Best Recruitment Marketing Platforms
Recruitment Marketing platforms help internal recruiting teams attract and source job candidates to convert into applicants. Recruitment marketing platforms offer a variety of features to facilitate recruiting marketing efforts including social recruiting tools, job distribution features, and candidate relationship management (CRM) capabilities. Many of these features are similar to those that support inbound marketing efforts within marketing departments. Organizations use recruitment marketing platforms to market job openings, engage with candidates, nurture their interest, and encourage the submission of applications. Many of these platforms also offer tools for identifying candidates at events such as campus recruiting events. Recruitment marketing platforms are traditionally implemented in HR departments and used by internal recruiters to build talent pipelines. These platforms enable users to treat candidates as “leads", qualifying them in a similar manner as leads in sales operations. Organizations can use recruitment marketing platforms to increase the volume and quality of applicants. Recruitment marketing platforms can be implemented either as a standalone solution or as part of an integrated HR management suite. These platforms can also be integrated with applicant tracking systems (ATS) and onboarding software to form a talent acquisition suite. Many features present in recruitment marketing platforms are similar to those found in email marketing, customer relationship management (CRM), and organic search marketing products.
To qualify for inclusion in the Recruitment Marketing category, a product must:
- Provide tools that help optimize employer branding on career sites, job portals, and employee testimonial pages
- Streamline the distribution and marketing of job openings
- Offer a candidate relationship management (CRM) system to track and organize candidates
- Facilitate employee referrals and social recruiting efforts
- Offer a built-in applicant tracking system or integrate with third-party ATSs
Best Recruitment Marketing Platforms At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
For the past 25 years, Bullhorn has dedicated itself to building industry-leading, cloud-based software for the staffing and recruitment industry. Through partnerships with 10,000 customers globally,
- Recruiter
- Account Executive
- Staffing and Recruiting
- Information Technology and Services
- 51% Mid-Market
- 34% Small-Business
11,093 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Greenhouse is more than an ATS – they’re a true hiring partner that gives companies of all sizes everything they need to hire better, all-together. Their platform was built to deeply solve your hiring
- Recruiter
- Senior Recruiter
- Computer Software
- Information Technology and Services
- 66% Mid-Market
- 26% Enterprise
14,555 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ceipal is a comprehensive staffing software solution designed to assist organizations in efficiently managing their recruitment and talent acquisition processes. Developed by professionals with firsth
- Technical Recruiter
- Recruiter
- Staffing and Recruiting
- Information Technology and Services
- 71% Mid-Market
- 20% Small-Business
2,713 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
JobDiva is a global leader in Platform as a Service (PaaS) technology for staffing enterprises, incorporating a patent-protected recruiting engine and supported by a full suite of advanced features to
- Technical Recruiter
- Senior Technical Recruiter
- Staffing and Recruiting
- Information Technology and Services
- 64% Mid-Market
- 27% Enterprise
1,543 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Market new, open positions to your talent network via email without lifting a finger. Portable “Join” Button. Invite candidates to join your talent network by.
