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Planable Reviews & Product Details

Planable Overview

What is Planable?

Planable is a social media management tool for agencies and brands. It helps teams plan, collaborate, and approve social media content in one place, making it ideal for managing multiple clients or stakeholders. With Planable, you easily: - Handle multiple brands in dedicated workspaces - Plan content in the intuitive drag-and-drop calendar - Create and refine pieces with comments, annotations, and suggestions - Approve content in your personalized workflow: from none required to multi-approval levels - Directly publish to the major social media platforms - Engage with your community via comments - Analyze your social media performance - Quickly create reports for your stakeholders and clients Planable is where social media teams actually collaborate—not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to build, discuss, and perfect content together—before it ever reaches the world. No spreadsheets, no endless email chains—just a fast, visual, and effortless way to create content as a team. Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG.

Planable Details
Languages Supported
English
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Product Description

Planable is where social media teams actually collaborate—not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to build, discuss, and perfect content together—before it ever reaches the world. No spreadsheets, no endless email chains—just a fast, visual, and effortless way to create content as a team.

How do you position yourself against your competitors?

Planable’s aim is to offer an elegant and intuitive solution for collaboration-centric social media teams. This translates into a firm focus on team collaboration, content approval, and planning. Planable’s features are built with the purpose of streamlining social media management processes, allowing teams to focus on creating content.


Seller

Planable

Description

Planable is the command centre for social media teams to work together on content. Planable is the content marketing tool for teams who want less frustration — and better collaboration. Planable brings team members, clients, and social content together in one virtual boardroom. (Not the stuffy kind.) Because great content is created by teams who are aligned.

Overview Provided by:

Planable Integrations

(7)
Integration information sourced from real user reviews.

Recent Planable Reviews

PPP M.
PM
PPP M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Convenient and easy to use"
The ability to schedule posts for both of our social media outlets at one time for the whole month. Super easy to navigate.
Samantha P.
SP
Samantha P.Small-Business (50 or fewer emp.)
5.0 out of 5
"We are so happy we found this platform!"
I love how it keeps us organized. As a start up with a lot of clients, we needed a tool that was easy to keep us organized while also allowing a se...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Does everything they tell you..."
Extremely handy program to manage the social accounts of our customers. Easy to use the first time. Looks very professional to customers. Gives ...

Planable Media

Planable Demo - Plan content in a visual calendar
Keep brands in dedicated workspaces and plan the content in an intuitive calendar. Define custom timeslots and quickly move posts via drag-and-drop. Keep things organized within campaigns and with dedicated color-coded labels.
Planable Demo - Create and schedule content for multiple networks
Create once and adjust for each network, with the sync on/off option. Approve content in context, with pixel-perfect previews that match each platform. Schedule and publish to the most popular social networks: Facebook, Instagram, LinkedIn, X, Threads, TikTok, YouTube, Pinterest, and Google Busin...
Planable Demo - Exchange clear feedback
Give and get clear feedback: tag specific people, and use annotations & text suggestions to eliminate the back-and-forth. Resolve comments when they're implemented and even keep certain conversations internal, away from the client's eyes.
Planable Demo - Set custom approval flows for each workspace
Match the preferences of each brand or client: set approvals from none-required to custom, multiple levels. Posts will move automatically until they get all the green lights. You can also choose to lock content and/or have it directly scheduled once it's approved.
Planable Demo - Set personal permissions
For each person in the workspace, define team/client roles and detailed permissions to keep everything simple and clear.
Planable Demo - Check analytics in the same context
See your social insights in the same consistent interface where you create content. Create beautiful reports and share them with stakeholders and clients via direct link or PDF.
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852 Planable Reviews

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852 Planable Reviews
4.6 out of 5
852 Planable Reviews
4.6 out of 5

Planable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Jim S.
JS
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

• User-Friendly Interface – Easy to navigate, even for non-technical users.

• Content Calendar View – Visual scheduling makes planning intuitive.

• Collaborative Workflow – Commenting, approvals, and feedback all in one place.

• Multi-Platform Management – Handles Facebook, Twitter, LinkedIn, Instagram, etc., in a single dashboard.

• Live Preview of Posts – See exactly how your posts will look before publishing.

• Real-Time Comment Management – Read and reply to comments without switching platforms.

• Post Labeling & Tagging – Organize content by campaign, status, or theme.

• Time-Saving Automation – Schedule once, post everywhere.

• Team Roles & Permissions – Control who can edit, approve, or publish. Review collected by and hosted on G2.com.

What do you dislike about Planable?

• Lack of Analytics – No performance tracking or basic metrics.

• Slow Loading Times – Lag when switching views or loading calendars.

• Clunky Mobile Experience – Poor usability on phones or tablets.

• No Content Library – Can’t store reusable assets or evergreen posts.

• Inflexible Approval Flows – Can’t customize for different teams or clients.

