Best Digital Analytics Tools - Page 5
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Best Digital Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Airbridge is a Mobile Measurement Partner (MMP) trusted by global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from
- 63% Small-Business
- 37% Mid-Market
85 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th
- Marketing and Advertising
- Financial Services
- 71% Small-Business
- 24% Mid-Market
3,475 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, is
- Online Media
- Media Production
- 48% Mid-Market
- 26% Enterprise
8,500 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging,
- Marketing and Advertising
- 45% Small-Business
- 38% Mid-Market
5,334 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in you
- Marketing and Advertising
- Internet
- 47% Mid-Market
- 32% Small-Business
7,445 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Free web stats and stat counter.
- 58% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow y
- Marketing and Advertising
- Information Technology and Services
- 76% Small-Business
- 19% Mid-Market
2,961 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
An optimized website is business-critical, but websites and dev processes are highly complex and constantly evolving. It’s difficult to get the right data at scale, and issues are compounded by buildi
- SEO Manager
- Marketing and Advertising
- Financial Services
- 40% Enterprise
- 36% Mid-Market
17,263 Twitter followers
- Overview
- User Satisfaction
- Seller Details
DemandJump shows you the exact content to create to increase 1st-page rankings and drive outcomes. With one-click SEO content briefs for any topic writing content that ranks has never been so easy.
- Information Technology and Services
- Marketing and Advertising
- 56% Small-Business
- 36% Mid-Market
1,021 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web anal
- Marketing and Advertising
- 47% Small-Business
- 20% Mid-Market
103,672 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MonsterInsights is a Wordpress plugin for Google Analytics.
- Marketing and Advertising
- 85% Small-Business
- 9% Mid-Market
3,907 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern
- Marketing and Advertising
- 60% Small-Business
- 32% Mid-Market
197 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Analytic.me is a marketing tool with an all in one reporting dashboard.
- Marketing and Advertising
- 50% Small-Business
- 44% Mid-Market
30 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fathom is website analytics with zero compromises. You get all the data and knowledge you need to use your website to generate leads and revenue. And you don't have to invade anyone's privacy or break
- 67% Small-Business
- 20% Mid-Market
28,388 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing ca
- 80% Small-Business
- 13% Mid-Market
40 Twitter followers
