Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.

Social Engagement

Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.

Program Management

Program management is a crucial part of all organizations. Learn more about program management, how it differs from project management, the responsibilities of a program manager, and more.

HubSpot Marketing Hub Categories on G2

Social Media Management

Marketing Automation

AI Agents For Business Operations

Social Media Advertising

Landing Page Builders

Conversational Marketing

Account Data Management

Marketing Analytics

Attribution

Social Media Management

Marketing Automation

AI Agents For Business Operations

Social Media Advertising

Landing Page Builders

Conversational Marketing

Account Data Management

Marketing Analytics

Attribution

Filter for Features

Integration

Data Import & Export Tools	Based on 3102 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.	84% (Based on 3,102 reviews)
Integration APIs	Based on 2798 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.	81% (Based on 2,798 reviews)
Breadth of Partner Applications	Based on 2586 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.	81% (Based on 2,586 reviews)

Platform

Customization	Based on 3090 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements	80% (Based on 3,090 reviews)
Workflow Capability	Based on 3121 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.	85% (Based on 3,121 reviews)
User, Role, and Access Management	Based on 3090 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	87% (Based on 3,090 reviews)
Internationalization	Based on 2092 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.	80% (Based on 2,092 reviews)
Sandbox / Test Environments	Based on 1985 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.	75% (Based on 1,985 reviews)
Performance and Reliability	Based on 2925 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.	86% (Based on 2,925 reviews)
Output Document Generation	Based on 2166 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.	80% (Based on 2,166 reviews)
API / Integrations	As reported in 1069 HubSpot Marketing Hub reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.	83% (Based on 1,069 reviews)
Custom Reports	Based on 1216 HubSpot Marketing Hub reviews. Able to create custom reports to cater to specific metrics and key performance indicators.	82% (Based on 1,216 reviews)
User, Role, and Access Management	As reported in 1242 HubSpot Marketing Hub reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	88% (Based on 1,242 reviews)
Performance and Reliability	Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 1267 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	88% (Based on 1,267 reviews)
Enterprise Scalability	Provides features to allow scaling for large organizations. 1091 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	86% (Based on 1,091 reviews)
Customization	As reported in 1212 HubSpot Marketing Hub reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.	83% (Based on 1,212 reviews)
Workflow Capability	Based on 1255 HubSpot Marketing Hub reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.	87% (Based on 1,255 reviews)
Internationalization	Based on 966 HubSpot Marketing Hub reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.	84% (Based on 966 reviews)
Notifications	As reported in 1159 HubSpot Marketing Hub reviews. Alerts marketer of the performance of particular campaigns.	84% (Based on 1,159 reviews)
Conversation Editor	Allows business to edit conversations to meet the unique needs of one's business.	Not enough data
Integration	Gives users the ability to update systems, like CRM, based on conversations.	Not enough data
Human-In-The-Loop	Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.	Not enough data

Email Marketing

Building and Personalizing Emails	Based on 5058 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically	88% (Based on 5,058 reviews)
Sending Outbound Emails	Based on 4927 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.	89% (Based on 4,927 reviews)
Manage Email Deliverability	Based on 4929 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.	86% (Based on 4,929 reviews)
Automated Email Responses	Based on 4638 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores	88% (Based on 4,638 reviews)

Online Marketing

Landing Pages and Forms	Based on 4789 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.	85% (Based on 4,789 reviews)
Dynamic Content	Based on 4130 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.	83% (Based on 4,130 reviews)
A/B Testing	Based on 3849 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.	81% (Based on 3,849 reviews)
Mobile Optimized	Based on 4383 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.	82% (Based on 4,383 reviews)
Search Tracking and Optimization	Based on 4042 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.	81% (Based on 4,042 reviews)

