What’s the best AI sales assistant software for small business?

Hey G2! I want to start a discussion with this community to identify the best AI sales assistant software for small businesses. See my entire list below and let me know your thoughts.

I’m especially interested in tools that help small sales teams automate outreach, analyze conversations, and improve win rates without needing a large tech stack or expensive setup.

Here are some of the top-rated platforms from G2’s AI Sales Assistant Software category:

• Salesforce Sales Cloud: CRM and sales automation platform with AI tools like lead scoring, opportunity insights, and forecasting. Works well if your team is already in the Salesforce ecosystem.
• Gong: Conversation intelligence platform that analyzes calls and meetings to surface deal risks and coaching insights. Great for teams focused on improving rep performance.
• Apollo.io: Combines AI-powered outreach, contact discovery, and analytics in one platform. Good for small teams doing outbound sales at scale.
• HubSpot Sales Hub: Sales engagement platform with integrated CRM, AI recommendations, and pipeline management. Especially useful for teams already using HubSpot marketing tools.
• ZoomInfo Sales: Data-driven platform with AI features for lead enrichment, intent data, and workflow automation. Best for B2B teams that want targeted prospecting.

Which of these platforms has made the biggest difference for your sales team? Any wins, blockers, or surprises that other small businesses should know before diving in?