Best Digital Analytics Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Digital Analytics category.

In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Medium-Sized Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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56 Listings in Digital Analytics Available
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Google Analytics
(6,461)4.5 out of 5
View top Consulting Services for Google Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    167
    Analytics
    146
    Ease of Use
    129
    Easy Integrations
    81
    Data Analysis
    60
    Cons
    Learning Curve
    75
    Complex Features
    53
    Steep Learning Curve
    53
    Learning Difficulty
    47
    Difficult Learning
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Analytics features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,745,694 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    310,061 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
Google Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
167
Analytics
146
Ease of Use
129
Easy Integrations
81
Data Analysis
60
Cons
Learning Curve
75
Complex Features
53
Steep Learning Curve
53
Learning Difficulty
47
Difficult Learning
46
Google Analytics features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,745,694 Twitter followers
LinkedIn® Page
www.linkedin.com
310,061 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Analytics Reviews
Semrush
(2,651)4.5 out of 5
9th Easiest To Use in Digital Analytics software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 66% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive digital marketing toolkit that offers features for SEO, content marketing, and competitive analysis.
    • Reviewers appreciate the robust suite of tools, including keyword research, site audits, and competitor analysis, which provide clear, actionable insights for optimizing digital strategies.
    • Reviewers noted that the user interface can be complex and cluttered, making navigation unintuitive at times, and the pricing can be steep for smaller businesses or teams on a tight budget.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    480
    Ease of Use
    449
    Keyword Research
    403
    Helpful
    384
    SEO Optimization
    346
    Cons
    Expensive
    291
    High Pricing
    221
    High Costs
    202
    Pricing Issues
    167
    Learning Curve
    151
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.4
    Sessions - Digital Analytics
    Average: 8.7
    8.3
    Engagement
    Average: 8.6
    8.2
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    294,979 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,155 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive digital marketing toolkit that offers features for SEO, content marketing, and competitive analysis.
  • Reviewers appreciate the robust suite of tools, including keyword research, site audits, and competitor analysis, which provide clear, actionable insights for optimizing digital strategies.
  • Reviewers noted that the user interface can be complex and cluttered, making navigation unintuitive at times, and the pricing can be steep for smaller businesses or teams on a tight budget.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
480
Ease of Use
449
Keyword Research
403
Helpful
384
SEO Optimization
346
Cons
Expensive
291
High Pricing
221
High Costs
202
Pricing Issues
167
Learning Curve
151
Semrush features and usability ratings that predict user satisfaction
8.4
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.6
8.2
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
294,979 Twitter followers
LinkedIn® Page
www.linkedin.com
2,155 employees on LinkedIn®