Lead Management

Marketing Lead Database	Based on 4573 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.	86% (Based on 4,573 reviews)
Data Quality Management	Based on 4320 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.	81% (Based on 4,320 reviews)
Segmentation	Based on 4425 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.	84% (Based on 4,425 reviews)
Lead Scoring and Grading	Based on 3937 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.	80% (Based on 3,937 reviews)
Lead Nurturing	Based on 4362 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.	85% (Based on 4,362 reviews)
Online Behavior Tracking	Based on 4104 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.	83% (Based on 4,104 reviews)
Automated Alerts and Tasks	Based on 4085 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.	84% (Based on 4,085 reviews)
CRM Lead Integration	Based on 4089 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.	84% (Based on 4,089 reviews)
Segmentation	Based on 806 HubSpot Marketing Hub reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.	85% (Based on 806 reviews)
Predictive Scoring	Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 684 HubSpot Marketing Hub reviews.	77% (Based on 684 reviews)
Account Identification	As reported in 754 HubSpot Marketing Hub reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.	82% (Based on 754 reviews)
Segmentation	Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 1209 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	83% (Based on 1,209 reviews)
Predictive Scoring	Automatically scores prospects based on behavior and engagement levels. 1039 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	75% (Based on 1,039 reviews)
Account Identification	Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 1098 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	81% (Based on 1,098 reviews)

Campaign Management

Program Management	See feature definition	Based on 3689 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.	82% (Based on 3,689 reviews)
Event / Webinar Marketing		Based on 3290 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.	80% (Based on 3,290 reviews)
Calendaring		Based on 3248 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.	79% (Based on 3,248 reviews)
Budgeting		Based on 2404 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.	72% (Based on 2,404 reviews)
Campaign Dashboard		Based on 1229 HubSpot Marketing Hub reviews. Overview of all media purchases and campaigns in a single interface.	83% (Based on 1,229 reviews)
Campaign Optimization		Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 1170 HubSpot Marketing Hub reviews.	82% (Based on 1,170 reviews)
Reach		As reported in 1097 HubSpot Marketing Hub reviews. Amount and quality of inventory partner sites on which ads can be placed.	82% (Based on 1,097 reviews)
Brand Safety		As reported in 990 HubSpot Marketing Hub reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.	83% (Based on 990 reviews)
Creative Optimization		Tools offered for creating and optimizing creative components of campaigns. 1024 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	81% (Based on 1,024 reviews)
Rich Media Capabilties		Based on 974 HubSpot Marketing Hub reviews. Supports rich media display and video ads that involve user interaction.	80% (Based on 974 reviews)

Social

Social Listening	Based on 3362 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.	77% (Based on 3,362 reviews)
Social Sharing	Based on 3761 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.	82% (Based on 3,761 reviews)
Social Campaigns	Based on 3727 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.	82% (Based on 3,727 reviews)
Social Media Engagement	Based on 3607 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.	81% (Based on 3,607 reviews)
Social Media Advertising	Based on 2834 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time	77% (Based on 2,834 reviews)

Reporting & Analytics

Basic Reporting	Based on 4745 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.	83% (Based on 4,745 reviews)
Web Analytics	Based on 4421 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.	81% (Based on 4,421 reviews)
ROI Analytics	Based on 3584 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.	76% (Based on 3,584 reviews)
Revenue Analytics	Based on 3269 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.	76% (Based on 3,269 reviews)
SEO / Keyword Analytics	Based on 3698 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.	77% (Based on 3,698 reviews)

Social Management

Social Analytics		Reports on the performance of social media posts and campaigns. 2081 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	82% (Based on 2,081 reviews)
Social Publishing		Allows the creation, management, and scheduling of content to be shared across social media channels. This feature was mentioned in 2257 HubSpot Marketing Hub reviews.	86% (Based on 2,257 reviews)
Campaign Optimization		Based on 1999 HubSpot Marketing Hub reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.	84% (Based on 1,999 reviews)
Social Engagement	See feature definition	Centrally manages social media content and conversations across multiple social channels. 2145 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	84% (Based on 2,145 reviews)
Social Ads		Provides features for managing and optimizing paid advertisements across social channels. This feature was mentioned in 1567 HubSpot Marketing Hub reviews.	81% (Based on 1,567 reviews)
Campaign Planning		As reported in 846 HubSpot Marketing Hub reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.	83% (Based on 846 reviews)
Hashtag Capabilites		As reported in 217 HubSpot Marketing Hub reviews. Monitor hashtags, their trends, and analytics across all social media platforms	73% (Based on 217 reviews)

Social Functionality

Based on 1214 HubSpot Marketing Hub reviews. Product functionality for social advertising.

