Intuit Mailchimp Email Marketing Reviews & Product Details

Intuit Mailchimp Email Marketing Overview

What is Intuit Mailchimp Email Marketing?

Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million businesses globally, Mailchimp provides tools specifically tailored to meet the needs of companies aiming to drive customer engagement, nurture leads, and foster long-term loyalty through email marketing. This platform is particularly beneficial for small to mid-sized businesses that require an effective means of communication with their customers. Mailchimp’s email marketing features empower users to build meaningful relationships while achieving measurable results. Whether launching a new product, sharing company updates, or delivering tailored messaging to specific segments of their audience, Mailchimp simplifies the process, allowing businesses to focus on their core activities. Key features of Mailchimp include customizable email campaigns that utilize beautiful, pre-designed templates alongside an intuitive drag-and-drop editor. This functionality enables users to craft professional emails that resonate with their brand’s voice. Additionally, advanced segmentation and personalization capabilities allow businesses to reach the right audience with targeted messages based on behavior, demographics, or purchase history. This level of personalization enhances engagement and improves the overall effectiveness of campaigns. Mailchimp also offers powerful analytics, providing users with detailed reports and insights to track open rates, click-throughs, and other campaign success metrics. This data-driven approach helps businesses refine their strategies and make informed decisions. Furthermore, seamless integrations with over 300 tools, including CRMs and eCommerce platforms, create a cohesive workflow that enhances operational efficiency. Time-saving automations enable users to set up automated email series, ensuring consistent engagement with new subscribers and re-engagement with existing customers through personalized follow-ups. Overall, Intuit Mailchimp - Email Marketing is designed for users who seek intuitive tools without the complexity often associated with larger marketing platforms. By focusing on personalization, data-driven insights, and seamless integration, Mailchimp helps businesses transform their email strategy into a powerful driver of growth, making it an essential tool for any organization looking to enhance its customer communication and engagement efforts.

Intuit Mailchimp Email Marketing Details
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Languages Supported
German, English, French, Italian, Portuguese, Spanish
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Product Description

Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.

How do you position yourself against your competitors?

Intuit Mailchimp is purpose-built to empower businesses with the tools they need to connect with their audiences through impactful email marketing. While many platforms focus on performance metrics, Mailchimp goes further by analyzing the data from over half a billion emails we send daily to deliver personalized insights and actionable recommendations.

What truly sets Mailchimp apart is its ability to help businesses turn insights into action. By focusing on email marketing as the foundation of customer engagement, we enable users to drive revenue, build lasting relationships, and amplify their brand’s voice—all with a platform that grows alongside them.


Seller

Intuit Mailchimp

Description

Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.

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Intuit Mailchimp Email Marketing Integrations

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Verified by Intuit Mailchimp Email Marketing

Recent Intuit Mailchimp Email Marketing Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great system for your marketing needs"
Mailchimp makes it easy to create pop ups or your site newlsterr sign ups and your newsletters. Cusotmer support is excellent. And when you are wor...
BB
Beth B.Mid-Market (51-1000 emp.)
3.5 out of 5
"Mail Chimp is a Viable Alternative for Budget Concious Creaters"
Mailchimp was easy to use for simple presentations
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"A great email marketing tool!"
Mailchimp is incredibly easy to use and create beautiful designed email campaigns. Mailchimps drag and drop feature as well as the prebuilt templat...

Intuit Mailchimp Email Marketing Media

Intuit Mailchimp Email Marketing Demo - Make the most out of your campaigns with advanced analytics and reporting tools
Monitor trends, track performance, and get actionable insights that help you create better campaigns and drive customer engagement.
Intuit Mailchimp Email Marketing Demo - Fuel your campaigns with precise audience segmentation
Let AI simplify your workflow by generating complex customer segments for highly personalized campaigns.
Intuit Mailchimp Email Marketing Demo - Streamline your omnichannel marketing
Build campaigns across multiple channels, and then manage them all from one convenient place.
Intuit Mailchimp Email Marketing Demo - Reach the right people with the right message at exactly the right time
Drive more repeat business, increase customer retention, and see up to 4x more orders by creating marketing automations with Customer Journey Builder.*
Intuit Mailchimp Email Marketing Demo - Reach customers on-the-go with SMS marketing
Unify your marketing under one roof by seamlessly integrating SMS into your email, automations, and social campaigns.
Intuit Mailchimp Email Marketing Demo - Deliver relevant content faster with the help of AI
Generate professionally written, on-brand marketing emails with the press of a button. You only need to review, edit, and send.
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12,733 Intuit Mailchimp Email Marketing Reviews

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12,733 Intuit Mailchimp Email Marketing Reviews
4.3 out of 5
12,733 Intuit Mailchimp Email Marketing Reviews
4.3 out of 5

Intuit Mailchimp Email Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Samantha van N.
SN
Executive Head of Marketing and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Intuit Mailchimp Email Marketing?

