157 Factors.AI Reviews
Visitor Identification: The platform's ability to de-anonymize 40–50% of our website traffic has been instrumental in identifying high-intent accounts.
G2
LinkedIn Ad Optimization: Features like frequency capping and view-through attribution have significantly improved our ad targeting and ROI.
Seamless Integrations: Integration with tools like HubSpot and LinkedIn Campaign Manager allows for efficient data synchronization and campaign management.
G2
User-Friendly Dashboards: The intuitive interface provides clear insights into account engagement and campaign performance.
G2
Outstanding Customer Support: The support team is proactive and responsive, offering weekly syncs to help us maximize the platform's potential. Review collected by and hosted on G2.com.
Learning Curve: While the platform is robust, it does require some time to fully grasp all its features. More comprehensive tutorials or onboarding resources would be beneficial.
Reporting Customization: Enhancements in report customization options would allow for more tailored analytics to suit specific business needs. Review collected by and hosted on G2.com.
You can use first-party website visitors data and data from your CRM to more accurately target accounts on LinkedIn based on their pain point, solution interest, and Sales cycle stage. You also get more granular controls over LinkedIn ads, your able to control impression counts for accounts based on filters so you can spread out your spend more strategically or give target accounts more attention.
Customer Success is very supportive in helping me get the most value out of the tool and uncover additional functionality. Review collected by and hosted on G2.com.
It's very robust and there's definitely a learning curve to be able to get the most value out of the tool. Review collected by and hosted on G2.com.
The fact that they can de-anonymize 40-50% of our website traffic and seamlessly sync to hubspot is great. The segmentation features, reporting dashboards and integrations with LinkedIn campaign manager are all necessary features to have and one tool can solve all these problems. The CS team is great and has weekly sync with the team to understand and exploit the tool's potential. Review collected by and hosted on G2.com.
The timeline view is not available for download which is more on the technical front but its an important data set and hard to fetch it manually. Review collected by and hosted on G2.com.
So I've been using factors.ai for a few months now, and it’s quickly become a go-to tool in our marketing team. The platform digs deep into website visitor data, pulling in signals from sources like LinkedIn and our CRM, which makes it really easy to spot high-intent prospects early on.
What I really appreciate is how it turns raw data into clear, actionable insights. Instead of piecing together numbers from multiple systems, I get a consolidated view that helps me fine-tune our campaigns almost in real time.
Sure, there’s a bit of a learning curve at the start, but the support team is friendly and always ready to help. The way they are always ready to listen to my rudimetary questions at any point of time, is just commendable. It has helped me to get hands on with the tool really seamlessly. Review collected by and hosted on G2.com.
Steep learning curve, it would've been easier if there were video tutorials to help us learn it. Review collected by and hosted on G2.com.
How it gives visibility to our website visitors and has excellent reporting built in as well as a slack integration to not miss a visit Review collected by and hosted on G2.com.
it's a bit pricy but has an excellent freemium model Review collected by and hosted on G2.com.
Good detailed data that's easy to access Review collected by and hosted on G2.com.
I'd like more advanced reporting capabilities Review collected by and hosted on G2.com.
I like the depth of information it has to offer. The visitor identification feature is very useful to our SDRs to understand what the prospect is interested in. Review collected by and hosted on G2.com.
A little improvements in UX (navigation within the app) would be a great addition. Review collected by and hosted on G2.com.
Factors.ai makes it incredibly easy to track buyer intent & identify which companies are showing interest Review collected by and hosted on G2.com.
Not much to say, but the reporting view could be expanded with more customization options. Review collected by and hosted on G2.com.
- Great Customer Support and Enablement
- Frequency Cap to increase Account Reach
- Orchestrate Linkedin campaign using audience segmentation
- Linkedin ROI measurement
- Website Deanonymization Review collected by and hosted on G2.com.
- Account Movement is a bit of a manual effort
- Not being able to fetch custom events on SFDC Review collected by and hosted on G2.com.
The Birdview option is excellent for monitoring the account journey.
The impression cap is highly useful for ensuring the ad reaches all target accounts. Review collected by and hosted on G2.com.
There are only a few areas that need improvement, but the team is responsive and actively working on enhancements based on requests. Review collected by and hosted on G2.com.
