understanding
118
Cons
Session Issues
66
Not Intuitive
62
Session Management
60
Learning Curve
58
Missing Features
54
Glassbox features and usability ratings that predict user satisfaction
10.0
Conversion Goal
Average: 8.5
10.0
Reports and Dashboards
Average: 8.4
10.0
Confidence Level
Average: 8.5
9.8
Ease of Admin
Average: 8.8
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,865 Twitter followers
LinkedIn® Page
www.linkedin.com
275 employees on LinkedIn®

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(2,015)4.6 out of 5
2nd Easiest To Use in Mobile App Optimization software
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Entry Level Price:Free
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    463
    Ease of Use
    433
    User Insights
    253
    Insights
    249
    Recording
    225
    Cons
    Session Management
    187
    Missing Features
    92
    Expensive
    88
    Filtering Issues
    87
    Learning Curve
    78
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    7.8
    Conversion Goal
    Average: 8.5
    8.3
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    15,078 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    610 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 28% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
463
Ease of Use
433
User Insights
253
Insights
249
Recording
225
Cons
Session Management
187
Missing Features
92
Expensive
88
Filtering Issues
87
Learning Curve
78
LogRocket features and usability ratings that predict user satisfaction
7.8
Conversion Goal
Average: 8.5
8.3
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
15,078 Twitter followers
LinkedIn® Page
www.linkedin.com
610 employees on LinkedIn®
(613)4.6 out of 5
Optimized for quick response
3rd Easiest To Use in Mobile App Optimization software
View top Consulting Services for CleverTap
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75% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Customer Support
    106
    Analytics
    99
    Helpful
    74
    Personalization
    74
    Cons
    Learning Curve
    39
    Limited Features
    33
    Missing Features
    32
    Limitations
    30
    Expensive
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    9.0
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    9.0
    Confidence Level
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,945 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    697 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Customer Support
106
Analytics
99
Helpful
74
Personalization
74
Cons
Learning Curve
39
Limited Features
33
Missing Features
32
Limitations
30
Expensive
24
CleverTap features and usability ratings that predict user satisfaction
9.0
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
9.0
Confidence Level
Average: 8.5
9.0
Ease of Admin
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,945 Twitter followers
LinkedIn® Page
www.linkedin.com
697 employees on LinkedIn®
(277)4.6 out of 5
Optimized for quick response
6th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simplify your developer experience with the world's first AI-augmented software delivery platform. Upgrade your software delivery with Harness' innovative CI/CD, Feature Flags, Infrastructure as Co

    Users
    • DevOps Engineer
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 40% Enterprise
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Harness Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    97
    Features
    64
    Feature Flags
    40
    Easy Setup
    34
    User Interface
    27
    Cons
    Limitations
    17
    Learning Curve
    15
    Limited Features
    15
    Missing Features
    15
    Poor UI
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Harness Platform features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.9
    Reports and Dashboards
    Average: 8.4
    8.9
    Confidence Level
    Average: 8.5
    8.8
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Harness
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco
    Twitter
    @HarnessWealth
    1,441 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,404 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simplify your developer experience with the world's first AI-augmented software delivery platform. Upgrade your software delivery with Harness' innovative CI/CD, Feature Flags, Infrastructure as Co

