Pop-up builder software, also known as on-site messaging software, enables non-technical users to create and deploy pop-up messages on a website. Pop-ups are on-site messages designed to engage and convert website visitors by encouraging a particular action, such as subscribing to a newsletter or completing a purchase. Pop-up builder software is a no-code solution that allows for the creation and customization of pop-up messages within a drag-and-drop or WYSIWYG interface. The pop-ups then appear as modal windows, or overlays, displayed on top of an existing webpage. Pop-up builder software also allows users to personalize pop-ups, targeting specific audiences or triggering pop-up messages based on user behavior.
Although pop-ups were previously a form of third-party advertising, today they are more frequently leveraged by marketers and e-commerce businesses to capture leads, reduce page abandonment, and increase website conversion rates. For this reason, pop-up builder software may be used as a supplement to lead generation software or conversion rate optimization software. Integrations with CRM software and email marketing software allow marketers to manage leads collected through pop-up forms, while integrations with web content management software and e-commerce platforms enable quick installation.
To qualify for inclusion in the Pop-Up Builder category, a product must:
- Enable the creation of one or more types of pop-ups
- Provide predesigned templates for common types of on-site messages
- Offer tools for creating targeted or triggered pop-up campaigns
- Allow for front-end customization of pop-up messages’ design and content
- Integrate with existing CRM software, email marketing software, web content management systems, or e-commerce platforms
