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Google Analytics Features
What are the features of Google Analytics?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Retention
- Return
- Conversions
Reporting
- Trending
- Segmentation
- Mobile Reporting
- Custom Reports and Dashboards
Other
- User Data
- Site Search Reporting
Administration
- Performance and Reliability
- User, Role, and Access Management
Technology Glossary Features
View definitions of the features and discover new technology terms.
Google Analytics Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | As reported in 3897 Google Analytics reviews. Accurately measure total web traffic and present data elegantly. | 90% (Based on 3,897 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 3882 Google Analytics reviews. | 87% (Based on 3,882 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. 3821 reviewers of Google Analytics have provided feedback on this feature. | 87% (Based on 3,821 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 3505 Google Analytics reviews. | 86% (Based on 3,505 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. 3275 reviewers of Google Analytics have provided feedback on this feature. | 84% (Based on 3,275 reviews) | |
Retention | Accurately measure bounce rate. This feature was mentioned in 3483 Google Analytics reviews. | 84% (Based on 3,483 reviews) | |
Return | Track user return rates and related metrics. 3533 reviewers of Google Analytics have provided feedback on this feature. | 85% (Based on 3,533 reviews) | |
Conversions | Based on 3596 Google Analytics reviews. Track what proportion of users convert via a certain action. | 86% (Based on 3,596 reviews) | |
Funnels | As reported in 3190 Google Analytics reviews. See how many users proceed down a certain path to conversion. | 82% (Based on 3,190 reviews) | |
Engagement | As reported in 206 Google Analytics reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length. | 88% (Based on 206 reviews) | |
Exit Tracking | As reported in 203 Google Analytics reviews. Accurately determines where users close the app during their sessions. | 86% (Based on 203 reviews) | |
Retention | Accurately measures bounce rate. 197 reviewers of Google Analytics have provided feedback on this feature. | 87% (Based on 197 reviews) | |
Return | Based on 206 Google Analytics reviews. Tracks user return rates and related metrics. | 85% (Based on 206 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. 210 reviewers of Google Analytics have provided feedback on this feature. | 88% (Based on 210 reviews) | |
Entry and Exit Pages | As reported in 1418 Google Analytics reviews. Accurately determine your websites most common entry and exit points, while displaying data elegantly. | 89% (Based on 1,418 reviews) | |
Sessions | As reported in 1453 Google Analytics reviews. Accurately measure total web traffic and display data logically. | 89% (Based on 1,453 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 1455 Google Analytics reviews. | 89% (Based on 1,455 reviews) | |
Return | Track user return rates and related metrics. 1372 reviewers of Google Analytics have provided feedback on this feature. | 87% (Based on 1,372 reviews) | |
Conversions | Track what proportion of users convert to customers via specific actions. This feature was mentioned in 1387 Google Analytics reviews. | 87% (Based on 1,387 reviews) | |
Search Rank | Based on 1323 Google Analytics reviews. Gives users accurate reflection of how their search ratings compare with competitors. | 84% (Based on 1,323 reviews) |
Reporting
Trending | As reported in 3434 Google Analytics reviews. Report on how any user activity has changed over time. | 85% (Based on 3,434 reviews) | |
Retroactive Reporting | As reported in 3151 Google Analytics reviews. Report on user activity in the past and set up predictive models for the future. | 82% (Based on 3,151 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 3390 reviewers of Google Analytics have provided feedback on this feature. | 84% (Based on 3,390 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 3331 Google Analytics reviews. | 85% (Based on 3,331 reviews) |
Unification Across Devices | As reported in 3011 Google Analytics reviews. Able to unify user data across devices, recognizing returning users. | 83% (Based on 3,011 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. 3549 reviewers of Google Analytics have provided feedback on this feature. | 85% (Based on 3,549 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 3579 Google Analytics reviews. | 85% (Based on 3,579 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. This feature was mentioned in 3397 Google Analytics reviews. | 85% (Based on 3,397 reviews) | |
