Digital Marketing Software

I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being charged.

Support has been incredibly slow and unhelpful. It takes 12+ hours to get a reply, and you’re stuck dealing with what seems to be AI bots rather than a real person. After nearly two weeks of no email activity, they've acknowledged the issue and said they needed to replace the inboxes and restart the warm-up process — which takes another 2–4 weeks. But even now, the new inboxes haven’t been set up.

Given how essential deliverability and uptime are for cold outreach, this level of support and system failure is unacceptable. I’d recommend choosing a platform with a more reliable infrastructure and responsive human support. Review collected by and hosted on G2.com.

Getting new leads. Review collected by and hosted on G2.com.

It can take some time to navigate the CRM and learn all of the tools. I also think it would be great to develop workflow more with their integrations. Review collected by and hosted on G2.com.

We are using fewer tools and subscriptions as it's (almost) an all-in-one sales and marketing tool. It helps to create a concise sales and marketing funnel and determine any gaps within the funnel, whilst also allowing us to manage our contacts cohesively we can re-engage and track contacts, deals, leads and much more to understand their buyer journey and also re-target them with relevant content throughout. Review collected by and hosted on G2.com.

There are very few things I dislike about CC, it works really well for my needs, in many ways it over-provides for what I need & haven't taken advantage of all the features. I also feel that my ROI relative to the monthly cost of CC (especially at my level) is not good. Review collected by and hosted on G2.com.

I used to use another platform for mailshots to clients, but it wasn't offering templates or as user-friendly as system as CC. I was also reaching a threshold where I would have to pay. CC does the same at that threshold, but it offers significantly more features than its competitors. Review collected by and hosted on G2.com.

One frustration I’ve had is with the mobile app—it can be a bit clunky and lacks some desktop features I rely on. Also, the cost can add up quickly if you’re managing more than a handful of accounts. There are times when I’ve had to juggle between Hootsuite and cheaper tools like Buffer for smaller clients. Review collected by and hosted on G2.com.

Before Hootsuite, juggling multiple clients’ social calendars across Instagram, LinkedIn, and Twitter was chaotic and full of human error. Now, I’m able to plan, collaborate with my team, and even get client approvals seamlessly through one interface. It’s also helped me catch performance issues early, thanks to the reporting features and compared to using spreadsheets and native platform tools, Hootsuite has made our workflow feel polished and far more professional. Review collected by and hosted on G2.com.

It has a tendency to get some profiles disconnected here and there. It seems the profiles are tethered to the person who added them. Changes in the organization might cause some profiles to get disconnected once a superadmin is removed. Fortunately, all admins are always notified when it happens. Review collected by and hosted on G2.com.

We needed a social media management tool that allowed us to streamline the process of posting and collecting reviews from different platforms. Before using Sprout, it had been difficult to have a one-stop software to handle everything, especially since we can't have so many users administrating our social accounts directly. Moreover, customer sentiment is extremely important to us because it also allows us to create CSAT scores for our stores, therefore contributing to fairly incentivize our associates. Review collected by and hosted on G2.com.

ActiveCampaign is great, but there are definitely a few things that could be better. Some of the email templates feel a bit outdated — it’d be nice to see a more modern selection. The pricing can also get a bit steep as your contact list grows, so a bit more flexibility there would be amazing. I also wish there was phone support for the Lite and Plus plans — sometimes you just want to speak to someone instead of going back and forth on chat. It’s also missing built-in landing page tools, which would be super handy. And depending on your time zone, the limited support hours can be a bit frustrating. That said, it’s still a solid platform — just a few tweaks would take it to the next level. Review collected by and hosted on G2.com.

ActiveCampaign brings everything together in one place — from emails to automations to lead tracking. It makes communication feel way more streamlined, and automating tasks saves a ton of time. I love how it connects sales and marketing, so everything works together instead of feeling disjointed. The lead scoring and segmentation features help me focus on the right people, and the analytics give clear insights into what’s actually working. It’s also great for keeping everyone on the same page, especially when working across teams or with clients — everything just runs more smoothly. Review collected by and hosted on G2.com.