• Weak Notification System – Missed alerts for approvals or comments.

• No Bulk Upload Option – Tedious when planning a large volume of content.

• Limited Exporting or Reporting Tools – Hard to share insights with stakeholders.

• Pricing Restrictions – Useful features gated behind expensive tiers. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Before using it, staying organized across platforms was a constant struggle—drafts were scattered, approvals were messy, and it was hard to maintain consistency. Planable centralizes everything: content planning, team collaboration, scheduling, and even responding to comments.

The biggest benefits for me are:

• Time saved by having one place to plan and approve content.

• Peace of mind knowing nothing goes live without review.

• Stronger engagement because I can respond to comments quickly, all from within the platform.

• Better collaboration with clients and team members without endless email threads.

It’s streamlined my entire content workflow and made publishing feel effortless. Review collected by and hosted on G2.com.

Connor L.
CL
Owner & Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

Planable has been the most reliable of all the social media scheduling software we've tested and we've now been using it for a few years. It always felt like other platforms were missing at least 1 core feature we needed and finally we haven't had that issue with Planable. Support is prompt and reliable. Review collected by and hosted on G2.com.

What do you dislike about Planable?

I wish some of the new features that get rolled out were included in our plan. Things like analytics and conversations are great additions and felt like were the only missing pieces but the nickle & diming has prevented us from adding them to an already somewhat high-cost software. Social media software pricing ranges dramatically from very cheap to very expensive and while Planable is somewhere in the middle, at least one of these new feautres would be nice to just have included without extra fees. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Managing all platforms in one place is where the bulk of time savings come from while also not losing the ability to personalize by platform. It's a great platform that gets the job done. Review collected by and hosted on G2.com.

Carly D.
CD
Marketing Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

I like the labels, being able to label each piece of content based on my pillars. I enjoy being able to start the post as a group than separate and tweak it separately for each platform. I like the previews, the quick edit features. Being able to leave comments, and Review collected by and hosted on G2.com.

What do you dislike about Planable?

I find it odd that stories can only be added through the compose button rather than a new post in the calendar view. I find it weird you can't move accounts through workspaces, you have to copy each post over which is alot of work. I also think it is not the most user friendly when it comes to the plans - having to contact someone for a custom plan seems a bit of a pain. It would be nicer if it was all tiered out. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Being able to plan and manage content for multiple clients in 1 place. Review collected by and hosted on G2.com.

VB
Principal
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Planable?

I like the way the page is laid out, unlike other BIG scheduling companies which are really ugly. We can see the posts as they will actually look on the platforms. Also with the different layouts we can see how the flow of posts works.

We find the ability to collaborate and to get client approval is vital for our business, and planable is really the only solution out there to do that.

We can handle multiple clients through one platform.

Being able to set up schedules and to push to multiple channels, it really saves time.

My clients like the app for approval.

My Social Media Manager LOVES planable for its easy of use, viewing and managing posts.

It's a very stable platform. Review collected by and hosted on G2.com.

What do you dislike about Planable?

It's difficult to link two instagram accounts to one workspace and publish from the app.

5 people on an account (but we could pay to have more) Review collected by and hosted on G2.com.

Recommendations to others considering Planable:

Who doesn't need client approvals or input for posts? We love planable as it makes collaboration within the team and clients so easy. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Client approvals

Scheduling

Team collaboration Review collected by and hosted on G2.com.

OR
Business owner and Social Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

I like the easiness of collaboration, client approval, the app, keeping comments organized under each post, and much more! I like how affordable it is and how clear they are with their billing structures. The customer support is a 10/1 0 and is such a personable experience. Review collected by and hosted on G2.com.

What do you dislike about Planable?

One of the downsides is that reels are not recognized accross all platforms (especially between instagram and tik tok) so you need to manually upload posts to both pages instead of copying the reel + caption from one to the other.

Another thing I disliked about planable is that changes on one post does not speak to the same post on another platform. So if I am cross posting to facebook and isntagram, but get a client review on one then I have manually go find the post in another page to edit it. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

They have implemented the analytics and engagement tabs which have been a huge help. Review collected by and hosted on G2.com.

Amey M.
AM
Senior Marketing Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

Planable is an excellent tool for freelancers or agencies who want to keep everything in one place. No lost emails with feedback and comments, no spreadsheets with performance data etc.

I personally love the fact that I can draft up some content and once my clients have signed it off, it will automatically schedule the content on my behalf. It saves so much time in admin and gives equal responsibility to me and my clients. I use this app virtually every day so having little features like this goes a long way.

Implementation of Planable within my clients organisations has not gone amiss. My clients have expressed how easy it is to use, as they can approve, amend and leave comments on content on the go.

I also love some of the newer features on Planable including the campaign creator, it makes it much easier for me to monitor what content did well during certain campaigns.