There are two elements of Mailchimp that I love. Firstly the templates and automation make creating new emails, and user journey automation quick and easy! Leaving you with much more time to consider your content. Then the feedback you receive after sending your comms out, is phenomenal, Mailchimp gives you pointers on what to improve on for your next comms. It encourages a user to keep to the correct frequency of comms and sends reminders on when best to send your next comms. It integrates into most open source and paid for platforms, I have used it for three platforms already. The support function is easy to use, and I have never had to reach out to an actual person, the FAQ's have answered all of my questions. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Sometimes, formatting within templates can be a little challenging. Implementation can be a little bit challenging but when it is implemented, anyone should be able to figure it out. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

The user journey automation is phenomenal!! It has made communicating with segmented audiences so much easier for my small team, I don't know how we have managed without it in the past!! Review collected by and hosted on G2.com.

Michael  M.
MM
Project Management Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Intuit Mailchimp Email Marketing?

This email marketing platform offers seamless integration with existing systems, simplifying campaign management. The intuitive interface allows for effortless creation of visually appealing emails. Robust analytics provide valuable insights into campaign performance, enabling data-driven optimization. Flexible automation features streamline workflows and personalize the customer journey. Dedicated support ensures prompt assistance and resolves any technical challenges effectively. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Navigating the template editor can sometimes feel clunky. The constant upselling of premium features gets a little old. I wish their analytics dashboard was a bit more intuitive. Also, the pricing tiers jump up pretty drastically after a certain point. Overall though, it's still a pretty solid email platform. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

This email platform makes it super easy to send out newsletters to everyone on my list. The design tools are pretty intuitive, even for someone like me who isn't a designer. I can track how many people open and click links in my emails, which helps me see what's working. Plus, it integrates with other tools I use, so everything flows smoothly. Automating emails saves me so much time and effort. Review collected by and hosted on G2.com.

Jennie R.
JR
Video Producer/Director, Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Intuit Mailchimp Email Marketing?

Mailchimp has allowed me to send out newsletters for the last couple of years, which has brought attention to a project as well as some funding. What I like best is being able to see who has opened the newsletter and who has clicked on links. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

The one thing I really don’t like is that creating our newsletters can be frustrating. There are built-in pads that are hard to reduce in size, and it is difficult to put images in various arrays that we might want. We have been able to work around it so I don’t wanna complain too much, but when we want something specific and can’t get it to look the way we want due to the interface. It is very frustrating. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

It makes it easy to send a newsletter to a big list, which is helpful in that we don’t have to send smaller amounts of email to a large group of people. It also gives us insight into what links are clicked, which helps us tailor our next newsletter. Review collected by and hosted on G2.com.

Marinos M.
MM
Communications, Marketing and Advertising Consultant
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

It's very easy and intuitive even for a new user to figure out how to build an email campaign. The preset templates are great but you can also very easily built your own template very easily if you have an eye for design and balance of typography. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Unfortunately there's no way to find out if the email ended up in a spam folder. I'm surprised that you get a e.g. 30% open rate, because even when you click on the email to delete without reading, it would be marked as read.

I believe the trigger for an email to count and "open" is to allow the images to download and most email clients have that disabled by default. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

There's two things that Mailchimp make me benefit from

1. Avoiding my company's to be blacklisted as "spammer" by sending thousands of emails from the same email address and IP address

2. The Analytics of the Performance of your campaigns which are great and very helpful to make you understand the results of your campaigns Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Marinos. We appreciate your thorough and thoughtful review. We'll be sure to pass your feedback along to the team.

Patrick T.
PT
Publisher
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

What I like best about Intuit Mailchimp Email Marketing are customer journeys and audience segmentations. With its powerful landing pages, customers are guided along the path to finding the products they like. Importantly, audience segmentation is a powerful tool to increase customer retention. For Database Comics, with audience segmentations and email marketing, it has been possible to improve customer engagement by 20% in three months, generate leads and increase revenue. Importantly, newsletter growth and contact acquisition is simple with options for importing, copy/pasting or adding a document. Intuit Mailchimp Email Marketing is a great software for marketing a product or selling from e-commerce on a special occasion. Professionally, I use the software weekly to grow my newsletter and schedule the RSS feed. Mailchimp is simple to implement with the shortlinks for the e-mail campaigns which are copy/pasted into widgets on websites though forms require an entry-level coding ability to implement segments via field tags on the form builder. Incredibly, Mailchimp is simple to integrate into the Wordpress newsletter and widget as well as social media. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

Though email marketing drives product marketing, direct-to-email functionality to drive sales needs improvements. With better email templates aimed at generating more clicks on outbound links, progress can be made. In addition, customer support is limited for users without a subscription. With an Essentials plan, businesses can have access to 24/7 email, chat support. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

Prior to using Intuit Mailchimp Email Marketing, I was Mailpoet and the Wordpress newsletter. Problems I encountered were the lack of weekly marketing automation, ensuring deliverability and increasing engagement with open-rates and clicks. Mailchimp allows me to select the right contact for the right e-mail, select pre-built templates for my campaigns and even send my campaigns at regular intervals to keep my audience engaged, and increase clicks and open-rates with better deliverability and ease of integration into Wordpress. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp Email Marketing

Hi Patrick, we appreciate your thorough review. We will make sure this feedback is passed along to the appropriate teams.

