Detailed insights: Rich insights into web traffic and user behavior.
Ease of integration: Easily integrates with other Google products like AdWords and Search Console.
Free tool: Available at no cost, suitable for businesses of all sizes.
Real-time monitoring: Track user interaction with the site in real time.
Report customization: Custom reports for specific needs. Review collected by and hosted on G2.com.
It can be complex for new users due to the numerous features.
Features like sales reports available in Universal Analytics are not present in GA4.
Advanced customization requires technical skills. Review collected by and hosted on G2.com.
Its easy to use and implement. One can easily implement it and integrate with it. It can be used multiple times in a day. It provides proper insights of the website. Review collected by and hosted on G2.com.
There are many tabs which can cause confusion sometimes. Its customer service takes lot of time to solve the query. Review collected by and hosted on G2.com.
The amount of external and internal data it collects and helps translate to information on how your website is doing and how users are engaging with it. Review collected by and hosted on G2.com.
The reporting does not have enough templates or sections broken down on default, so it's a bit harder to customise the perfect report. Review collected by and hosted on G2.com.
I is great a micro-targeting actions and events, but the amount of actual data available is useable. We use it daily as part of multiple data streams. Review collected by and hosted on G2.com.
You now need to grab data from Search Console and tie it into GA to make it useful for end users who aren't agencies Review collected by and hosted on G2.com.
I Like Google analytics because it is so relatively easy to use and obtain the information you need in easy to configure reports. Review collected by and hosted on G2.com.
Its a bit complicated to initially set up. Review collected by and hosted on G2.com.
It's very easy to set up and use
It comes at almost no cost. Offers a lot of free features to you as a free user also.
Google integrations with all the other Google apps. That is very useful while building everything from scratch. Review collected by and hosted on G2.com.
I don't think there are things as such that I hate in this because it has been the great until now. Review collected by and hosted on G2.com.
In business sometimes the hardest thing is knowing if what you are doing is working. I like being able to take a quick glance to see if I'm trending up or down. Review collected by and hosted on G2.com.
Sometimes it seems a little harder than it should be to create custom reports. I use GTM for a client and pulling form data traffic from their WordPress site should have been much easier. I figured it out but I had to try a few different methods first. Review collected by and hosted on G2.com.
Ease of setup for Shopify stores, a library of pre-set reports ready to use, Google Ads integration, insights from the Google Search Console. Review collected by and hosted on G2.com.
Lots of features that were a staple in Universal Analytics do not exist in GA4 (like sales by day of week/hour of day report). GA4 is supposed to be user-friendly but it is not. Still grieving the loss of Universal Analytics. And don't even get me started on the colouring scheme of all graphs! Why are they all of almost the same colour? Review collected by and hosted on G2.com.
it has a user-friendly UI and intuitive navigation.
It offers a wide range of measurements, reports, and tools, among other strong features.
Integration with more Google tools, such Search Console, AdWords, and other products from the Google Marketing Platform, is simpler. Review collected by and hosted on G2.com.
There are data gathering limitations, including difficulties with sampling and tracking.
It has a steep learning curve that requires time to master in order to use the more complex features and functionalities.
It offers Limited Customisation for Non-Technical Users; technical expertise may be needed to create fully customised reports and connectors. Review collected by and hosted on G2.com.
The comprehensive data tracking and intuitive reporting tools make it indispensable for understanding user behavior and optimizing our strategies. Google Analytics offers detailed and customizable reports, which help us make informed decisions. Its ability to track various metrics in real-time provides a clear picture of our website's performance and user interactions. Review collected by and hosted on G2.com.
The initial setup and learning curve can be a bit challenging for beginners.Occasionally, the sheer volume of data can be overwhelming, but the robust support and documentation make it easier to navigate. Review collected by and hosted on G2.com.