The fully customized events structure that allows us, as product folks, to have. I'm also a big fan of the live events data feed, where we can look at the events in real time and filter the session in prod with our own IP. It seems that it was made by engineers who understand. product needs.

My team has used Heap for product analytics about three years now and we've made good use of it. We review it constantly to improve our product. Here are some things that I think make Heap unique: - Heap captures a lot of information about user events, so often tracking does not have to be thought out ahead of time. - Heap's visual analyzer tool is wonderful at helping us look at any page in our product and knowing what our users do on that page. - Heap provides some good high-level metrics to see how many unique users view our product. - Heap has good exploration tools to find new problems and data points to study. A couple of times we've had to reach out to Heap support, and we have received acceptable support in a reasonable amount of time. They were friendly to work with.

This is the most robust and easy-to-use analytics tool. It is so powerful for our product teams and really does a great job creating useful, easy-to-understand dashboards and charts. Also, Heap University has fantastic resources!