Load Time Monitoring | Based on 3187 Google Analytics reviews. Track load times on different devices and systems. | 84% (Based on 3,187 reviews) | |
Campaign Tracking | As reported in 3322 Google Analytics reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 87% (Based on 3,322 reviews) | |
E-Commerce | Based on 2600 Google Analytics reviews. Track revenue and transactions. | 85% (Based on 2,600 reviews) | |
Promotional Messages | See feature definition | Based on 2330 Google Analytics reviews. Able to deploy promotional or other pop-up messages based on user actions. | 80% (Based on 2,330 reviews) |
Administration Alerts | As reported in 2704 Google Analytics reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels. | 82% (Based on 2,704 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 2525 Google Analytics reviews. | 85% (Based on 2,525 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 2237 Google Analytics reviews. | 82% (Based on 2,237 reviews) | |
Performance and Reliability | Based on 3359 Google Analytics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 89% (Based on 3,359 reviews) | |
User, Role, and Access Management | As reported in 3467 Google Analytics reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 89% (Based on 3,467 reviews) |
User Identification
Demographics | As reported in 1149 Google Analytics reviews. Identifies user demographics like gender or age. | 89% (Based on 1,149 reviews) | |
User Segmentation | See feature definition | Based on 1109 Google Analytics reviews. Enables the view of analytic data based on user segment. | 88% (Based on 1,109 reviews) |
Geolocation | Identifies users locations. 1121 reviewers of Google Analytics have provided feedback on this feature. | 91% (Based on 1,121 reviews) |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. This feature was mentioned in 993 Google Analytics reviews. | 86% (Based on 993 reviews) | |
Real-Time Insights | As reported in 1136 Google Analytics reviews. Provides real-time reports. | 89% (Based on 1,136 reviews) | |
Attribution | As reported in 1043 Google Analytics reviews. Measures user acquisition analytics. | 85% (Based on 1,043 reviews) | |
Dashboard | As reported in 1151 Google Analytics reviews. Provides a holistic summary of your data. | 89% (Based on 1,151 reviews) | |
User Path Tracking | Displays a users progress throughout specific paths in an application. 1095 reviewers of Google Analytics have provided feedback on this feature. | 87% (Based on 1,095 reviews) | |
User Activity History | As reported in 1071 Google Analytics reviews. Displays a users activity history. | 86% (Based on 1,071 reviews) |
Tools
Contact Collection | Based on 1079 Google Analytics reviews. Gives users the ability to subscribe to unique content or otherwise share contact information. | 83% (Based on 1,079 reviews) | |
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior This feature was mentioned in 1446 Google Analytics reviews. | 89% (Based on 1,446 reviews) | |
Social Sharing | Based on 1210 Google Analytics reviews. Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. | 84% (Based on 1,210 reviews) |
Exchange Functions
Data Transmission | Transmit data without altering the data’s inherent meaning. | Not enough data | |
Data Normalization | Normalize transmitted data for easier consumption by the receiving system. | Not enough data |
Data as a Service
Market Data Acquisition | Facilitate market data-as-a-service acquisition. | Not enough data | |
Industry Data Acquisition | Facilitate industry data-as-a-service acquisition. | Not enough data | |
Source Data Acquisition | Facilitate consumption source (e.g., web, mobile, IoT) data-as-a-service acquisition. | Not enough data | |
Targeted Data Acquisition | Facilitate targeted subject matter data-as-a-service acquisition. | Not enough data |
Management
Source and Destination Selection | Allow users to select the data's source(s) and destination(s) for the exchange process. | Not enough data | |
Solution Integration | Integrate with other data-oriented solutions. | Not enough data | |
Reporting and Visualization | Generate reports, dashboards, and graphics around data exchange KPIs and stats. | Not enough data | |
Data Governance | Provide data governance strategies or capabilities for exchanged and acquired data. | Not enough data |
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