82%

(Based on 1,214 reviews)

Targeting

Targeting	Able to target desired audiences based on demographics and behavior variables. 1101 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	84% (Based on 1,101 reviews)
Retargeting	Based on 1018 HubSpot Marketing Hub reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.	82% (Based on 1,018 reviews)
Geo-Targeting	As reported in 915 HubSpot Marketing Hub reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).	80% (Based on 915 reviews)
Contextual Targeting	Able to match the marketer's ad with specific content on a site or page. 893 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	80% (Based on 893 reviews)

Lead Intelligence

Market Insights	Based on 691 HubSpot Marketing Hub reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.	80% (Based on 691 reviews)
Account-level Insights	As reported in 723 HubSpot Marketing Hub reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.	83% (Based on 723 reviews)
Lead Analysis	Prioritizes leads through lead scoring, market insights, account-level insights, etc. 741 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	83% (Based on 741 reviews)
Market Insights	Based on 1039 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.	78% (Based on 1,039 reviews)
Account-level Insights	Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 1074 HubSpot Marketing Hub reviews.	80% (Based on 1,074 reviews)
Lead Analysis	Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 1121 HubSpot Marketing Hub reviews.	81% (Based on 1,121 reviews)

Marketing Campaigns

Omni-Channel Tracking	As reported in 710 HubSpot Marketing Hub reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.	81% (Based on 710 reviews)
Revenue Planning	Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 622 HubSpot Marketing Hub reviews.	77% (Based on 622 reviews)
Media Attribution	As reported in 682 HubSpot Marketing Hub reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.	79% (Based on 682 reviews)
Opportunity Timeline	Based on 680 HubSpot Marketing Hub reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.	81% (Based on 680 reviews)
Customization	Allows for custom report types to match the goals of a company. 787 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	83% (Based on 787 reviews)
Journey Analytics	As reported in 732 HubSpot Marketing Hub reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.	81% (Based on 732 reviews)
Omni-Channel Tracking	Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 1060 HubSpot Marketing Hub reviews.	79% (Based on 1,060 reviews)
Revenue Planning	As reported in 951 HubSpot Marketing Hub reviews. Helps allocate marketing budget based predicted amount of incoming revenue.	74% (Based on 951 reviews)
Media Attribution	As reported in 1005 HubSpot Marketing Hub reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.	76% (Based on 1,005 reviews)
Opportunity Timeline	Based on 994 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.	79% (Based on 994 reviews)
Customization	Allows for custom report types to match the goals of a company. 1153 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	81% (Based on 1,153 reviews)

Campaign Execution

Website Personalization	Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 1042 HubSpot Marketing Hub reviews.	78% (Based on 1,042 reviews)
Prioritized Accounts	Helps determine which accounts have the highest/lowest opportunity to convert. This feature was mentioned in 977 HubSpot Marketing Hub reviews.	79% (Based on 977 reviews)
Trending Accounts	Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 922 HubSpot Marketing Hub reviews.	77% (Based on 922 reviews)
Email Campaigns	As reported in 1290 HubSpot Marketing Hub reviews. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.	87% (Based on 1,290 reviews)

Marketing Operations

ROI Tracking	Based on 2030 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs	78% (Based on 2,030 reviews)
Data Collection	Based on 2465 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns	83% (Based on 2,465 reviews)
Customer Insights	Based on 2237 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history	81% (Based on 2,237 reviews)
Multi-User Access	Based on 2268 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results	85% (Based on 2,268 reviews)

Campaign Activity

Campaign Insights	Based on 2665 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy	83% (Based on 2,665 reviews)
Reports and Dashboards	Based on 2904 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns	84% (Based on 2,904 reviews)
Campaign Stickiness	Based on 2169 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities	78% (Based on 2,169 reviews)
Multichannel Tracking	Based on 2357 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels	81% (Based on 2,357 reviews)
Brand Optimization	Based on 2196 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback	81% (Based on 2,196 reviews)