- Recruiter
- Technical Recruiter
- Staffing and Recruiting
- Human Resources
- 56% Mid-Market
- 24% Enterprise
273,292 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Teamtailor is the leading all-in-one recruiting platform designed to help businesses of all sizes attract, engage, and hire the right talent. Trusted by over 10,000 companies and 200,000+ users worldw
- Talent Acquisition Manager
- HR Manager
- Information Technology and Services
- Computer Software
- 59% Mid-Market
- 22% Small-Business
1,057 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Handshake for Employers is the only all-in-one early talent recruiting platform with access to 10m+ responsive students and alumni. Across universities, community colleges, and alternative education p
- Financial Services
- Higher Education
- 44% Enterprise
- 40% Mid-Market
7,956 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
100Hires ATS simplifies hiring with an intuitive, user-friendly interface. Post jobs to LinkedIn, Indeed, Glassdoor, and Monster at no additional cost, and manage candidates effortlessly through our c
- Technical Recruiter
- Recruiter
- Staffing and Recruiting
- Human Resources
- 55% Small-Business
- 36% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
JazzHR recruiting software allows busy business leaders to centralize and modernize their hiring approach. Replace time-consuming, manual spreadsheets and full inboxes with flexible, affordable, peopl
- Recruiter
- Talent Acquisition Specialist
- Information Technology and Services
- Computer Software
- 68% Mid-Market
- 28% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho Recruit is an applicant tracking system catering to multiple hurdles faced by recruiters. With complete solutions for both in-house recruiters and staffing agencies, Zoho Recruit helps you source
- Director
- CEO
- Staffing and Recruiting
- Information Technology and Services
- 79% Small-Business
- 14% Mid-Market
103,672 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CareerBuilder Applicant Tracking brings advertising, data, search and sourcing technology into one recruitment environment. Recruiters can view and search candidates, run reports, measure performance
- Staffing and Recruiting
- Information Technology and Services
- 56% Mid-Market
- 24% Enterprise
273,292 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
As a global leader in recruitment marketing, we are transforming talent attraction and recruitment media buying for the world’s largest and smartest employers, staffing businesses, RPOs, and media age
- Marketing and Advertising
- Staffing and Recruiting
- 41% Enterprise
- 35% Mid-Market
426 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Jobilla’s digital recruitment solution offers businesses and candidates an efficient talent acquisition experience. We provide a personalized strategy to attract passive candidates, reduce recruiting
- CEO
- HR Manager
- Hospital & Health Care
- Automotive
- 64% Mid-Market
- 23% Small-Business
282 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
LinkedIn recruitment marketing products allow you to connect with people throughout their professional journey.
- Technical Recruiter
- Operations Manager
- Staffing and Recruiting
- Information Technology and Services
- 41% Small-Business
- 34% Mid-Market
1,866,428 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hireology is the only applicant tracking system built for sourcing, engaging, and hiring talent at multi-location businesses. The platform equips HR and business leaders with the support and tools the
- General Manager
- Recruiter
- Automotive
- Hospital & Health Care
- 66% Mid-Market
- 26% Small-Business
2,426 Twitter followers
Learn More About Recruitment Marketing Platforms
What are Recruitment Marketing Platforms?
Companies are often looking for an edge when it comes to searching for top quality talent. As hiring has moved online, recruiters have looked for new ways to help their company’s open positions stand out amid thousands of other job postings on social media channels. Recruitment marketing platforms help companies promote their organization’s brand, reach out to prospective hires, leverage social media platforms, and track the effectiveness of their recruiting.
Key Benefits of Recruitment Marketing Platforms
- Build brand awareness
- Increase the quantity and quality of applicants
- Create a personalized candidate experience
- Track the effectiveness of recruiting efforts
Why Use Recruitment Marketing Platforms?
Build brand awareness — Standing out from the thousands of other employers who post jobs online helps attract more candidates. Recruitment marketing solutions let companies create career sites with the organization’s branding, giving job posts a more customized look compared to formulaic posts on job boards. Some platforms enable users to send out branded emails to targeted prospects. Ultimately, these branded elements can raise a company’s profile and generate greater awareness of their available opportunities.
Attract a high-quality applicant pool — Recruitment marketing solutions come with a variety of tools to help companies attract applicants that are a good fit for their open positions. Social media outreach tools and targeted advertising enable recruiters to engage with job seekers who are a match for the position. Some platforms come with event management features for organizing, advertising, and running recruiting events, including virtual job fairs. These events can help companies source strong talent. Job boards built into some recruitment marketing products provide companies with even greater control over their applicants.
Personalize the candidate experience — Once candidates have found a job listing, keeping them engaged is key. Email automation functionality can send candidates messages at prescribed times, such as after they visit a website or if they forget to finish an application. Automated texting capabilities let recruiters reach candidates on their mobile devices. Some platforms have personalized career sites, so job listings and the look of a career landing webpage is different for each candidate. Many products also have CRM-like functionality similar to applicant tracking systems (ATS), which enable recruiters to track candidates from their initial engagement all the way through the hiring process. Data from these systems provide valuable insights about the process so that companies can strive to continuously improve the candidate experience as well as the effectiveness of their outreach efforts.
Analyze the effectiveness of recruiting efforts — Analytics data collected by recruitment marketing platforms during the recruiting process help teams understand how to improve their hiring processes. Many platforms have extensive analytics capabilities so that recruiters can understand which of their email, text message, or social media communications had the most impact. They can also track which branded career sites generated the most click throughs to an application. Dashboards for candidate pipelines offer a quick look at where applicants are in the hiring process. For platforms that organize events, analytics for registrations and attendance provides insights for future events.