Users
  • DevOps Engineer
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 40% Enterprise
  • 39% Mid-Market
Harness Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
97
Features
64
Feature Flags
40
Easy Setup
34
User Interface
27
Cons
Limitations
17
Learning Curve
15
Limited Features
15
Missing Features
15
Poor UI
14
Harness Platform features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.9
Reports and Dashboards
Average: 8.4
8.9
Confidence Level
Average: 8.5
8.8
Ease of Admin
Average: 8.8
Seller Details
Seller
Harness
Company Website
Year Founded
2018
HQ Location
San Francisco
Twitter
@HarnessWealth
1,441 Twitter followers
LinkedIn® Page
www.linkedin.com
1,404 employees on LinkedIn®
(468)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    187
    Customer Support
    146
    Helpful
    142
    Customer Engagement
    138
    Engagement
    131
    Cons
    Missing Features
    51
    Poor Customer Support
    42
    Slow Loading
    39
    Reporting Issues
    38
    Learning Curve
    37
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    8.8
    Confidence Level
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,844 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,229 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
187
Customer Support
146
Helpful
142
Customer Engagement
138
Engagement
131
Cons
Missing Features
51
Poor Customer Support
42
Slow Loading
39
Reporting Issues
38
Learning Curve
37
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
8.8
Confidence Level
Average: 8.5
8.9
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,844 Twitter followers
LinkedIn® Page
www.linkedin.com
1,229 employees on LinkedIn®
(792)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    305
    Insights
    218
    Session Replay
    208
    Helpful
    198
    User Insights
    158
    Cons
    Learning Curve
    123
    Limitations
    100
    Data Inaccuracy
    88
    Not Intuitive
    83
    Steep Learning Curve
    82
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.4
    Conversion Goal
    Average: 8.5
    9.1
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,891 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    513 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
305
Insights
218
Session Replay
208
Helpful
198
User Insights
158
Cons
Learning Curve
123
Limitations
100
Data Inaccuracy
88
Not Intuitive
83
Steep Learning Curve
82
Fullstory features and usability ratings that predict user satisfaction
8.4
Conversion Goal
Average: 8.5
9.1
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.6
Ease of Admin
Average: 8.8
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,891 Twitter followers
LinkedIn® Page
www.linkedin.com
513 employees on LinkedIn®
(169)4.2 out of 5
9th Easiest To Use in Mobile App Optimization software
View top Consulting Services for Adjust
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is an AI-powered measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensiv

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 46% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Insights
    13
    Analytics
    10
    User Experience
    10
    User Interface
    10
    Cons
    Complex Features
    4
    Complexity
    4
    Data Inaccuracy
    4
    Data Management Issues
    4
    Difficult Setup
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    8.0
    Conversion Goal
    Average: 8.5
    8.1
    Reports and Dashboards
    Average: 8.4
    7.9
    Confidence Level
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,349 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    553 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is an AI-powered measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensiv

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 46% Mid-Market
  • 40% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Insights
13
Analytics
10
User Experience
10
User Interface
10
Cons
Complex Features
4
Complexity
4
Data Inaccuracy
4
Data Management Issues
4
Difficult Setup
4
Adjust features and usability ratings that predict user satisfaction
8.0
Conversion Goal
Average: 8.5
8.1
Reports and Dashboards
Average: 8.4
7.9
Confidence Level
Average: 8.5
8.1
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,349 Twitter followers
LinkedIn® Page
www.linkedin.com
553 employees on LinkedIn®
(494)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

    Users
    • Instructional Designer
    • Digital Adoption Specialist
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 58% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WalkMe Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    134
    Customer Support
    85
    Helpful
    78
    Positive Experience
    59
    Features
    57
    Cons
    Learning Curve
    46
    Complexity
    37
    Limitations
    35
    Steep Learning Curve
    26
    Poor Customer Support
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WalkMe features and usability ratings that predict user satisfaction
    8.1
    Conversion Goal
    Average: 8.5
    8.2
    Reports and Dashboards
    Average: 8.4
    8.1
    Confidence Level
    Average: 8.5
    8.2
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    299,804 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    129,051 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a