Messenger

Sequencing	Based on 1120 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Mapped-out responses for conversations.	81% (Based on 1,120 reviews)
AI	Based on 948 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Artificial intelligence (AI) and chatbot involvement.	75% (Based on 948 reviews)
Live Chat	Based on 1162 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Live human component of conversations.	79% (Based on 1,162 reviews)
Customization Interface	Based on 1088 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Quality of interface for designing and customizing conversation maps.	78% (Based on 1,088 reviews)

Channels

Social Media	Based on 1349 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted over social media.	80% (Based on 1,349 reviews)
Website	Based on 1329 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through embedding or pop-ups on websites.	82% (Based on 1,329 reviews)
Text Message (SMS)	Based on 751 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through text message (SMS).	71% (Based on 751 reviews)
Voice Assistants	Based on 650 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through voice assistants.	69% (Based on 650 reviews)
Other	Based on 710 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Conversations enacted through other channels.	75% (Based on 710 reviews)

Customers

Targeting	Based on 1396 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Overall quality of customer targeting based on needs or situations.	82% (Based on 1,396 reviews)
Profiles	Based on 1382 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creation and modification of customer profiles based on conversations.	83% (Based on 1,382 reviews)
Analytics	Based on 1528 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Reporting based around specific and overall conversation results.	83% (Based on 1,528 reviews)
Lead Gathering	Based on 1476 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Capture and organization of leads from conversations.	84% (Based on 1,476 reviews)
Sales Conversion	Based on 1383 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Success rate of conversations leading to customer purchases.	82% (Based on 1,383 reviews)

Design and Customization

Pre-Designed Templates	Provides pre-designed themes and templates for pop-up messages 43 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	66% (Based on 43 reviews)
Pop-Up Types	Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. This feature was mentioned in 40 HubSpot Marketing Hub reviews.	77% (Based on 40 reviews)
No-Code Customization	Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface 41 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	76% (Based on 41 reviews)
Mobile Optimized	Pop-ups are optimized to display correctly on mobile devices This feature was mentioned in 41 HubSpot Marketing Hub reviews.	76% (Based on 41 reviews)

Campaigns

Targeting	Ability to target specific visitors based on referrer, geo-location, cookies, or previous history This feature was mentioned in 39 HubSpot Marketing Hub reviews.	74% (Based on 39 reviews)
Triggered Campaigns	Ability to trigger time-based or behavior-based pop-up campaigns This feature was mentioned in 39 HubSpot Marketing Hub reviews.	76% (Based on 39 reviews)
A/B Testing	As reported in 38 HubSpot Marketing Hub reviews. Tools for creating split A/B tests	75% (Based on 38 reviews)
Analytics	Based on 38 HubSpot Marketing Hub reviews. Measure and visualize campaign performance and conversion rates	75% (Based on 38 reviews)

Integrations

CRM/Email Integrations	Integrates with popular CRMs and email marketing software This feature was mentioned in 39 HubSpot Marketing Hub reviews.	79% (Based on 39 reviews)
WCM Integrations	As reported in 37 HubSpot Marketing Hub reviews. Integrates with web content management systems	71% (Based on 37 reviews)
E-Commerce Integrations	Based on 35 HubSpot Marketing Hub reviews. Integrates with e-commerce platforms	66% (Based on 35 reviews)
Social Media Integrations	Integrates with social networks 38 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	69% (Based on 38 reviews)
E-Commerce Integration	Based on 665 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms.	74% (Based on 665 reviews)
Email Marketing Integration	Based on 1149 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Integrates with email marketing providers to share captured lead data.	87% (Based on 1,149 reviews)
Domain Integration	Based on 1147 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows companies to connect landing pages to their existing domain.	85% (Based on 1,147 reviews)

