1,128 Insider Reviews
The Insider team is highly accessible for questions, issues, or challenges. The weekly meeting ensures that we stay focused on our goals and use the tool as efficiently as possible.
They take our needs very seriously, and it’s great to see that their roadmap is largely driven by the needs of their customers — including us.
Compared to our previous solution, Insider is very fast to use. Creating segments, launching campaigns, and checking performance all take just a few seconds. Review collected by and hosted on G2.com.
Our tech stack caused more issues than expected when implementing Insider’s tool. As a result, the onboarding timeline was presented too optimistically. We should have prepared better in advance to manage internal expectations more effectively. Review collected by and hosted on G2.com.

Before we began using Insider's tools, our website and app had low engagement, and giving each visitor a personalized experience was a distant dream. We needed help determining what was going wrong or where people lost interest. Insider's growth managers suggested using their Web Suite, Architect, and Customer Data Platform tools, and things turned around.
Using Architect's dynamic traffic allocation, we can automatically assign traffic based on channel engagement and performance. Now, we can reach our users through channels like Web push, WhatsApp, SMS, and email at the right moment in their buying journey. This change has greatly improved our growth in subscribers and increased our sales, and we don't think there's another platform out there that could have done it as smoothly as Insider did. Review collected by and hosted on G2.com.
Insider has everything we need, whether it's something big or even the tiniest details to help us meet our goals. Review collected by and hosted on G2.com.

We've been working with Insider in the consumer electronics space, and the results have been impressive. What we appreciate the most is how seamlessly the platform integrates with our existing tech stack and how intuitive the user interface is. Their AI-driven segmentation and personalization capabilities have significantly improved our customer engagement and conversion rates. The Insider team is also highly responsive and proactive, always offering strategic recommendations that align with our goals. Review collected by and hosted on G2.com.
E-mails are difficult to design it should be more simple and easy to use. Review collected by and hosted on G2.com.

Insider's tools helped us raise awareness about our services and kept our customers informed about the legalities involved in doing certain transactions. We utilized their Web Push, Web Suite, Mobile App, and InStory tools, all of which worked flawlessly.
Thanks to the Web Push Recommendation feature, we were able to send personalized service recommendations to our website users. This strategy enhanced our engagement with them and made leads collection and conversion easy We were able to collect a whopping 70k leads with Insider.
Moreover, the Web Push Opt-in Box Template significantly helped our campaigns. It provided customizable opt-in templates that were in compliance with browser policies, such as Chrome's quieter permission UI and Safari's interaction-first opt-in policy. The design emulated the Native Opt-in by presenting a browser-based consent screen that invited our users to subscribe to notifications from the website without the use of intrusive pop-up windows. This approach substantially increased our new user acquisition rates. Review collected by and hosted on G2.com.
Our service portfolio is quite vast, so it was challenging for us to grasp the full capabilities of Insider's products. However, their support team was of great assistance. They are proactive and responsive, always delivering immediate solutions to even our smallest queries. Review collected by and hosted on G2.com.
- Aligning customer journeys directly with our business goals
- Breaking down the problem, select segments, and build offers to serve business objectives effectively
- Ensuring strategies are easy to implement and measure for effectiveness
- End-to-End Reporting: Link interaction metrics (Insider) with business performance (Backend)
- Building comprehensive reports that integrate both engagement and business outcomes
- Project Organization
- CDxP that integrated data from all sources and unifies into user profiles
- Customer Journey Project Team:
1. Technical team: Support us integration and operations
2. Business/Marketing team: Define business challenges and set up strategies
3. Data team: Analyze data, generate reports, and build dashboards for us to extract insights Review collected by and hosted on G2.com.
We've been extensively using the platform to run campaigns, but along the way, we've encountered some issues or usability challenges. Review collected by and hosted on G2.com.
Insider's proactive approach and innovative solutions truly stand out. Their team is highly responsive and collaborative, making it easy to align on goals and drive measurable results. We especially appreciate their commitment to continuous improvement and customer-centric mindset. Review collected by and hosted on G2.com.
While our overall experience has been very positive, at times there can be minor delays in implementing new features or customizations. However, the team is always open to feedback and works diligently to address any concerns quickly, which we really value. Review collected by and hosted on G2.com.
Insider offers a diverse range of flexible, easy-to-use templates to make our website more interactive for our users. We use web push, the spinning wheel, and their banner overlay templates to build a completely engaging website experience for our users. With the banner overlay, for instance, we were able to achieve a significant increase in session duration of 134%.
We have observed that using Insider, web push has become an important channel for us which enables us to re-engage our website visitors and bring them back. By being able to automate our push notifications, Insider has helped us become more efficient than ever, while also delivering results that are promising. Using their web push, too, we got some desirable campaign results, contributing to almost 2% of our total traffic. Review collected by and hosted on G2.com.
Insider's panel show's real time results and data from each campaign. However, the data is a bit hard to understand without further information or explanation on the panel. Most of the time we rely on the consultant to help us understand where the numbers coming from. Would appreciate if the panel is a little easier to decipher for ourselves so we can be more self served. Review collected by and hosted on G2.com.
Insider’s ready to use templates worked really well for us for improving the UX and enhancing interactions on the website. We were also able to easily track the performance of our website in real-time. They have the best customer success team that’s always ready to give their partners the best support, solutions, and experience. We have only used their Web Suite so far to improve onsite experiences for website visitors but would surely love to try out their other products in the near future. Review collected by and hosted on G2.com.
We have no dislikes. Love using Insider for personalizing experiences for our customers and we're glad our customers appreciate too as we're seeing better engagement. Review collected by and hosted on G2.com.
1. App Push notifications helped us drive conversions.
2. We were able to engage users with highly personalized content with predictive audience segmentation.
3. We really appreciate the efforts the customer success team made to solve any problem we encountered. Review collected by and hosted on G2.com.
We faced some onboarding issues with App SDK initially, but the customer success team resolved them very quickly. Review collected by and hosted on G2.com.
At Fitatu, we’ve been working with Insider for nearly two years now, and it’s been a valuable part of how we communicate with our users. What we’ve appreciated most is how flexible and thoughtful the platform is — it adapts to how we want to work, not the other way around. The team behind it has also been great at supporting us when we’ve wanted to experiment or go beyond the basics. Review collected by and hosted on G2.com.
Some of the more advanced features can feel a bit complex at first, especially when setting up more custom scenarios or experimenting with new use cases. Fortunately, the support team has always been helpful in guiding us through these situations. Review collected by and hosted on G2.com.