Best and most i like about Appsflyer is easy to use as a MMP for tracking the conversion, frauds and other different matricks in easy way and in simple manner also.

What I like best about AppsFlyer is the reliable, real-time attribution across all our marketing channels. It gives us a clear, unified view of performance, helping us make smarter decisions and allocate budget more effectively. The granularity of data is also incredibly helpful — we can drill down into cohorts, events, and revenue by source, which is key for a subscription-based app like Emma. On top of that, their partner integrations and deep linking are seamless, and their customer support has been consistently responsive and knowledgeable.

There is a lot of functionality so you can see lots of different data which is useful, the user interface is very friendly