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Pendo
(1,499)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Customer Success Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    104
    Insights
    80
    Analytics
    57
    Features
    57
    Helpful
    50
    Cons
    Limitations
    30
    Missing Features
    26
    Learning Curve
    22
    Limited Features
    22
    Data Inaccuracy
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pendo features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,211 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,019 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Customer Success Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
104
Insights
80
Analytics
57
Features
57
Helpful
50
Cons
Limitations
30
Missing Features
26
Learning Curve
22
Limited Features
22
Data Inaccuracy
21
Pendo features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,211 Twitter followers
LinkedIn® Page
www.linkedin.com
1,019 employees on LinkedIn®
Fullstory
(792)4.5 out of 5
Optimized for quick response
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    305
    Insights
    218
    Session Replay
    208
    Helpful
    198
    User Insights
    158
    Cons
    Learning Curve
    123
    Limitations
    100
    Data Inaccuracy
    88
    Not Intuitive
    83
    Steep Learning Curve
    82
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.2
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,959 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    513 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
305
Insights
218
Session Replay
208
Helpful
198
User Insights
158
Cons
Learning Curve
123
Limitations
100
Data Inaccuracy
88
Not Intuitive
83
Steep Learning Curve
82
Fullstory features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.2
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,959 Twitter followers
LinkedIn® Page
www.linkedin.com
513 employees on LinkedIn®
Amplitude Analytics
(2,366)4.5 out of 5
Optimized for quick response
View top Consulting Services for Amplitude Analytics
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Amplitude Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    165
    Insights
    158
    Analytics
    115
    Charts
    67
    Intuitive
    65
    Cons
    Steep Learning Curve
    51
    Learning Curve
    43
    Complex Features
    37
    Chart Limitations
    34
    Missing Features
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Amplitude Analytics features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Amplitude
    Company Website
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @Amplitude_HQ
    20,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    878 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 32% Small-Business
Amplitude Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
165
Insights
158
Analytics
115
Charts
67
Intuitive
65
Cons
Steep Learning Curve
51
Learning Curve
43
Complex Features
37
Chart Limitations
34
Missing Features
33
Amplitude Analytics features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
20,898 Twitter followers
LinkedIn® Page
www.linkedin.com
878 employees on LinkedIn®
Looker
(1,498)4.4 out of 5
10th Easiest To Use in Digital Analytics software
View top Consulting Services for Looker
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker Studio, formerly known as Google Data Studio, is a tool designed for creating dynamic dashboards and reports, with native integration with Google products like Sheets, BigQuery, and Google Analytics.
    • Users like the tool's user-friendly interface, its seamless integration with the Google ecosystem, its robust features, and its real-time collaboration and sharing capabilities.
    • Reviewers noted that Looker Studio has limited support for very large datasets, requires workarounds for advanced visual customizations, and can be challenging to connect and interact with compared to other tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    197
    Data Visualization
    112
    Analytics
    96
    Insights
    96
    Easy Integrations
    94
    Cons
    Learning Curve
    75
    Slow Loading
    66
    Missing Features
    51
    Slow Performance
    49
    Poor Visualization
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Looker features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    9.2
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,745,694 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    310,061 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker Studio, formerly known as Google Data Studio, is a tool designed for creating dynamic dashboards and reports, with native integration with Google products like Sheets, BigQuery, and Google Analytics.
  • Users like the tool's user-friendly interface, its seamless integration with the Google ecosystem, its robust features, and its real-time collaboration and sharing capabilities.
  • Reviewers noted that Looker Studio has limited support for very large datasets, requires workarounds for advanced visual customizations, and can be challenging to connect and interact with compared to other tools.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
197
Data Visualization
112
Analytics
96
Insights
96
Easy Integrations
94
Cons
Learning Curve
75
Slow Loading
66
Missing Features
51
Slow Performance
49
Poor Visualization
43
Looker features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
9.2
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,745,694 Twitter followers
LinkedIn® Page
www.linkedin.com
310,061 employees on LinkedIn®
LogRocket
(2,026)4.6 out of 5
6th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    463
    Ease of Use
    433
    User Insights
    253
    Insights
    249
    Recording
    225
    Cons
    Session Management
    187
    Missing Features
    92
    Expensive
    88
    Filtering Issues
    87
    Learning Curve
    78
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LogRocket features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.0
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LogRocket, Inc.
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    15,076 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    610 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 28% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
463
Ease of Use
433
User Insights
253
Insights
249
Recording
225
Cons
Session Management
187
Missing Features
92
Expensive
88
Filtering Issues
87
Learning Curve
78
LogRocket features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.0
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
LogRocket, Inc.
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
15,076 Twitter followers
LinkedIn® Page
www.linkedin.com
610 employees on LinkedIn®
Google Tag Manager
(410)4.6 out of 5
View top Consulting Services for Google Tag Manager
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

    Users
    • Digital Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 54% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Tag Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    7
    Easy Integrations
    6
    Simple
    5
    Insights
    4
    Analytics
    3
    Cons
    Tagging Issues
    4
    Frustration
    3
    Difficult Learning
    2
    Time-Consuming
    2
    Usability Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Tag Manager features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.6
    8.4
    Trending
    Average: 8.4
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,745,694 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    310,061 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

