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Validity Inc

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1,006 reviews
  • 7 profiles
  • 18 categories
Average star rating
4.5
#1 in 1 categories
Grid® leader
Serving customers since
2018

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Litmus

442 reviews

Litmus is an email marketing solution that works alongside your ESP to help you create error-free emails in less time. In one platform, you can build faster, personalize better, test thoroughly, monitor deliverability, and analyze email performance.

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DemandTools

271 reviews

DemandTools is a data quality toolset for Salesforce CRM. De-deduplication, normalization, standardization, comparison, import, export, mass delete, and more.

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Everest

188 reviews

Everest (formerly 250ok and Return Path) Email Intelligence Solutions for Marketers utilize the world’s most comprehensive set of email intelligence and data to maximize inbox placement rates for your overall program and individual campaigns.

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BriteVerify

72 reviews

BriteVerify is an email verification solution.

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GridBuddy Connect

28 reviews

Combine any data across multiple objects into a single view—create easily configure spreadsheet-like workspaces where anyone can quickly create, mass update, and delete records without clicking around multiple screens.

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Sender Certification

3 reviews

Sender Certification is the exclusive email deliverability program that solves top deliverability challenges, empowering you to achieve and maintain trusted sender status. Every year, millions of emails you send end up in spam folders, damaging your sender reputation with Google, Microsoft, Yahoo, Apple and others, leading to even more emails marked as spam. With Sender Certification, our customers get on average 27 million more emails to the inbox per year and see inbox placement rates of 99.3%. Sender Certification not only increases your email readership, it also maintains a high level of deliverability assurance, ultimately driving more successful campaigns and boosting your overall marketing effectiveness. Get more eyes on your emails and be rewarded for good sending. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Expedited and simplified IP warming for a faster way to establish your reputation as a reputable sender. • Best practices coaching from our team of deliverability experts. Prevent deliverability threats. How we do it: • Dedicated compliance team to detect and resolve deliverability issues. • Continuous monitoring for 24/7 eyes on your email performance. • Real-time alerting to changes in your performance to maintain your best-in-class standing. Make your emails work harder. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Benefit from ecosystem relationships with over 75 global mailbox and security providers.

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Kickdynamic

2 reviews

Kickdynamic offers email marketing automation solutions.

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Star Rating

736
219
30
7
14

Validity Inc Reviews

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Profile Name
Star Rating
736
219
30
7
14
Aakash V.
AV
Aakash V.
06/10/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Email template development and testing

One of the main upsides of using Litmus is the dynamic preview that is updated as and when we code, also the previews from different devices which helps to understand the rendering in various email clients and devices. Also the Litmus personalize pro which helps build reusable content blocks with ease.
Jonathan K.
JK
Jonathan K.
06/09/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Litmus good solution but costly compared to other solutions

Support is quick to reply and knowledgeable. Good selection of email clients to test with, the clients are kept up to date compared to EOA. It's easy to use.
Kharaam S.
KS
Kharaam S.
06/05/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

LifeSavor, Smooth, Brilliant

We often use demand tools for duplicate management, deleting, and modifying records in bulk. The frequent refresher trainings really helps admins easily get back into using this product. The customer support portal is filled with videos and articles that are easily accessible and very helpful. We frequently sign in/out of sandbox and production to make changes to the data in both environments.

About

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HQ Location:
Boston, Massachusetts

Social

@TrustValidity

What is Validity Inc?

Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations across the world rely on Validity solutions – including Everest, DemandTools, BriteVerify, GridBuddy Connect, and MailCharts – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.

Details

Year Founded
2018