When I originally set up Planable, the customer support was excellent, they helped explain the features and how I could best use them in my situation. This made integration into my day to day operations so much easier. Overall, I would recommend this to agencies and freelancers, regardless of size! Review collected by and hosted on G2.com.

What do you dislike about Planable?

Would be great if there was more insights included in the analytics area. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Planable is saving me and my clients time when it comes to the approvals process and content scheduling, allowing both parties to have more time to spend on other important activities. The pre-populated reports are also a huge benefit to me, as Planable emails me once a month reminding to send them to my clients, once again saving me time and brain space too! Review collected by and hosted on G2.com.

Benjamin W.
BW
Freelance Technician
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

Planable excels at making social media collaboration and content planning seamless and intuitive. The platform’s clean, user-friendly interface allows for easy scheduling, drag-and-drop rescheduling, and real-time previews of posts as they’ll appear on each platform. The multi-view options, including calendar and feed views, make it simple to visualize campaigns and keep content organized. Its standout feature is the streamlined approval workflow, which enables teams and clients to review, comment, and approve posts in one place-eliminating endless email threads and confusion. Review collected by and hosted on G2.com.

What do you dislike about Planable?

While Planable is strong in collaboration and planning, it falls short in several areas. The lack of advanced analytics or reporting features is a major drawback for users who need to track performance or generate client reports-currently, you have to rely on external tools for insights. The platform also does not support direct publishing to Instagram Stories or Pinterest, and there are limitations around bulk importing content, evergreen post recycling, and content libraries for reusing posts Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Its intuitive visual calendar and multi-view options make it easy to organize, preview, and schedule content across multiple platforms, ensuring a consistent and strategic online presence

.

The platform’s collaborative features-such as real-time commenting, multi-level approvals, and guest sharing-streamline teamwork, making it simple for team members and clients to review, suggest edits, and approve posts all in one place Review collected by and hosted on G2.com.

Arina N.
AN
Content Creator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

Most of my clients would request me to post on Instagram, Facebook, Pinterest and even Google my business at specific hours. I reached a point when I would dedicate most of my time posting rather than being creative and producing more. I am happy to use Planable since I live in Mexico and I have clients in Europe, meanwhile I am sleeping my posts and stories get scheduled exactly when I need them and I never miss it again! Currently, I manage 4 brands and each at least 4-5 social media platforms. As well, when I schedule all posts I see how all posts look like visually, which is easy to make a change if there is a need. Review collected by and hosted on G2.com.

What do you dislike about Planable?

I have tried to use Universal content section for blog posts as I do copywriting as well, but didn't really stick to it since I felt like I would do it as an extra task. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Schedule posts in hours I am not available or forget, schedule posts across different platforms in one click. As well, to have media uploaded in the Planable platform anytime I need to reshare content as stories manually. Review collected by and hosted on G2.com.

EH
Freelance Graphic Designer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

As a freelance graphic designer, the user interface of any software I need to use is incredibly important to me. Planable's clean dashboard design with calendar view makes it a breeze for me to see my scheduled posts week by week, schedule new ones every five days, and easily drop in my content (reels, posts and stories) all in one go.

After trying several competitor platforms I can say without hesitation that Planable is superior because it WORKS. Every other platform I tried gave me frequent, generic error messages when trying to use its most basic functions, never the case with Planable.

The customer support team have been fast and helpful in the few instances where I have contacted them, and quickly understood my problem. They also don't waste unnecessary time verifying your identity like you might expect. Review collected by and hosted on G2.com.

What do you dislike about Planable?

The inflexible pricing plans. As a freelancer I do not need the features which allow me to share scheduled posts with a team or client for feedback, or the ability to manage multiple channels/pages. I would happily forfeit those features if it meant a reduction in my monthly costs, which are quite substantial. Ideally I would only pay $10-15/month for the platform, (currently upwards of $30). Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Allowing me to capitalise on less busy days by scheduling layers of content months in advance, so I don't have to worry. Review collected by and hosted on G2.com.

Sofia R.
SR
Group Program Launch Coach & Mentor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

I love its clean, intuitive layout—it’s simple to use and easy to navigate. Creating and scheduling posts feels seamless, even if you're not super tech-savvy. With everything in one place, I spend less time organising and more time engaging meaningfully on each platform.

It’s a powerful tool for staying consistent, collaborating smoothly, and keeping your content strategy on track—without the chaos. Review collected by and hosted on G2.com.

What do you dislike about Planable?

I haven't found anything yet that I dislike that is not included in my plan. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Plannable solves three key problems for me:

Disorganised content planning – I can now keep all my campaigns neatly structured in one place.

Manual scheduling chaos – No more posting one by one. Everything’s planned and automated.

Wasted time – It frees up hours each week, so I can focus on engaging with my community instead of juggling tech.

It brings calm to the content process and makes my social media feel like it’s working for me, not the other way around. Review collected by and hosted on G2.com.