Best Customer Journey Analytics Tools - Page 3
Customer journey analytics software, also known as customer journey orchestration software, facilitates the management and automation of the customer experience across all possible channels. “Journey" is the operative word, as the software tracks, weaves together, and analyzes customer interactions across all channels so that businesses can react in real time and execute behavior-driven strategies.
With customer journey analytics software, companies can better understand their customers’ wants and needs to orchestrate and optimize customer interaction and engagement from start to finish. Customer journey analytics solutions fuse together customer behavioral data and multi- and omnichannel marketing strategies, to create a legitimate, actionable 360-degree view of customers. Customer journey analytics software equips businesses with the tools and strategy necessary to transform them from reactive, out-of-touch behemoths into focused, personalized, and efficient consumer-led organizations. Customer journey analytics software integrates with e-commerce, marketing, and sales solutions, to supplement and leverage the troves of customer data that businesses have amassed over time.
To qualify for inclusion in the Customer Journey Analytics category, a product must:
- Monitor, track, and analyze lead and/or customer behavior across a multitude of channels
- Create visualizations or maps of past, current, or future customer journeys based on behavioral data
- Automate the testing and optimization of customer-facing messaging and campaigns
- Facilitate the prediction or forecasting of customer behavior
- Easily and/or seamlessly integrate with marketing, sales, or e-commerce solutions
Best Customer Journey Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter
- Product Manager
- Retail
- Telecommunications
- 63% Enterprise
- 24% Mid-Market
679 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Swan AI is a decision-science customer intelligence and experience platform purpose-built to address the unique challenges facing retailers in today's data-driven environment. While retailers understa
- Retail
- 50% Mid-Market
- 31% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and pow
- Customer Success Manager
- Product Manager
- Computer Software
- Information Technology and Services
- 65% Small-Business
- 30% Mid-Market
635 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Totango is a trusted Customer Success Platform designed to assist enterprises drive growth and deliver exceptional value to their customers. This platform integrates three key components: Totango Cust
- Customer Success Manager
- CSM
- Computer Software
- Information Technology and Services
- 58% Mid-Market
- 23% Small-Business
7,429 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 54% Mid-Market
- 35% Small-Business
6,641 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pega is a powerful low-code platform that builds agility into the world’s leading organizations so they can adapt to change. Clients use our AI-powered decisioning and workflow automation to solve the
- Senior Software Engineer
- Consultant
- Information Technology and Services
- Banking
- 68% Enterprise
- 20% Mid-Market
45,563 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking
- Marketing and Advertising
- Retail
- 56% