Compare Brevo Marketing Platform and MailUp 
At a Glance
Market Segments
Small-Business (84.2% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
Contact Us
$47 per month
Brevo Marketing Platform
Star Rating
(2,351)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansMailUp
Star Rating
(45)3.7 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
$47 per month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the Brevo Marketing Platform excels in Email Marketing, particularly with features like Email and Mobile Preview and Sending Outbound Emails, both rated at 9.0. In contrast, MailUp falls short in this area, with lower ratings for similar features, indicating a less robust email marketing capability.
- Reviewers mention that Brevo Marketing Platform offers superior Ease of Use with a score of 9.1, making it more user-friendly compared to MailUp, which has a score of 7.4. This suggests that users find Brevo's interface and functionality more intuitive and accessible.
- G2 users highlight the Quality of Support as a significant advantage for Brevo Marketing Platform, scoring 8.8, while MailUp only scores 7.0. This difference indicates that Brevo provides more effective customer support, which is crucial for users needing assistance.
- Users on G2 report that Brevo Marketing Platform shines in Marketing Automation, particularly in Email Marketing and Campaign Management, both rated above 9.0. In contrast, MailUp struggles with lower scores in these areas, suggesting it may not meet the automation needs of users as effectively.
- Reviewers mention that Brevo Marketing Platform has a more comprehensive Integrations capability, scoring 9.7, which allows for better connectivity with other tools. MailUp, however, has lower integration scores, indicating potential limitations in connecting with other platforms.
- Users say that Brevo Marketing Platform provides better Campaign Scheduling features, scoring 9.4, which is essential for effective marketing strategies. MailUp does not match this performance, suggesting that users may find it less effective for planning and executing campaigns.
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Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
MailUp
Starter Edition
$47
per month
Unlimited contacts
- 1 Work Environment
- API up to 360,000 calls/year
- Drag & drop editor
Free Trial
Brevo Marketing Platform
Free Trial is available
MailUp
Free Trial is available
Ratings
Meets Requirements
8.9
1,895
7.2
37
Ease of Use
9.0
1,924
7.4
37
Ease of Setup
8.8
1,236
6.7
26
Ease of Admin
9.0
1,042
6.8
26
Quality of Support
8.8
1,712
7.0
37
Has the product been a good partner in doing business?
8.9
995
6.4
24
Product Direction (% positive)
8.8
1,853
5.5
34
Features by Category
Sales Force Automation
8.6
65
Not enough data
8.0
59
Not enough data
8.3
60
Not enough data
8.3
58
Not enough data
7.9
55
Not enough data
8.5
56
Not enough data
7.6
55
Not enough data
8.0
48
Not enough data
7.9
50
Not enough data
Marketing Automation
9.4
69
Not enough data
9.3
63
Not enough data
8.8
62
Not enough data
8.0
55
Not enough data
Customer Support
8.6
54
Not enough data
8.5
54
Not enough data
8.5
56
Not enough data
7.8
50
Not enough data
8.3
51
Not enough data
Reporting & Analytics
8.5
58
Not enough data
8.6
60
Not enough data
8.4
48
Not enough data
Mobile & Social
7.9
49
Not enough data
8.1
47
Not enough data
8.0
48
Not enough data
Platform
8.4
78
Not enough data
8.6
76
Not enough data
8.8
76
Not enough data
8.4
71
Not enough data
8.0
68
Not enough data
8.4
67
Not enough data
9.0
74
Not enough data
8.2
68
Not enough data
Integration
8.7
65
Not enough data
9.0
59
Not enough data
8.5
57
Not enough data
Generative AI
7.5
42
Not enough data
Email Marketing
9.0
1096
|
Verified
Not enough data
8.8
1140
|
Verified
Not enough data
8.7
996
|
Verified
Not enough data
8.9
1127
|
Verified
Not enough data
9.0
1078
|
Verified
Not enough data
8.8
1085
|
Verified
Not enough data
8.5
899
|
Verified
Not enough data
8.3
601
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.4
728
|
Verified
Not enough data
8.8
1055
|
Verified
Not enough data
Platform
8.6
685
|
Verified
Not enough data
8.5
611
Not enough data
8.9
772
|
Verified
Not enough data
Generative AI
7.4
321
Not enough data
7.5
316
Not enough data
Integration
8.7
735
|
Verified
Not enough data
8.2
581
|
Verified
Not enough data
7.9
522
|
Verified
Not enough data
8.0
460
|
Verified
Not enough data
8.0
468
|
Verified
Not enough data
8.0
449
|
Verified
Not enough data
Administration
8.7
397
7.3
15
8.3
383
6.8
11
8.6
368
6.9
13
8.6
363
7.0
14
8.4
304
6.8
10
8.7
347
6.2
13
Integrations
8.6
271
5.8
8
8.6
264
6.9
9
8.8
281
6.8
10
8.2
263
7.4
11
Platform
8.8
280
7.1
8
8.6
244
6.9
8
8.5
233
7.4
7
8.6
301
5.3
10
8.5
285
7.1
12
8.9
358
7.6
13
8.6
258
6.7
8
8.9
348
7.8
13
Diagnosis
8.5
446
Not enough data
8.7
495
Not enough data
8.8
541
Not enough data
8.9
504
Not enough data
Tracking
8.9
613
8.7
5
8.7
539
Not enough data
8.9
634
9.0
5
8.9
599
Not enough data
8.7
540
Not enough data
Reporting
8.9
664
8.7
5
8.7
520
Not enough data
8.8
516
Not enough data
8.8
583
Not enough data
Visitor Behavior
8.2
22
Not enough data
8.5
24
Not enough data
8.3
21
Not enough data
Templates
8.4
21
Not enough data
8.6
23
Not enough data
8.3
21
Not enough data
Personalization
8.4
20
Not enough data
8.3
21
Not enough data
8.5
22
Not enough data
8.3
20
Not enough data
8.0
21
Not enough data
8.3
20
Not enough data
8.0
20
Not enough data
8.8
21
Not enough data
Multichannel
8.6
22
Not enough data
9.0
25
Not enough data
8.4
22
Not enough data
Administration
9.2
22
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.6
21
Not enough data
Campaigns
8.3
11
Not enough data
9.2
11
Not enough data
8.3
11
Not enough data
8.3
11
Not enough data
8.3
11
Not enough data
Analytics
7.5
10
Not enough data
8.0
11
Not enough data
Optimization
8.8
11
Not enough data
8.9
11
Not enough data
8.2
11
Not enough data
8.8
11
Not enough data
Templates
8.6
194
Not enough data
7.8
163
Not enough data
8.3
165
Not enough data
8.7
193
Not enough data
Edit
8.6
174
Not enough data
8.9
191
Not enough data
8.5
171
Not enough data
Logistics
8.7
180
Not enough data
8.1
160
Not enough data
8.6
162
Not enough data
8.8
167
Not enough data
Generative AI
7.3
92
Not enough data
7.4
90
Not enough data
Text Messaging
8.5
134
|
Verified
Not enough data
8.5
123
|
Verified
Not enough data
8.6
135
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Feature Not Available
8.5
55
|
Verified
Not enough data
8.5
52
Not enough data
SMS Platform
8.7
141
|
Verified
Not enough data
8.8
141
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
52
|
Verified
Not enough data
Platform Basics
9.0
264
Not enough data
8.6
220
Not enough data
8.8
218
Not enough data
8.8
249
Not enough data
9.0
257
Not enough data
Platform Data
9.1
275
Not enough data
9.0
282
Not enough data
9.0
275
Not enough data
Collaboration Tools
9.2
8
Not enough data
9.2
8
Not enough data
8.3
8
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
Meeting Coordination
9.4
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Software Type
8.3
6
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
Platform Interoperability
7.9(won by default)
27
Not enough data
Social Functionality
8.3(won by default)
30
Not enough data
Campaign Management
8.9(won by default)
32
Not enough data
8.6(won by default)
32
Not enough data
8.5(won by default)
31
Not enough data
8.2(won by default)
31
Not enough data
8.2(won by default)
31
Not enough data
8.3(won by default)
32
Not enough data
8.3(won by default)
32
Not enough data
8.2(won by default)
30
Not enough data
7.9(won by default)
30
Not enough data
8.3(won by default)
30
Not enough data
8.3(won by default)
30
Not enough data
7.6(won by default)
29
Not enough data
7.7(won by default)
29
Not enough data
Targeting
8.3(won by default)
29
Not enough data
8.3(won by default)
29
Not enough data
8.2(won by default)
29
Not enough data
8.2(won by default)
28
Not enough data
Platform
8.0(won by default)
28
Not enough data
8.4(won by default)
30
Not enough data
8.4(won by default)
29
Not enough data
8.8(won by default)
29
Not enough data
8.4(won by default)
29
Not enough data
8.2(won by default)
29
Not enough data
8.2(won by default)
29
Not enough data
8.0(won by default)
28
Not enough data
8.3(won by default)
27
Not enough data
Responses
8.5
11
Not enough data
7.6
11
Not enough data
8.0
11
Not enough data
8.3
11
Not enough data
8.3
10
Not enough data
Platform
8.9
11
Not enough data
7.8
9
Not enough data
8.3
11
Not enough data
8.8
10
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.3
11
Not enough data
Generative AI
7.0
5
Not enough data
6.7
5
Not enough data
Page Customization
9.2
77
|
Verified
Not enough data
8.7
79
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.5
67
|
Verified
Not enough data
Page Optimization
8.6
64
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.7
65
|
Verified
Not enough data
8.4
59
|
Verified
Not enough data
Integrations
8.4
56
|
Verified
Not enough data
9.0
68
|
Verified
Not enough data
8.8
66
|
Verified
Not enough data
Generative AI
7.6
18
Not enough data
Calendar View
7.5
12
Not enough data
7.6
12
Not enough data
Shared Calendar
7.9
11
Not enough data
7.7
11
Not enough data
Accessibility
8.1
12
Not enough data
7.4
12
Not enough data
Integration
8.3
12
Not enough data