I am generally very happy with SOCi, but I do hope that more features will be added in the future. I would like to be able to schedule Facebook stories, make more intricate Instagram stories, and schedule more intricate LinkedIn posts, such as polls. I was very happy to see that we can now schedule PDF posts on LinkedIn! Another thing that I hope can improve is the tracking templates. They can be a little bit finicky, and I seem to always have some sort of small problem when I use them. Review collected by and hosted on G2.com.

I manage the social media for 9 different offices. SOCi helps me tremendously, and without it, I would not have enough time to get everything done. Review collected by and hosted on G2.com.

bit confusing to use and figure out at first. They hold webinars, and tutorials to help you get better acquainted with the complexity of the service itself. Review collected by and hosted on G2.com.

Saves time and keeps things organized overall. Way easier to reach out to people in terms of following up on b2b leads and helps one keep track of what is being learnt over a time record and show what works. In terms of email deliverability it helps me connect more effectively on another tab running in the background, say on g-cal or g-mail via the pinned extension feature, and still manages to keep everything in one place. Best part is that it verifies my emails for me so it can reach out to real people in a timely and secure manner of emailing those verified and real contacts in record. Review collected by and hosted on G2.com.

Our tech stack caused more issues than expected when implementing Insider’s tool. As a result, the onboarding timeline was presented too optimistically. We should have prepared better in advance to manage internal expectations more effectively. Review collected by and hosted on G2.com.

Insider has helped us shift from email marketing to multichannel marketing, with our mobile app as the foundation. The tool enables us to segment better and faster, allowing us to be more relevant — resulting in greater reach and higher conversions. The ‘journey’ feature in particular empowers our small team of four marketers to make a big impact. Review collected by and hosted on G2.com.

Currently can only look back for last 30days records, it would be good to look bit more far in the history as sometimes have to refer for old sessions and we end up in a situation where old session are cleared. Have observed some of the sessions where though user has seen expected experience in Glassbox it shows it as having some white overlay which makes it hard to understand what exact user has seen, if that can be looked at would be much appreciative of. Review collected by and hosted on G2.com.

Reducing the number of fraud attacks, and serving our our customers a better experience Review collected by and hosted on G2.com.

Something which can be improved is the integrations offered. It is very easy to integrate with Looker studio for analysis but that's about it. More functionality can be added to integrate it with analytics and visualization tools like Tableau and Power BI. Review collected by and hosted on G2.com.

Google Analytics is making it very easy to track website visits data. It is free of cost and removes the need of buying other tool for website visits tracking. Review collected by and hosted on G2.com.

So far I could't find anything I dislike :) Review collected by and hosted on G2.com.

Vista Social solves a major problem I had with juggling multiple social media clients and platforms in one place. Everything is streamlined—account management, scheduling, engagement, and even design thanks to the Canva integration. It’s made my workflow way more efficient and lets me focus on strategy and content, not logistics. Review collected by and hosted on G2.com.

For the moment I don't have any negatives comments about it. Review collected by and hosted on G2.com.

Brevo Marketing Platform really helps me streamline my email marketing efforts and ensures I’m aligned with my goals. One of the biggest problems it solves is managing multiple campaigns easily — I can keep all my email communications organized and targeted in one place. It also helps me track how well my emails are performing, so I can adjust my strategy to get better results. This connection between the emails I send and the outcomes I want to achieve means I’m more focused on hitting my targets, whether that’s increasing sales, boosting engagement, or building my audience. Overall, it saves me time, keeps everything aligned with my goals, and makes my marketing efforts way more effective. Review collected by and hosted on G2.com.

ALT Text descriptions: In my previous provider, ALT text was added once every time I uploaded an image to my site - then it was re-used every time I used the image somewhere else on my site. In Systeme, this needs to be manually added every time the image is used, so takes a bit of time (especially when course title tiles are re-used over various pages). I am hoping Systeme will prioritise fixing this as the EU Accessibility Directive comes into force in June 2025 and every website will have to have ALT text on all images. It would be especially good if any alt-text I have already written for an image gets automatically added to the file.

