1,131 G2 Marketing Solutions Reviews
I like that G2 Marketing Solutions gives our company the ability to have unbiased reviews from users. Our company is always looking for social proof when talking to prospects or new users so this really makes an impact. The platform is also pretty easy to use and it's something I'm in daily! Review collected by and hosted on G2.com.
I will say it can be difficult when the review campaigns aren't editable. I understand why they aren't but if more fields could be editable that would be great. It can be a little tricky to understand why some reviews are accepted and others not. Review collected by and hosted on G2.com.
Intent data is a huge lever for us to pull on when it comes to understanding who is actively in the market for our solution. The integration into third party tools allows us to deliver ads to those who are of an attractive level of intent, making it easy to use the data in a strategic way. Content is also a big part, where everyday we have new reviews coming in. Not only is our profile a stepping stone for prospects buying journey to learn about who we are and where we stand in the market, but it also opens the door to new prospects who may not have heard of us before - but G2 was the path they took to find us. Review collected by and hosted on G2.com.
G2 has been a great experience so far! If any issues arise, they are minor and our CSM is always quick is resolve. Review collected by and hosted on G2.com.
G2's solutions help capture market interest and contribute towards our brand awareness efforts as we've leveled up in rankings. The platform is dependable but does come with its own set of limitations. While the support and product team have always been helpful, there have been times when some things have felt a bit inflexible on the platform.
The product team has heard our feedback and rolled out features based on our requests which is great. Review collected by and hosted on G2.com.
While the visitor intent data available on our plan (basic plan) is useful, the quality of these prospects is often questionable. We don't have the buyer intent data on our plan which gives deeper insights. What I am referring to is the "Track your prospects" feature which is a toned down version of the Buyer intent data. Review collected by and hosted on G2.com.
Updating product profiles and setting up incentive campaigns on G2 is straightforward and user-friendly.
Ads are affordable to set up, making it accessible for a variety of budgets.
Customer support is responsive and helpful, enhancing the overall experience. Review collected by and hosted on G2.com.
Navigating between multiple profiles on G2 often boots me out of the platform, which happens more frequently than I’d like and disrupts my workflow. Additionally, I wish there were more features available under our current subscription. For example, the ability to post URLs instead of just PDF downloads would be extremely helpful for tracking traffic from our profile to our site and better understanding how users engage with our content. Review collected by and hosted on G2.com.
G2 Marketing Solutions has been super helpful for our team at Aviso. It’s great to have all the customer feedback and competitor insights in one place—it makes decision-making so much easier. The dashboards are clean and simple to use, and the integrations work seamlessly with the tools we already have. It really helps us stay on top of things without adding extra work. Review collected by and hosted on G2.com.
At the moment, there isn’t anything significant that stands out as a dislike. The platform works well for our needs and provides valuable insights that help us drive our marketing efforts. While minor tweaks like more customizable reporting options or streamlined data navigation could be nice-to-haves, these aren’t deal-breakers. Overall, the experience has been positive. Review collected by and hosted on G2.com.
I really enjoy being able to see customer feedback come in throughout each quarter. I also appreciate the fact that for G2 Grid reports, drafts come in decently early allowing us to prep our G2 grid releases with plenty of time. The platform itself is also pretty easy to use, and there is A LOT of data available , that I never even realize how much until I talk to our CSMs over at G2. Review collected by and hosted on G2.com.
Sometimes I feel like I get lost almost with how much there is to click into, so its helpful to know for sure where things are. I also wish the actual G2 run review generation campaigns were more customizable. I'd love to run my reviews through them for it to be less of a lift on my end, but we are unable to due to our gifting platform. Review collected by and hosted on G2.com.
What I like most about G2 Marketing Solutions is that it effectively allows teams to leverage their positive customer base reputation. Automation and integrations help automate the story of your business, and G2 provides much better and more detailed insight to make a decision. It has been great to get customer feedback, especially with a complicated product suite that provides multiple solutions, which gives plenty of opportunities for marketing material for cross -selling. Review collected by and hosted on G2.com.
I dislike at times that some reviews get rejected, and there might not be a completely clear reason as to why (although it does provide a bit of context) - so the filtering is good to an extent, but more transparency would be good in that area. Another issue I've had is the automated notifications G2 sets up have been hit or miss. Sometimes, I will receive them, and sometimes, I won't. That includes balance updates to campaigns that send automated invoices and support cases that are being answered, but I am not being notified of it. That is specific to my experience. Review collected by and hosted on G2.com.
G2 make it really easy to collect testimonials and customer feedback, and the giftcard incentives are sent very quickly once a review is completed. The badges given are great social proof and helps us stand out against competitors. Everyone I've interacted with at G2 has also been really lovely and super helpful. There will never be an unanswered email. Review collected by and hosted on G2.com.
For an enterprise company like ours, it's really hard to compete with more product-led companies, because they have so many more customers due to the nature of their business model. If there was a way of changing the algorithm to take this into consideration, I think we'd get more value from the platform. Review collected by and hosted on G2.com.
What I like best about G2 Marketing Solutions is their ability to provide reliable, data-driven insights that help us make informed marketing decisions. The platform's user-friendly interface and comprehensive customer reviews make it easy to assess software solutions and understand real user experiences, which ultimately supports our strategic planning and campaign execution. Review collected by and hosted on G2.com.
Sometimes I find that the account management team is far too busy with other customers to properly and in a timely fashion answer any issues that may arise.. Review collected by and hosted on G2.com.
It gives us a good idea how we are shaping up against our competitors and we can be flexible with the level of incentive we want to offer. Support has always responded quickly when needed. Review collected by and hosted on G2.com.
Sometimes reviews from our customers get blocked or not incentivised and we have to follow up with G2 for this to be remedied. We have also had feedback from customers that leaving G2 reviews can be too long winded. Review collected by and hosted on G2.com.