Users
  • Digital Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 54% Small-Business
  • 36% Mid-Market
Google Tag Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Easy Integrations
6
Simple
5
Insights
4
Analytics
3
Cons
Tagging Issues
4
Frustration
3
Difficult Learning
2
Time-Consuming
2
Usability Issues
2
Google Tag Manager features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
8.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,745,694 Twitter followers
LinkedIn® Page
www.linkedin.com
310,061 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Tag Manager Reviews
Google Analytics 360
(592)4.4 out of 5
View top Consulting Services for Google Analytics 360
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

    Users
    • Owner
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 51% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Analytics 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    11
    Ease of Use
    7
    Analytics
    6
    Easy Integrations
    4
    Dashboard Usability
    3
    Cons
    Complex Features
    3
    Expensive
    3
    Learning Curve
    3
    Complexity
    2
    Difficult Learning
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Analytics 360 features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.6
    Trending
    Average: 8.4
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,745,694 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    310,061 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

Users
  • Owner
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 51% Small-Business
  • 32% Mid-Market
Google Analytics 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
11
Ease of Use
7
Analytics
6
Easy Integrations
4
Dashboard Usability
3
Cons
Complex Features
3
Expensive
3
Learning Curve
3
Complexity
2
Difficult Learning
2
Google Analytics 360 features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.6
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,745,694 Twitter followers
LinkedIn® Page
www.linkedin.com
310,061 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Analytics 360 Reviews
Contentsquare
(461)4.7 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuou

    Users
    • Digital Analyst
    • Digital Experience Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    11
    Analytics
    9
    User Insights
    9
    Customer Support
    8
    User Experience
    8
    Cons
    Learning Curve
    4
    Steep Learning Curve
    4
    Complex Features
    3
    Complex Setup
    3
    Difficult Navigation
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Contentsquare features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    9.3
    Engagement
    Average: 8.6
    8.8
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Contentsquare
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,638 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,903 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuou

Users
  • Digital Analyst
  • Digital Experience Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Enterprise
  • 30% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
11
Analytics
9
User Insights
9
Customer Support
8
User Experience
8
Cons
Learning Curve
4
Steep Learning Curve
4
Complex Features
3
Complex Setup
3
Difficult Navigation
3
Contentsquare features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
9.3
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Contentsquare
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,638 Twitter followers
LinkedIn® Page
www.linkedin.com
1,903 employees on LinkedIn®
Adobe Analytics
(1,072)4.1 out of 5
Optimized for quick response
View top Consulting Services for Adobe Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    49
    Ease of Use
    45
    Features
    39
    Analytics
    35
    Insights Discovery
    23
    Cons
    Expensive
    15
    Learning Curve
    14
    Slow Performance
    13
    Slow Loading
    12
    Poor Interface Design
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Analytics features and usability ratings that predict user satisfaction
    8.6
    Sessions - Digital Analytics
    Average: 8.7
    8.4
    Engagement
    Average: 8.6
    8.2
    Trending
    Average: 8.4
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    972,797 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39,494 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
49
Ease of Use
45
Features
39
Analytics
35
Insights Discovery
23
Cons
Expensive
15
Learning Curve
14
Slow Performance
13
Slow Loading
12
Poor Interface Design
9
Adobe Analytics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
8.4
Engagement
Average: 8.6
8.2
Trending
Average: 8.4
8.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
972,797 Twitter followers
LinkedIn® Page
www.linkedin.com
39,494 employees on LinkedIn®
Get a quote
SAS Customer Intelligence 360
(124)4.3 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Banking
    Market Segment
    • 48% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAS Customer Intelligence 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    Insights
    29
    Analytics
    25
    Capabilities
    22
    Data Management
    18
    Cons
    Expensive
    20
    Learning Curve
    19
    Integration Issues
    12
    Pricing Issues
    11
    Complexity
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAS Institute Inc.
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    61,920 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17,528 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

