Best Mobile Attribution Platforms
Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike attribution software—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.
Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, ad network software, marketing automation software, and CRM software. Marketing teams can also use these solutions in conjunction with mobile marketing software, mobile app optimization software, and mobile app analytics software.
To qualify for inclusion in the Mobile Attribution category, a product must:
- Provide insight into where each mobile application install came from across every marketing channel, device, and advertising network
- Analyze these insights to optimize user acquisition campaigns and marketing performance
- Utilize one or more of the following attribution methods: unique identifier matching, device fingerprinting, open URL with click ID, Google Play Referrer, and probabilistic matching
- Provide dashboards and visualizations for users to understand which activities performed better and why
Best Mobile Attribution Platforms At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p
- Marketing Manager
- Growth Marketing Manager
- Marketing and Advertising
- Financial Services
- 43% Mid-Market
- 29% Enterprise
12,488 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify
- User Acquisition Manager
- Data Analyst
- Computer Games
- Marketing and Advertising
- 53% Mid-Market
- 26% Small-Business
1,259 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I
- Product Manager
- CEO
- Financial Services
- Marketing and Advertising
- 43% Small-Business
- 33% Mid-Market
9,564 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu
- Computer Games
- Information Technology and Services
- 60% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adjust is an AI-powered measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensiv
- Marketing and Advertising
- Computer Games
- 46% Mid-Market
- 40% Small-Business
7,349 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
At Trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a num
- Marketing and Advertising
- Accounting
- 85% Small-Business
- 12% Mid-Market
266 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Airbridge is a unified measurement solution featuring Mobile Measurement (MMP), Multi-touch Attribution (MTA), Incrementality, and Marketing Mix Modeling (MMM) packed into a single unified dashboard –
- 63% Small-Business
- 37% Mid-Market
85 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet
- Marketing and Advertising
- Entertainment
- 39% Mid-Market
- 31% Small-Business
12 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Tenjin offers free to start, pay as you grow advertising measurement for mobile game and app developers. We help small and medium-sized companies punch above their weight with marketing insights that
- Computer Games
- 69% Small-Business
- 27% Mid-Market
583 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.
- Marketing and Advertising
- 76% Small-Business
- 24% Mid-Market
1,838 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices
- 61% Mid-Market
- 28% Enterprise
9,185 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th
- Marketing and Advertising
- Financial Services
- 71% Small-Business
- 24% Mid-Market
3,475 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Madgicx is a super app for Meta ads that helps E-commerce businesses run ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.
- CEO
- Owner
- Marketing and Advertising
- Apparel & Fashion
- 93% Small-Business
- 3% Mid-Market
1,883 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform
- Marketing and Advertising
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
adbrix offers mobile ad performance measurement and user behavior analytics solution.
- 100% Small-Business
157 Twitter followers
