632 AppsFlyer Reviews
Best and most i like about Appsflyer is easy to use as a MMP for tracking the conversion, frauds and other different matricks in easy way and in simple manner also. Review collected by and hosted on G2.com.
Nothing left for dislike abou Appsflyer as it's user friendly and support from it's team is excellent we can say that work done by support team of Appsflyer is superb. They are giving accurate sollution if we stuck on any tracking issues or other things. So there is nothing to dislike about it. Review collected by and hosted on G2.com.
What I like best about AppsFlyer is the reliable, real-time attribution across all our marketing channels. It gives us a clear, unified view of performance, helping us make smarter decisions and allocate budget more effectively.
The granularity of data is also incredibly helpful — we can drill down into cohorts, events, and revenue by source, which is key for a subscription-based app like Emma.
On top of that, their partner integrations and deep linking are seamless, and their customer support has been consistently responsive and knowledgeable. Review collected by and hosted on G2.com.
While AppsFlyer is a powerful and reliable platform, there are a few areas where we see room for improvement:
Dashboarding and data visualisation could be more advanced. It would be great to have more flexibility directly within the platform — something closer to what tools like Looker Studio offer. At the moment, there’s no direct integration with Looker Studio, which limits how seamlessly we can build more customised, cross-channel dashboards. I know they’re actively working on this, so we’re definitely looking forward to seeing the improvements.
Some parts of the UI are less intuitive, especially when working with custom events or advanced attribution settings.
Occasional data discrepancies with other tools (e.g. revenue or product analytics) require manual checks, which can slow us down.
That said, the core functionality is rock-solid, and we rely on it daily — we just hope to see some of these improvements rolled out soon. Review collected by and hosted on G2.com.
AppsFlyer’s dashboard is visually well-designed and provides a lot of detailed metrics, but the reliability of that data is severely lacking based on my experience. Review collected by and hosted on G2.com.
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This glaring inaccuracy was alarming and made their platform completely unreliable for tracking actual performance.
Instead of addressing the issue, their team tried to gaslight us into believing the data was valid and then pivoted to aggressively upsell us on additional packages. They seemed more interested in squeezing more money out of us than resolving the obvious errors in their platform.
To add insult to injury, they are now trying to charge us $20,000 for that same month of fraudulent data. This is an outrageous practice that feels like a bait-and-switch—lure you in with promises of accurate analytics, then trap you with inflated bills and false data to justify them.
If you're looking for a trustworthy attribution partner, steer clear of AppsFlyer. There are better options out there that won't play fast and loose with your data—or your wallet. Review collected by and hosted on G2.com.
The user interface is clean and easy to navigate Review collected by and hosted on G2.com.
Our experience with AppsFlyer was deeply disappointing. Within just one month, the platform reported inflated install data—so exaggerated that it surpassed the total lifetime installs listed for our app on the App Store. This significant discrepancy raised serious concerns about the accuracy and reliability of their tracking capabilities.
Rather than taking accountability, the team dismissed our concerns and insisted the data was accurate. Shortly after, the conversation shifted toward pushing us to upgrade to more expensive packages. It felt like their priority was sales, not solving the very real issues we encountered with their service. Review collected by and hosted on G2.com.
This is so convinient, easy of use and comprehensive tools at the same time. It helps to solve the main problem of business: to understand which type of media source attracted that client.
One more thing I like from Appsflyer is immediate support from manager and technical team.
In addition, it is important for our company everytime development of soft in accordance with bussines challenges. We always implement new features in our work and this help us to spread the share of market. Review collected by and hosted on G2.com.
I wish it would be more convinient to make API for aggregated data of Protect360 Review collected by and hosted on G2.com.
I like how robust attribution techstack is. I like how flexible the UI can be, letting you create custom dashboards in the Home section as well as saving dashboards in the My Dashboard sections. Support is amazing, the depth of knowledge of the account managers is high quality. Review collected by and hosted on G2.com.
Pricing is very high relative to all other MMPs. The OneLink product is a bit more complex than needed. You should be able to export directly from a table (i.e. SKAN Overview or Classic Overview) being able to group by date. Review collected by and hosted on G2.com.
Seamless stats and analysis on Mobile advertising tracking Review collected by and hosted on G2.com.
Nothing much as far as i have used in the last 2 years Review collected by and hosted on G2.com.
As a FinTech, we value AppsFlyer’s robust attribution accuracy,ROI Measurement, Fraud Prevention and data security,
Integration with Ad Networks and retargeting
And of course the professional support team is highly responsive, knowledgeable, and consistently goes above and beyond to resolve issues quickly Review collected by and hosted on G2.com.
AppsFlyer offers exceptional value and powerful features, the high pricing can be a challenge, especially for smaller teams or companies with strict budgets Review collected by and hosted on G2.com.
Have been using Appsflyer from quite sometime now, and it has made by life easier by providing quick analysis and reporting. Another great part about it is it enables integrations with all the major platforms like Meta, Google, etc. Review collected by and hosted on G2.com.
Sometimes it becomes a little difficult to navigate through the platform. Another donwside of the platfrom is the pricing can improve. Review collected by and hosted on G2.com.
Appsflyer gives lot of data to analysis your campaigns. Data is easy to understand and availablpe in different formats for consumption.You can however download data frequently and under one login multiple person can use the same. Integration for vendors is easy. We can use appsflyer data on daily basis for analysis of our campaigns. Review collected by and hosted on G2.com.
Data Downloading is huge issue, you can only download data for 90 days at a go.Support team keeps on adding one other when we escalate issues to them.However brand integration takes a lot of time Review collected by and hosted on G2.com.