Attribution Modeling

Single-Touch Attribution	Based on 227 HubSpot Marketing Hub reviews. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.	81% (Based on 227 reviews)
Multi-Touch Attribution	As reported in 221 HubSpot Marketing Hub reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.	79% (Based on 221 reviews)
Algorithmic Attribution	As reported in 206 HubSpot Marketing Hub reviews. Uses machine learning to create an attribution model.	75% (Based on 206 reviews)
Cross-Device Attribution	As reported in 199 HubSpot Marketing Hub reviews. Tracks customer interactions across mobile and desktop.	75% (Based on 199 reviews)
Offline Attribution	As reported in 196 HubSpot Marketing Hub reviews. Allows users to track touchpoints through offline channels, such as events.	70% (Based on 196 reviews)
Custom Attribution	Allows the user to create a custom attribution model. This feature was mentioned in 210 HubSpot Marketing Hub reviews.	76% (Based on 210 reviews)

Marketing

B2B Attribution	Based on 199 HubSpot Marketing Hub reviews. Provides features for B2B marketers.	79% (Based on 199 reviews)
B2C Attribution	As reported in 185 HubSpot Marketing Hub reviews. Provides features for B2C marketers.	74% (Based on 185 reviews)
Marketing Channels	As reported in 225 HubSpot Marketing Hub reviews. Enables marketers to track multiple marketing channels.	84% (Based on 225 reviews)
Integrations	Integrates with other sales, marketing, and advertising software. 230 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	85% (Based on 230 reviews)

Reporting

Dashboards	Provides customizable dashboards that allow users to view and manage data. 252 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	84% (Based on 252 reviews)
Data Visualizations	Displays attribution data through easy-to-interpret charts and graphs. 239 reviewers of HubSpot Marketing Hub have provided feedback on this feature.	83% (Based on 239 reviews)
Custom Reporting	Allows users to build custom reports. This feature was mentioned in 244 HubSpot Marketing Hub reviews.	81% (Based on 244 reviews)

Platform Basics

Centralization	Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. This feature was mentioned in 206 HubSpot Marketing Hub reviews.	86% (Based on 206 reviews)
Account Identification and Segmentation	Based on 209 HubSpot Marketing Hub reviews. Builds, defines, and segments targeted account audiences.	86% (Based on 209 reviews)
Lead-to-Account Matching	Matches leads to accounts for account-based marketing efforts. This feature was mentioned in 209 HubSpot Marketing Hub reviews.	85% (Based on 209 reviews)
Website Personalization	Based on 496 HubSpot Marketing Hub reviews. Ability to deliver unique content for each account that visits a company's website.	83% (Based on 496 reviews)
Content Creation and Distribution	Allows companies to create and distribute personalized content within an account-based marketing strategy. This feature was mentioned in 579 HubSpot Marketing Hub reviews.	86% (Based on 579 reviews)
Dynamic Segmentation	Based on 327 HubSpot Marketing Hub reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).	82% (Based on 327 reviews)
Journey Optimization	Automates the testing and optimization of customer-facing messaging and campaigns. This feature was mentioned in 341 HubSpot Marketing Hub reviews.	82% (Based on 341 reviews)

Platform Data

Measurement	Measure the influence and performance of ABM programs for each targeted audience. This feature was mentioned in 205 HubSpot Marketing Hub reviews.	83% (Based on 205 reviews)
Revenue Analytics	As reported in 200 HubSpot Marketing Hub reviews. Provides a complete view of how all ABM programs drive revenue.	79% (Based on 200 reviews)
Journey Reporting	As reported in 333 HubSpot Marketing Hub reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).	81% (Based on 333 reviews)
Trends Reporting	As reported in 333 HubSpot Marketing Hub reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.	80% (Based on 333 reviews)
Dashboards	Based on 379 HubSpot Marketing Hub reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.	86% (Based on 379 reviews)
Advanced Data Filtering	As reported in 338 HubSpot Marketing Hub reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.	82% (Based on 338 reviews)

Platform Additional Functionality

Integrations

Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. 225 reviewers of HubSpot Marketing Hub have provided feedback on this feature.