8.1
12
Not enough data
8.2
11
Not enough data
Notifications
9.2
11
Not enough data
7.7
11
Not enough data
Generative AI
7.1
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
Notifications
9.3
20
Not enough data
9.6
18
Not enough data
9.7
22
Not enough data
Settings
9.3
18
Not enough data
9.1
23
Not enough data
9.1
21
Not enough data
Personalization
8.9
22
Not enough data
8.9
20
Not enough data
Integrations
8.9
15
Not enough data
9.0
18
Not enough data
9.0
13
Not enough data
9.0
17
Not enough data
8.9
19
Not enough data
Generative AI
7.6
13
Not enough data
6.9
13
Not enough data
7.4
13
Not enough data
7.2
12
Not enough data
7.1
12
Not enough data
Generative AI
5.4
9
Not enough data
5.6
9
Not enough data
5.6
9
Not enough data
Communication
8.5
20
Not enough data
8.6
20
Not enough data
8.4
20
Not enough data
8.0
17
Not enough data
7.8
17
Not enough data
Internal Use
8.7
34
Not enough data
7.7
21
Not enough data
8.1
20
Not enough data
8.7
19
Not enough data
8.3
17
Not enough data
7.8
21
Not enough data
WhatsApp Messaging - WhatsApp Marketing
7.6
14
Not enough data
8.5
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
7.5
14
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
8.1
13
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.8
104
Not enough data
8.8
102
Not enough data
8.5
98
Not enough data
Customizations
8.7
101
Not enough data
9.2
106
Not enough data
8.7
98
Not enough data
8.8
97
Not enough data
8.9
103
Not enough data
Generative AI
7.3
84
Not enough data
Features
8.4
22
Not enough data
8.2
19
Not enough data
8.0
14
Not enough data
9.1
23
Not enough data
7.1
14
Not enough data
8.6
21
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and MailUp are categorized as Email Testing, SMS Marketing, Email Deliverability, Transactional Email, and Email Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Live Chat, CRM, Calendar, Video Conferencing, Appointment Reminder, and WhatsApp Marketing
MailUp is categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailUp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.4%
Information Technology and Services
5.5%
Computer Software
4.5%
Retail
3.2%
Health, Wellness and Fitness
2.9%
Other
72.5%
Marketing and Advertising
17.5%
Internet
17.5%
Information Technology and Services
12.5%
Retail
7.5%
Music
5.0%
Other
40.0%
Most Helpful Reviews
Brevo Marketing Platform
Most Helpful Favorable Review
Esteban V.
Verified User in Marketing and Advertising
It is very cheap to send emails through Sendinblue. Also deliverability of emails is very good and it is easy to implement an html email template. The platform has improved considerably and now it is possible to send SMS messages. The tool works well for...
Most Helpful Critical Review
Jim R.
Verified User in Marketing and Advertising
My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features. Starting with the Automation features, I experienced many time-delays between when...
MailUp
Most Helpful Favorable Review
Antonio R.
Verified User in Internet
With MailUp, you can send an almost unlimited number of marketing emails to your customers without any problems. The management of cancellation and unsubscription is very convenient. The customer only needs to click at the bottom of the email they receive...
Most Helpful Critical Review
Verified User in Music
General instability. API going away, things breaking. Calls not behaving the way you expect them to. Extremely clunky interface. This really needs to be improved.
Esteban V.
Verified User in Marketing and Advertising
It is very cheap to send emails through Sendinblue. Also deliverability of emails is very good and it is easy to implement an html email template. The platform has improved considerably and now it is possible to send SMS messages. The tool works well for...
Antonio R.
Verified User in Internet
With MailUp, you can send an almost unlimited number of marketing emails to your customers without any problems. The management of cancellation and unsubscription is very convenient. The customer only needs to click at the bottom of the email they receive...
Jim R.
Verified User in Marketing and Advertising
My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features. Starting with the Automation features, I experienced many time-delays between when...
Verified User in Music
General instability. API going away, things breaking. Calls not behaving the way you expect them to. Extremely clunky interface. This really needs to be improved.
Alternatives
Discussions
Is Sendinblue free?
6 comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
MailUp has no discussions with answers
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