Users
No information available
Industries
  • Marketing and Advertising
  • Banking
Market Segment
  • 48% Mid-Market
  • 31% Enterprise
SAS Customer Intelligence 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Insights
29
Analytics
25
Capabilities
22
Data Management
18
Cons
Expensive
20
Learning Curve
19
Integration Issues
12
Pricing Issues
11
Complexity
9
SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
SAS Institute Inc.
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
61,920 Twitter followers
LinkedIn® Page
www.linkedin.com
17,528 employees on LinkedIn®
Get a quote
Dreamdata
(217)4.7 out of 5
Optimized for quick response
View top Consulting Services for Dreamdata
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    94
    Analytics
    77
    Ease of Use
    75
    Attribution Accuracy
    58
    Results
    57
    Cons
    Learning Curve
    34
    Missing Features
    23
    Lack of Information
    16
    Limitations
    14
    Complexity
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dreamdata features and usability ratings that predict user satisfaction
    9.2
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.6
    8.7
    Trending
    Average: 8.4
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    dreamdata.io
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    285 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 36% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
94
Analytics
77
Ease of Use
75
Attribution Accuracy
58
Results
57
Cons
Learning Curve
34
Missing Features
23
Lack of Information
16
Limitations
14
Complexity
12
Dreamdata features and usability ratings that predict user satisfaction
9.2
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.7
Trending
Average: 8.4
9.6
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
dreamdata.io
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
285 Twitter followers
LinkedIn® Page
www.linkedin.com
66 employees on LinkedIn®
Glassbox
(789)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Digital Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 78% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    201
    Session Replay
    180
    Insights
    162
    Helpful
    125
    Customer Understanding
    118
    Cons
    Session Issues
    66
    Not Intuitive
    62
    Session Management
    60
    Learning Curve
    58
    Missing Features
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Sessions - Digital Analytics
    Average: 8.7
    9.9
    Engagement
    Average: 8.6
    9.9
    Trending
    Average: 8.4
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,860 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    275 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 78% Enterprise
  • 17% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
201
Session Replay
180
Insights
162
Helpful
125
Customer Understanding
118
Cons
Session Issues
66
Not Intuitive
62
Session Management
60
Learning Curve
58
Missing Features
54
Glassbox features and usability ratings that predict user satisfaction
9.9
Sessions - Digital Analytics
Average: 8.7
9.9
Engagement
Average: 8.6
9.9
Trending
Average: 8.4
9.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,860 Twitter followers
LinkedIn® Page
www.linkedin.com
275 employees on LinkedIn®
Get a quote
Supermetrics
(788)4.4 out of 5
View top Consulting Services for Supermetrics
Save to My Lists
Entry Level Price:Starting at €29.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mi

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 56% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Supermetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Integrations
    44
    Customer Support
    37
    Connectors
    28
    Easy Integrations
    27
    Cons
    Expensive
    18
    Missing Features
    16
    Connector Issues
    15
    Connection Issues
    14
    Poor Customer Support
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Supermetrics features and usability ratings that predict user satisfaction
    8.6
    Sessions - Digital Analytics
    Average: 8.7
    8.3
    Engagement
    Average: 8.6
    7.9
    Trending
    Average: 8.4
    8.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Supermetrics
    Company Website
    Year Founded
    2013
    HQ Location
    Helsinki, Uusimaa
    Twitter
    @Supermetrics
    7,902 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    407 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mi

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 56% Small-Business
  • 35% Mid-Market
Supermetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Integrations
44
Customer Support
37
Connectors
28
Easy Integrations
27
Cons
Expensive
18
Missing Features
16
Connector Issues
15
Connection Issues
14
Poor Customer Support
14
Supermetrics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.6
7.9
Trending
Average: 8.4
8.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Supermetrics
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,902 Twitter followers
LinkedIn® Page
www.linkedin.com
407 employees on LinkedIn®
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