Melle P.
MP
Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Intuit Mailchimp Email Marketing?

Mailchimp makes it simple to create and manage great email marketing pieces for non-tech users. There are lots of features, the emails are mobile friendly, it's relatively easy to setup and embed into your site. It's simple to set up multiple emails that are recurring or just one off making it something you can be using every day to get closer to your marketing goals. It integrates well into almost every website and their support isn't half bad when things go wrong. All in all, they're the industry standard for a reason. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

The cost is absurd. Small business is penalized for having a larger email list by way of HUGE cost. The software is good, but not good enough to justify the price they charge. There needs to be a package that is less overwhelming for small business who need less features and have smaller budgets. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

They make mailing list management and growth easy, but as I said before there are almost too many features which make it an overwhelming experience for most small business users. Review collected by and hosted on G2.com.

Sadiq A.
SA
Digital Marketing Manager
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Intuit Mailchimp Email Marketing?

I think the best thing about the product is how easy it is to use. It's simple to navigate, with less clutter, a great collection of pre-built templates, and smooth integration. The ability to schedule newsletters is a huge plus, and the support team is really helpful too. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

I dislike the limitation, if you don't have the paid version of the platform, the limitation on the subscriber numbers are specifically a bit annoying, and unfortunate when you are working on a limited budget. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

One thing to note is that I didn't have any prior experience with sending or managing email campaigns. But Mailchimp was really user-friendly and approachable—it felt like a software that was easy to get into. The API integration was smooth, and the support team was fantastic.

Another challenge we faced was that our business sends both transactional and marketing emails, and we weren’t sure how to separate them. We needed a way to distinguish between the two and measure the performance of our marketing emails specifically. Mailchimp made it easy to categorize transactional and marketing emails separately, run automations, and analyze how things were working.

Overall, Mailchimp has really simplified things for us. The interface is super easy to understand, so I can delegate campaign monitoring to someone else, and they can quickly get up to speed and even try out new features. Review collected by and hosted on G2.com.

Sanya F.
SF
Product Manager | Digital Marketing Strategist
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Intuit Mailchimp Email Marketing?

One thing that I like about Intuit Mailchimp Email Marketing is the clean design and how easy it is to navigate, ease of implementation, and easy integration especially when you are new to using email marketing software. The pricing is straightforward, and the customer service has been great. It’s a great tool with useful features that make email marketing easier and frequency of use overtime. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

What I dislike about Intuit Mailchimp Email Marketing is the fact that it become expensive when your subscriber databse is increasing, making you end up paying more than expected. And another issue is the design options are quite limited, which can be very frustrating if your small business doesn’t fit their templates available. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

The bigest problem Intuit Mailchimp Email Marketing solved and how is has benefited me is simplifying email marketing. It helped me create, schedule, and send campaigns easily without needing advanced technical skills. Yes, it's that simple to use! And again, the automation features saved us (my clients) time by handling leads, nuturing, follow-ups, and the well detailed analytics helped tracked performance and gave good results. Review collected by and hosted on G2.com.

Pete G.
PG
Junior Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Intuit Mailchimp Email Marketing?

Being able to build a series of templates for many scenarios is very helpful but my favourite thing about Mailchimp is the ability to generate automated user journeys which can literally pay for itself - and then some - without any further input from the administrator. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

I find the advice Mailchimp offers regarding optimum time/day to send campaigns quite frustrating as it seems prone to change quite regular. The advice I received at the start of the week about sending a message at 2pm on Tues-Thurs may have changed by Thursday morning. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

We utilise Mailchimp to build and maintain customer relationships. From automated cart abandonment workflows to large scale campaigns, it is a vital part of all our marketing strategies. Review collected by and hosted on G2.com.

Deborah W.
DW
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Intuit Mailchimp Email Marketing?

I have used Mailchimp for many years now, and I send email campaigns every month or two. It is easy to use, and Intuitive to create great-looking email campaigns. I've been able to do the integration and implementation on my own. They provide excellent "live" customer service, even late at night. I highly recommend Mailchimp Email Marketing! Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp Email Marketing?

I haven't found anything I dislike about Mailchimp. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp Email Marketing solving and how is that benefiting you?

Mailchimp email marketing has been my main source of marketing and communication for my small business. Review collected by and hosted on G2.com.