169 mParticle Reviews
Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years and its has always been a greta experience working with the team Review collected by and hosted on G2.com.
Some segmentation features can be improved. Review collected by and hosted on G2.com.
What I like best about mParticle is its intuitive user interface, which makes navigating and managing the events catalog exceptionally easy. The platform’s simplicity in setting up and managing connections streamlines our workflow, enhancing overall efficiency. Additionally, the ability to build real-time audiences and activate targeted campaigns is invaluable for our customer engagement strategies. Moreover, mParticle’s extensive array of out-of-the-box data connectors provides seamless integration with various of our services, further enriching our data ecosystem and operational capabilities. Customer Support is excellent. Review collected by and hosted on G2.com.
mParticle can enhance its documentation to better cover various processes and best practices, facilitating easier setup and troubleshooting for users. The activity screen would benefit from more visual dashboards, displaying key metrics like the most frequently occurring events and projected event volumes. These improvements would provide with quicker, more actionable insights. Enhanced visual and informative interfaces would significantly boost overall data management and decision-making efficiency. Review collected by and hosted on G2.com.
Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration. Review collected by and hosted on G2.com.
It is quite difficult to get 100% visibility of a hybrid mobile app. Review collected by and hosted on G2.com.
Clear and easy to use inteface that hugely improve ways that you can manage customer data.
Very good customer support. Review collected by and hosted on G2.com.
Lack of possibility o define own input platforms. Review collected by and hosted on G2.com.
tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations. Review collected by and hosted on G2.com.
data distribution process can be improved. limitations around cookies can harm positive impat of the tool. Review collected by and hosted on G2.com.
All the connections possibilities and facilities to integrate new platforms into our architecture. Review collected by and hosted on G2.com.
The only downside I had was with the rules for the unified profile,
It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use. Review collected by and hosted on G2.com.
great customer service team and once it is up and running, it works. Review collected by and hosted on G2.com.
Feels like there is so much set up for engineering and PMs just for marketing to be able to use it Review collected by and hosted on G2.com.
The mParticle team has been an incredible asset for us, always available to quickly address questions or issues we have. Additionally, they have really leaned into being a thought partner for us, where we push eachtoher to be better. They highlight any opporunities they see for us to either implement something in a better way or to use net new solutions they start offering. Vice versa, whenever there is a solution or product not available in mParticle that we want, they are transparent and work with their internal team to proritize and build a path forward for us. However, the ease of integrations and large library of connectors make that few and far between Review collected by and hosted on G2.com.
The biggets hiccup we have is brand awareness / technical experience with mParticle. It is an awesome tool for us, but for most of our assocaites this is the first time they are working with it. While the learning curve is small, there is a bit more handholding neede to get up and running Review collected by and hosted on G2.com.
mParticle creates a holistic customer view, enables seamless audiences creation in our CRM, and can implement highly granular criteria for each audience based on site activity, product interaction, and demographics. Review collected by and hosted on G2.com.
The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label. Review collected by and hosted on G2.com.
I highly recommend this team for their exceptional professionalism and guidance throughout our project. They exhibited transparency in costing, were consistently available for queries, and provided invaluable direction for our success. Their innovative approach to database sync significantly reduced project timelines, showcasing their commitment to product innovation. Their emphasis on collaboration ensures customer success and maximizes the value of investments made. Review collected by and hosted on G2.com.
Access to mParticle technical expertise in Melbourne. Review collected by and hosted on G2.com.
