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Google Analytics Reviews & Product Details - Page 2

Google Analytics Overview

What is Google Analytics?

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

Google Analytics Details
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Product Description

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.


Seller

Google

Description

Organize the world’s information and make it universally accessible and useful.

Overview Provided by:
Growth Marketing Manager at Google

Google Analytics Integrations

(14)
Integration information sourced from real user reviews.

Recent Google Analytics Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"The Standard in Free Web Analytics"
It's cost effective (free) and provides a solid overview of web analytics and conversion data
Geoff L.
GL
Geoff L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Google Analytics Is a Great tool"
I Like Google analytics because it is so relatively easy to use and obtain the information you need in easy to configure reports.
Chelsea R.
CR
Chelsea R.Small-Business (50 or fewer emp.)
5.0 out of 5
"Only source of truth we use"
It is the most universally utilized platform.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

9%

Perceived Cost

$$$$$
View More Pricing Information

Google Analytics Media

Google Analytics Demo - Analytics Funnel
Find where your users are dropping off and drive results.
Google Analytics Demo - Analytics Demographics
Discover demographic information about your visitors.
Google Analytics Demo - Analytics Acquisition
See how your website visitors are coming to you.
Google Analytics Demo - Analytics Overview
Get an overview of traffic, bounce, rate, sessions, and more.
Answer a few questions to help the Google Analytics community
Have you used Google Analytics before?
Yes

6,461 Google Analytics Reviews

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6,461 Google Analytics Reviews
4.5 out of 5
6,461 Google Analytics Reviews
4.5 out of 5

Google Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Luca P.
LP
✅ CTO - Growth Marketer full stack #MarTech | ⚡️ SaaS Advisor
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Analytics?

Detailed insights: Rich insights into web traffic and user behavior.

Ease of integration: Easily integrates with other Google products like AdWords and Search Console.

Free tool: Available at no cost, suitable for businesses of all sizes.

Real-time monitoring: Track user interaction with the site in real time.

Report customization: Custom reports for specific needs. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

It can be complex for new users due to the numerous features.

Features like sales reports available in Universal Analytics are not present in GA4.

Advanced customization requires technical skills. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics solves the problem of tracking and understanding user behavior on websites. It benefits me by providing detailed insights into how visitors interact with my site, which traffic sources bring in the most visitors, and which content has the greatest impact. This information allows me to optimize my content, improve user experience, and increase conversion rates, supporting my data-driven strategic decisions and enhancing the effectiveness of my marketing campaigns. Review collected by and hosted on G2.com.

pankaj k.
PK
Senior Ad Operations
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Rating Updated ()
What do you like best about Google Analytics?

Its easy to use and implement. One can easily implement it and integrate with it. It can be used multiple times in a day. It provides proper insights of the website. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

There are many tabs which can cause confusion sometimes. Its customer service takes lot of time to solve the query. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

It provides the realtime insight of the website with user behaviour. Easily define the customer data. One can check the geographical data of the users from it. Review collected by and hosted on G2.com.

Candy N.
CN
Global Digital Marketing Expert
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Google Analytics?

The amount of external and internal data it collects and helps translate to information on how your website is doing and how users are engaging with it. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

The reporting does not have enough templates or sections broken down on default, so it's a bit harder to customise the perfect report. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Website health, page engagement, user journey issues, and insights into traffic and activity. Review collected by and hosted on G2.com.

JC
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Google Analytics?

I is great a micro-targeting actions and events, but the amount of actual data available is useable. We use it daily as part of multiple data streams. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

You now need to grab data from Search Console and tie it into GA to make it useful for end users who aren't agencies Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

It helps us analyze where visitors come from and whether they are doing the actions that we seek. Review collected by and hosted on G2.com.

Geoff L.
GL
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Analytics?

I Like Google analytics because it is so relatively easy to use and obtain the information you need in easy to configure reports. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Its a bit complicated to initially set up. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

it helps me to establish which elements of my websites and content are most active and also identify which element's need attention Review collected by and hosted on G2.com.

Pranav P.
PP
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Analytics?

It's very easy to set up and use

It comes at almost no cost. Offers a lot of free features to you as a free user also.

Google integrations with all the other Google apps. That is very useful while building everything from scratch. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

I don't think there are things as such that I hate in this because it has been the great until now. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

I have basically used it for my website and I can't tell you enough how that has helped me to understand the business. I got to see which pages are performing better. From where the traffic is coming and also where I need to focus more and also reduce my focus somewhere. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Analytics?

In business sometimes the hardest thing is knowing if what you are doing is working. I like being able to take a quick glance to see if I'm trending up or down. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Sometimes it seems a little harder than it should be to create custom reports. I use GTM for a client and pulling form data traffic from their WordPress site should have been much easier. I figured it out but I had to try a few different methods first. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

It helps me see if I'm trending up or down. It helps my clients see what is working. Review collected by and hosted on G2.com.

Anna O.
AO
Digital Performance Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Google Analytics?

Ease of setup for Shopify stores, a library of pre-set reports ready to use, Google Ads integration, insights from the Google Search Console. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Lots of features that were a staple in Universal Analytics do not exist in GA4 (like sales by day of week/hour of day report). GA4 is supposed to be user-friendly but it is not. Still grieving the loss of Universal Analytics. And don't even get me started on the colouring scheme of all graphs! Why are they all of almost the same colour? Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Quick analytics are available at first glance, but you really have to dig in and build custom reports if you want to tailor them to your business. Also, if you don't have a budget for an expensive analytical platform, Google still can be quite helpful if you know how to read it. Review collected by and hosted on G2.com.

Abhishek U.
AU
Desktop Support Specialist III
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Google Analytics?

it has a user-friendly UI and intuitive navigation.

It offers a wide range of measurements, reports, and tools, among other strong features.

Integration with more Google tools, such Search Console, AdWords, and other products from the Google Marketing Platform, is simpler. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

There are data gathering limitations, including difficulties with sampling and tracking.

It has a steep learning curve that requires time to master in order to use the more complex features and functionalities.

It offers Limited Customisation for Non-Technical Users; technical expertise may be needed to create fully customised reports and connectors. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

With the help of Google Analytics, marketers and organisations may gain a better understanding of user behaviour and website traffic. Data-driven decision-making is made possible by Google Analytics, which offers insights into user behaviour, traffic sources, website performance, conversions, and audience demographics. Businesses can utilise it to better user experience, optimise marketing strategies, and develop websites. Although Google Analytics has numerous advantages, there are drawbacks as well, like data privacy issues and a learning curve for more advanced functions. Review collected by and hosted on G2.com.

Ajay B.
AB
Digital Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Analytics?

The comprehensive data tracking and intuitive reporting tools make it indispensable for understanding user behavior and optimizing our strategies. Google Analytics offers detailed and customizable reports, which help us make informed decisions. Its ability to track various metrics in real-time provides a clear picture of our website's performance and user interactions. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

The initial setup and learning curve can be a bit challenging for beginners.Occasionally, the sheer volume of data can be overwhelming, but the robust support and documentation make it easier to navigate. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is solving the problem of tracking and understanding user behavior on our website. This benefits us by providing detailed insights that help optimize our content, enhance user experience, and improve conversion rates.

Google Analytics helps us solve business problems related to monitoring key performance indicators (KPIs), identifying traffic sources, and measuring the effectiveness of our marketing campaigns. This data-driven approach enables us to make informed strategic decisions that support our business growth and efficiency. Review collected by and hosted on G2.com.