Who Uses Recruitment Marketing Platforms?
Generally, recruiters are the primary users of recruitment marketing platforms. There are several types of recruiters who may use these products:
In-house corporate recruiters — For companies with their own recruiters, recruitment marketing platforms help those recruiting teams maximize their efforts to fill open positions. These recruiters are typically trying to fill jobs through engaging with professionals who are looking for new opportunities.
Campus recruiters — Recruiters tasked with finding college students who might be a good fit for internships or entry-level positions at a company also use recruitment marketing platforms. Event planning features are useful on campus as recruiters try to attract candidates to campus career fairs or other networking events.
Staffing agency recruiters — In addition to companies that have their own recruitment teams, staffing firms use recruitment marketing platforms to support their efforts to place candidates in positions at third-party companies.
Recruitment Marketing Platforms Features
Branded career sites — Customized career sites let companies put their own unique branding on their job posts. Recruiters can customize elements like the page’s graphics, colors, job text descriptions, language, and form fields. Some products offer personalized career pages, so a page is generated for each candidate with personalized details and recommendations of jobs they might be interested in.
Built-in job boards — Job board functionality gives companies control over how to display their job listings. Search functions let candidates filter jobs and find positions that match their skills and interests.
Candidate pipeline management — Recruitment marketing products provide tools for recruiters to manage applicant records and generate insights from recruiting data. These are often CRM-like systems that organize data on every interaction between candidates and the company, allowing recruiters to focus their energy on the most engaged and relevant candidates.
Email automation — Automated emails to candidates help keep them engaged. Recruiters can set up recruitment marketing platforms to send out emails with company branding to candidates for different scenarios, such as if a candidate doesn’t reply to an initial email or if they started an application and didn’t finish it. Tracking features that generate data on opens and clicks help recruiters understand which communications are most effective.
Analytics and reporting — Insights from recruiting data help recruiters understand how their campaigns are performing and how they can improve their hiring processes. This could include analytics dashboards that display data visualizations for career page visits, email open rates, social media engagement, or which job posts are converting the most leads into applicants.
ATS integrations — To streamline the process of managing candidate data, most platforms integrate with an ATS or have their own internal ATS.
Additional Recruitment Marketing Platforms Features
Third-party job board searching — Automated searches of external job boards help recruiters pull in names of talent who might be qualified for open positions, saving recruiters the time it would take to manually scan for candidates.
Social media integration — Some platforms allow recruiters to post information about open positions directly to popular social media sites, helping to increase the breadth of their outreach efforts.
Event management — Job fairs and other recruiting events can be key for building a company’s talent pipeline, so some platforms come with built-in event management functionality. These features help recruiters manage multiple aspects of the event, including sending out communications, participant registrations, and attendance tracking. This data is shareable with an ATS or candidate CRM to streamline follow-up efforts. Some platforms have adapted their event functionality to enable virtual events as well.
Text messaging — With the ubiquity of mobile devices, text messaging functionality built into recruitment marketing products provides another communication channel that recruiters can use to reach applicants. Automated SMS messages keep candidates engaged after initial contacts and encourage them to continue with a company’s application process.
Mobile compatibility — Career sites that are displayed properly on mobile devices help ensure that candidates are able to easily apply for positions they are interested in, regardless of the type of device they are using.
Job board integrations — Connecting a recruitment marketing platform to external job boards enables recruiters to share posts directly to multiple job listing sites. Analytics tools also allow recruiters to analyze the performance of their posts on different job sites.
Other Features of Recruitment Marketing Platforms: Automation, Dashboard, Digital strategy, Employer branding, File sharing, Integrations, Interoperability, Mobility, Performance, Reporting, Social recruiting
Potential Issues with Recruitment Marketing Platforms
Communication overload — A key function of a recruitment marketing platform is enhancing outreach to candidates, but recruiters must use caution to avoid being too overzealous in their recruiting efforts. With the ability to send automated email and text message reminders to candidates, it can be tempting to schedule a series of messages to candidates, especially if they show a lack of engagement. However, recruiters should be careful not to bombard their prospects with an excessive number of messages, which could result in candidates ignoring those communications like the rest of the spam messages in their inboxes.
