512 RollWorks Account-Based Platform Reviews
Their platform is intuituve and easy to use. Their people and team are very friendly, helpful and a pleasure to work with. I'm confident we're in good hands and being well supported. Review collected by and hosted on G2.com.
I wish there was more we could customize from a creative standpoint when using their creative teams on ads. I also wish we could create more ads using their team's resources. Review collected by and hosted on G2.com.
Rollworks has been a great tool for a multitude of reasons: we use it to test out various messaging, warm up our audience, and gather intent data to help create a holistic picture. Review collected by and hosted on G2.com.
I wish there was more visibility on the contact activity in accounts in Rollworks, but can get contact info generally for who is interacting with your site from which accounts. Plus, they just rolled out a feature called "hot contacts" which helps us identify which people from which accounts are showing high interest. Review collected by and hosted on G2.com.
I like how easy it is to get up and running – the cusotmer support is good and their team is knowledgeable. They offer a number of features to get account spiking information, and target appropriately with advertising. I really like how they can deanonymize CRM contacts on site – and it integrates easily with Salesforce for our team. Review collected by and hosted on G2.com.
That you can't have two CRM connections. We use multiple CRMs and MAPs at our org and it would be nice to have all the data in as many places as possible. Review collected by and hosted on G2.com.
It is simple to set up and use. You have integrations to your crm meaning you can create customer reporting. Review collected by and hosted on G2.com.
Limited linkedin integration makes it hard to have all of the data in one place Review collected by and hosted on G2.com.
What I like best about the RollWorks ABM platform is the level of customization, the campaign management system, and the level of detail available in the "spiking account" alerts. You have a 360 view of the account's activity and level of interest. Review collected by and hosted on G2.com.
The number of integrations (something I know they are working on) woul dbe improved and the data visualization. Review collected by and hosted on G2.com.
Ability to optimize ad spend and engagement at the account level for a well-defined universe of logos. Review collected by and hosted on G2.com.
Rollworks isn't great for contact-level targeting like some other platforms, but is a great foundational piece. The platform fees are also a bit steep and prohibitive for smaller shops. Review collected by and hosted on G2.com.
I appreciate how well Rollworks integrates with HubSpot and the retargeting features Review collected by and hosted on G2.com.
I wish individual ad interaction insights were more granular Review collected by and hosted on G2.com.
I think Rollworks is a great ABM platform for companies in our Stage, Great support and great advice on how to do certain things Review collected by and hosted on G2.com.
I do not like anything in particlar from RollWorks currently, there is only a a credit amount you buy and it vanishes after each month. This is important to take into account Review collected by and hosted on G2.com.
The interface made it incredibly easy for us to hit the ground running. It's very easy to set up and launch campaigns. This has been a game-changer for us with running ABM and being able to target specific accounts, while layering on intent. RollWorks stands out for its simplicity and user-friendliness. Review collected by and hosted on G2.com.
Improvements could be made to enhance tracking and reporting capabilities. Review collected by and hosted on G2.com.
This was our first intro into Rollworks and we as a team undoubtedly had some issues, and the learning curve was pretty steep. i'd say the Rollworks team was there with me thorugh all the ups and downs, and when i was having trouble getitng the rest of the sales team on board, they helped schedule extra training for my team. that was immensely helpful. In fact, i just hired an SDR, and that recorded training was part of his onboarding as well! Review collected by and hosted on G2.com.
It's very powerful, so there is a lot to learn. the learning curve is steep. Review collected by and hosted on G2.com.
