Best Visitor Behavior Intelligence Software
Visitor behavior intelligence software monitors the actions of each visitor to a physical venue via data sources such as guest Wi-Fi, people counters, or cameras to track the location of individuals. This enables physical venues to better understand the interactions, experiences, and motivations of their individual visitors, providing insight into their customer journeys and the general behavior of these visitors. These tools may also connect to data sources such as social media, customer data platforms, or other third-party data sources (like weather applications) to give a more holistic view of the visitors’ experience at a venue.
Once connected to such data sources, visitor behavior intelligence software delivers insights to brick-and-mortar locations that are similar to what e-commerce platforms receive from tracking their website visitors. These types of tools provide analytics dashboards to understand frequency of visits from a unique individual, demographic information, and foot traffic to optimize the layout of the venue and understand what hinders or motivates individuals. The dashboard may include heat maps of where visitors are congregating and the ability to segment charts and graphs by specific demographic information.
These tools directly integrate with guest Wi-Fi providers and customer data platforms (CDP) to capture and store individual visitor data. Additionally, visitor behavior intelligence solutions often integrate with a location-based marketing software to target individual visitors.
To qualify for inclusion in the Visitor Behavior Intelligence category, a product must:
- Connect to multiple data sources within a physical venue, such as guest Wi-Fi solutions, people counters, and POS systems, among others
- Consume data from third-party data sources, such as social media platforms or customer data platforms, for a holistic view of visitor behavior
- Create reports, dashboards, and visualizations with business utility for physical venues
Best Visitor Behavior Intelligence Software At A Glance
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Manage your entire network from a centralized dashboard.
- IT Manager
- Network Engineer
- Information Technology and Services
- Financial Services
- 62% Mid-Market
- 20% Small-Business
728,134 Twitter followers
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Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a m
- 50% Enterprise
- 30% Small-Business
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Our plug-and-play hardware and cloud-based, intuitive enterprise-ready platform interface (with a marketplace of over 100 apps) can be accessed from anywhere, with secure software that boasts 99.9% up
- Owner
- Account Executive
- Computer Software
- Restaurants
- 47% Mid-Market
- 46% Small-Business
12 Twitter followers
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Purple improves the way visitors connect with complex spaces. Serving the retail, healthcare, hospitality, attractions, airports, and stadium verticals, Purple's solutions are utilized in 120 countrie
- Retail
- 40% Small-Business
- 40% Mid-Market
29,014 Twitter followers
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RESTAURANT MARKETING PLATFORM CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel faster, more efficient growth.
- Restaurants
- 45% Small-Business
- 41% Mid-Market
1,831 Twitter followers
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Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Fl
- CEO
- Marketing and Advertising
- Retail
- 65% Small-Business
- 29% Mid-Market
3,291 Twitter followers
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Automate an improved online reputation, increase your revenue and receive more guests.
- 55% Small-Business
- 32% Enterprise
486 Twitter followers
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Placer.ai provides you with the story behind any location. Placer.ai's foot-traffic data lets you measure visitation, view trends, benchmark the competition, discover new audiences and find & wi
- 70% Small-Business
- 20% Mid-Market
5,424 Twitter followers
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PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the s
- 46% Enterprise
- 31% Small-Business
3,986 Twitter followers
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The Analytics and Location Engine (ALE) works with Aruba WLANs to collect presence data about Wi-Fi-enabled mobile devices while protecting personal privacy. This data is then integrated with third-pa
- 67% Small-Business
- 17% Enterprise
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Accurate, real-time and simultaneous emotion detection of many users undertaking their normal and natural behaviour in physical spaces.
- 83% Small-Business
- 17% Enterprise
159 Twitter followers
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Fast and reliable API to detect visitor location and device info
- 60% Mid-Market
- 40% Small-Business
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BotBit is the complete and automated solution to collect customer feedback, get more and better reviews, win new customers, get referrals and increase repeat business
- 50% Mid-Market
- 50% Small-Business
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At the heart of Propulso’s location intelligence platform is our GeoIndicator technology, designed to provide accurate, granular, and actionable insights into human mobility patterns. Leveraging large
- 40% Mid-Market
- 40% Small-Business
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Stampede is an intelligent marketing platform for hospitality businesses. The all-in-one solution enables restaurants, bars and hotels to increase repeat customer visits, boosting profitability and ma
- 82% Small-Business
- 18% Mid-Market