Users
  • Instructional Designer
  • Digital Adoption Specialist
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 58% Enterprise
  • 30% Mid-Market
WalkMe Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
134
Customer Support
85
Helpful
78
Positive Experience
59
Features
57
Cons
Learning Curve
46
Complexity
37
Limitations
35
Steep Learning Curve
26
Poor Customer Support
24
WalkMe features and usability ratings that predict user satisfaction
8.1
Conversion Goal
Average: 8.5
8.2
Reports and Dashboards
Average: 8.4
8.1
Confidence Level
Average: 8.5
8.2
Ease of Admin
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
299,804 Twitter followers
LinkedIn® Page
www.linkedin.com
129,051 employees on LinkedIn®
(283)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    No information available
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 47% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Customer Support
    51
    Experience
    27
    Testing Efficiency
    25
    A/B Testing
    23
    Cons
    Learning Curve
    10
    Limitations
    9
    Missing Features
    8
    Technical Issues
    8
    Testing Difficulties
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    8.8
    Conversion Goal
    Average: 8.5
    8.4
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    9.0
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    12,029 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    359 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
No information available
Industries
  • Retail
  • Cosmetics
Market Segment
  • 47% Mid-Market
  • 36% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Customer Support
51
Experience
27
Testing Efficiency
25
A/B Testing
23
Cons
Learning Curve
10
Limitations
9
Missing Features
8
Technical Issues
8
Testing Difficulties
8
AB Tasty features and usability ratings that predict user satisfaction
8.8
Conversion Goal
Average: 8.5
8.4
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
9.0
Ease of Admin
Average: 8.8
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
12,029 Twitter followers
LinkedIn® Page
www.linkedin.com
359 employees on LinkedIn®
(460)4.7 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuou

    Users
    • Digital Experience Manager
    • Digital Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    11
    Analytics
    9
    User Insights
    9
    Customer Support
    8
    User Experience
    8
    Cons
    Learning Curve
    4
    Steep Learning Curve
    4
    Complex Features
    3
    Complex Setup
    3
    Difficult Navigation
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    9.4
    Conversion Goal
    Average: 8.5
    9.0
    Reports and Dashboards
    Average: 8.4
    8.6
    Confidence Level
    Average: 8.5
    8.4
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,641 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,903 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuou

Users
  • Digital Experience Manager
  • Digital Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Enterprise
  • 30% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
11
Analytics
9
User Insights
9
Customer Support
8
User Experience
8
Cons
Learning Curve
4
Steep Learning Curve
4
Complex Features
3
Complex Setup
3
Difficult Navigation
3
Contentsquare features and usability ratings that predict user satisfaction
9.4
Conversion Goal
Average: 8.5
9.0
Reports and Dashboards
Average: 8.4
8.6
Confidence Level
Average: 8.5
8.4
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,641 Twitter followers
LinkedIn® Page
www.linkedin.com
1,903 employees on LinkedIn®
(1,495)4.4 out of 5
Optimized for quick response
11th Easiest To Use in Mobile App Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Customer Success Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    104
    Insights
    80
    Analytics
    57
    Features
    57
    Helpful
    50
    Cons
    Limitations
    30
    Missing Features
    26
    Learning Curve
    22
    Limited Features
    22
    Data Inaccuracy
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pendo features and usability ratings that predict user satisfaction
    8.0
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.0
    Confidence Level
    Average: 8.5
    8.5
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,019 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Customer Success Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
104
Insights
80
Analytics
57
Features
57
Helpful
50
Cons
Limitations
30
Missing Features
26
Learning Curve
22
Limited Features
22
Data Inaccuracy
21
Pendo features and usability ratings that predict user satisfaction
8.0
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.0
Confidence Level
Average: 8.5
8.5
Ease of Admin
Average: 8.8
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,213 Twitter followers
LinkedIn® Page
www.linkedin.com
1,019 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 56% Mid-Market
    • 26% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • VWO Testing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    113
    Customer Support
    104
    A/B Testing
    91
    Testing Efficiency
    80
    Helpful
    61
    Cons
    Limitations
    44
    Missing Features
    34
    Limited Features
    32
    Learning Curve
    29
    Difficult Learning
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • VWO Testing features and usability ratings that predict user satisfaction
    8.7
    Conversion Goal
    Average: 8.5
    8.7
    Reports and Dashboards
    Average: 8.4
    8.5
    Confidence Level
    Average: 8.5
    8.7
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    New Delhi
    Twitter
    @wingify
    7,443 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    563 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 56% Mid-Market
  • 26% Small-Business
VWO Testing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
113
Customer Support
104
A/B Testing
91
Testing Efficiency
80
Helpful
61
Cons
Limitations
44
Missing Features
34
Limited Features
32
Learning Curve
29
Difficult Learning
24
VWO Testing features and usability ratings that predict user satisfaction
8.7
Conversion Goal
Average: 8.5
8.7
Reports and Dashboards
Average: 8.4
8.5
Confidence Level
Average: 8.5
8.7
Ease of Admin
Average: 8.8
Seller Details
Company Website
Year Founded
2010
HQ Location
New Delhi
Twitter
@wingify
7,443 Twitter followers
LinkedIn® Page
www.linkedin.com
563 employees on LinkedIn®
(210)4.6 out of 5
10th Easiest To Use in Mobile App Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    UXCam is an all-in-one mobile app analytics platform that enables companies to understand user behavior. UXCam started as a session replay and heatmap solution, but we realized that there are many