I have an automated email sequence with my current mailing list provider. This is copied over to Systeme but only for new subscribers. I have to wait for my current subscribers to finish the sequence with my old provder before fully switching to systeme. A bit complex and there is probably another workaroun - if I had time to create a whole new sequence, but this was a little frustrating. It would be good if the switch meant all subscribers switched to their location the the sequence. Review collected by and hosted on G2.com.

I now only need to pay for Systeme rather than my domain, host, website builder and email marketing. I haven't familiarised myself with this feature yet so can't really comment. Review collected by and hosted on G2.com.

The mobile app miss some of the features that are available on the web console. If all of them were available, that would be the best mobil app. Review collected by and hosted on G2.com.

Being present on my social media networks and being constant in my interactions. It was bulky process to log in eadh platform and interact, but now, thats very easy to do under one roof ! Review collected by and hosted on G2.com.

Some parts of the interface feel a bit overwhelming, especially if you’re not using it every day. There are so many tools packed in that it can take time to find what you’re looking for. Also, I wish the pricing was a little more startup-friendly. Great features, but it can get expensive fast if you’re a solo user or small team. Review collected by and hosted on G2.com.

It saves me from having to juggle five different tools. Whether it's keyword gaps, technical SEO issues, or content performance, I get a pretty complete picture in one place. It’s helped me prioritize the right content to focus on and avoid wasting time on topics that won’t perform. Plus, being able to track competitors so easily means I can stay one step ahead in strategy. Review collected by and hosted on G2.com.

I can't get a REAL hedgehog on my desk. I haven't come across something it did poorly or I couldn't do so as it stands there is nothing I dislike about Posthog. When I am setting up new projects, using Posthog is a no-brainer Review collected by and hosted on G2.com.

We need feature flags, easily and ASAP for our greenfield solution. Posthog was something I'd seen used previously and gave it a shot in a Next.js project. Their docs had everything and got feature flags into our solution in under an hour, this really makes developing new features behind flags a BREEZE. Which means we can deploy smaller changes without worrying about user getting incomplete features Review collected by and hosted on G2.com.

There’s a bit of a learning curve at the start, especially when setting up custom fields and Smart Views for more complex workflows. Also, while it integrates well with tools like Zapier, some native integrations with popular platforms (like LinkedIn or WhatsApp) would improve the experience. The reporting features, while solid, could use more customization and visual dashboards. Review collected by and hosted on G2.com.

Close helps us centralize all sales activities—from email outreach to calls and task follow-ups—in a single platform. Before using Close, we struggled with scattered communication, forgotten follow-ups, and a lack of visibility into our pipeline. Now, everything is streamlined and traceable. Our response time is faster, our deal tracking is clearer, and our close rate has improved. It also helps us onboard new team members quickly thanks to the intuitive interface and automations. Review collected by and hosted on G2.com.

There are a few areas that could be improved:

Performance Overhead: Depending on implementation, it can introduce some load to the client-side experience.

Session Limits: On mid-tier plans, you can quickly hit your recording quota without aggressive filtering.

Advanced Setup Complexity: Custom tracking and metadata enrichment require dev time, which can slow adoption for non-technical teams.

Search & Retention: Session search is good, but can feel limiting when trying to analyze granular trends over time or across large datasets. Review collected by and hosted on G2.com.

Faster debugging: We no longer waste hours trying to reproduce edge-case bugs — we can watch them happen.

Validating user feedback: It gives us clear evidence to support (or challenge) subjective user claims.

UX research: Session data helps us understand where users struggle or drop off, without needing to rely solely on surveys or assumptions.

Cross-functional alignment: Engineers, PMs, and designers can all reference the same visual context for an issue. Review collected by and hosted on G2.com.

Difficult part of it is project implementation before starting reporting, you need a good architecture if you are planning Looker for a multi tenant reporting. Proper use of pdt, user attribute, reporting filter is not a task of newbies. if the initial architecture goes wrong and you start with reporting then rearchitecting it could be tedious task. Review collected by and hosted on G2.com.

We have developed a enterprise reporting system in looker, reporting of all the application are done through it. Review collected by and hosted on G2.com.