84%

(Based on 225 reviews)

Platform Reporting

Measurement		As reported in 594 HubSpot Marketing Hub reviews. Ability to monitor page views and conversions per account as they engage with a personalized website and content.	85% (Based on 594 reviews)
Dashboards		Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. This feature was mentioned in 637 HubSpot Marketing Hub reviews.	86% (Based on 637 reviews)

Content & Collaboration

Content Calendar		As reported in 1178 HubSpot Marketing Hub reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.	84% (Based on 1,178 reviews)
Content Library	See feature definition	Based on 1233 HubSpot Marketing Hub reviews. Allows users to upload and publish brand content from a shared library.	83% (Based on 1,233 reviews)
Shared Inbox		Based on 926 HubSpot Marketing Hub reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.	81% (Based on 926 reviews)
Approval Workflows		As reported in 1001 HubSpot Marketing Hub reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.	84% (Based on 1,001 reviews)
Users and Permissions		Allows administrators to assign permissions for different users or teams to access certain platform features. This feature was mentioned in 1307 HubSpot Marketing Hub reviews.	87% (Based on 1,307 reviews)
Content Creation		Provides features for creating or editing social media assets. This feature was mentioned in 869 HubSpot Marketing Hub reviews.	83% (Based on 869 reviews)

Platform Additional Functionality

Journey Mapping	Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. This feature was mentioned in 324 HubSpot Marketing Hub reviews.	81% (Based on 324 reviews)
Integrations	As reported in 344 HubSpot Marketing Hub reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.	83% (Based on 344 reviews)
Automated Alerts	Based on 339 HubSpot Marketing Hub reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.	83% (Based on 339 reviews)

Platform Interoperability

Close Ecosystem API

Based on 514 HubSpot Marketing Hub reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

80%

(Based on 514 reviews)

Responses

Personalization	Provides personalized responses to interlocator based on segmentation or past responses.	Not enough data
Route To Human	Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.	Not enough data
Natural Language Understanding (NLU)	Can have a natural, human-like conversation with an interlocator.	Not enough data

Page Customization

Drag and Drop	Based on 1250 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to drag and drop items and content to customize their site's look.	84% (Based on 1,250 reviews)
Templates	Based on 1289 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Provides ready-made templates for simplified landing page creation.	79% (Based on 1,289 reviews)
Advanced Customization	Based on 1177 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to edit a page's HTML or CSS code, or add custom code.	79% (Based on 1,177 reviews)
Content Library	Based on 1218 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Allows users to upload and manage content such as photos, videos, and audio.	81% (Based on 1,218 reviews)

Page Optimization

A/B Testing	Based on 1081 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.	82% (Based on 1,081 reviews)
Mobile Responsive	Based on 1194 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Creates mobile responsive pages for optimized viewing on mobile devices.	81% (Based on 1,194 reviews)
Web Analytics	Based on 1233 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.	82% (Based on 1,233 reviews)
SEO	Based on 1120 HubSpot Marketing Hub reviews and verified by the G2 Product R&D team. Optimizes content to increase search engine result rankings.	78% (Based on 1,120 reviews)

Generative AI

AI Text Generation	Allows users to generate text based on a text prompt.	Not enough data
AI Text Summarization	Condenses long documents or text into a brief summary.	Not enough data
AI Text Generation	Based on 254 HubSpot Marketing Hub reviews. Allows users to generate text based on a text prompt.	72% (Based on 254 reviews)
AI Text Generation	Based on 41 HubSpot Marketing Hub reviews. Allows users to generate text based on a text prompt.	62% (Based on 41 reviews)

Automation - AI Agents

Sales Follow-Up	Allows users to automate responses to customer inquiries across various channels.	Not enough data
Customer Interaction Automation	Allows users to automate responses to customer inquiries across various channels.	Not enough data
Lead Generation	Allows users to automate the process of generating and qualifying sales leads.	Not enough data
Document Processing	Allows users to automate the handling, processing, and management of documents.	Not enough data
Feedback Collection	Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.	Not enough data

Autonomy - AI Agents

Independent Decision Making	Allows the AI agent to learn from interactions and adapt its responses accordingly.	Not enough data
Adaptive Responses	Allows the AI agent to learn from interactions and adapt its responses accordingly.	Not enough data
Task Execution	Provides the AI agent the ability to execute tasks without requiring constant user input.	Not enough data
Problem Solving	Allows the AI agent to identify and resolve issues without user intervention.	Not enough data