    Users
    • CEO
    • Product Manager
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 56% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • UXCam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Session Replay
    24
    Customer Support
    23
    Recording
    18
    User Experience
    18
    Cons
    Recording Issues
    10
    Session Management
    9
    Slow Loading
    8
    Dashboard Issues
    7
    Data Inaccuracy
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • UXCam features and usability ratings that predict user satisfaction
    8.3
    Conversion Goal
    Average: 8.5
    8.6
    Reports and Dashboards
    Average: 8.4
    8.3
    Confidence Level
    Average: 8.5
    9.1
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    UXCam
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @uxcam
    2,186 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    79 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

UXCam is an all-in-one mobile app analytics platform that enables companies to understand user behavior. UXCam started as a session replay and heatmap solution, but we realized that there are many

Users
  • CEO
  • Product Manager
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 56% Small-Business
  • 29% Mid-Market
UXCam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Session Replay
24
Customer Support
23
Recording
18
User Experience
18
Cons
Recording Issues
10
Session Management
9
Slow Loading
8
Dashboard Issues
7
Data Inaccuracy
6
UXCam features and usability ratings that predict user satisfaction
8.3
Conversion Goal
Average: 8.5
8.6
Reports and Dashboards
Average: 8.4
8.3
Confidence Level
Average: 8.5
9.1
Ease of Admin
Average: 8.8
Seller Details
Seller
UXCam
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@uxcam
2,186 Twitter followers
LinkedIn® Page
www.linkedin.com
79 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

    Users
    • Software Engineer
    • Senior Software Engineer
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 51% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely Feature Experimentation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    A/B Testing
    22
    Experimentation
    22
    Features
    16
    Feature Flags
    11
    Cons
    Expensive
    10
    Limitations
    9
    Complexity
    8
    Learning Curve
    8
    Complex Features
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
    8.5
    Conversion Goal
    Average: 8.5
    7.9
    Reports and Dashboards
    Average: 8.4
    8.5
    Confidence Level
    Average: 8.5
    7.9
    Ease of Admin
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1994
    HQ Location
    New York
    Twitter
    @Optimizely
    29,200 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,548 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging

Users
  • Software Engineer
  • Senior Software Engineer
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 51% Mid-Market
  • 27% Small-Business
Optimizely Feature Experimentation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
A/B Testing
22
Experimentation
22
Features
16
Feature Flags
11
Cons
Expensive
10
Limitations
9
Complexity
8
Learning Curve
8
Complex Features
6
Optimizely Feature Experimentation features and usability ratings that predict user satisfaction
8.5
Conversion Goal
Average: 8.5
7.9
Reports and Dashboards
Average: 8.4
8.5
Confidence Level
Average: 8.5
7.9
Ease of Admin
Average: 8.8
Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,200 Twitter followers
LinkedIn® Page
www.linkedin.com
1,548 employees on LinkedIn®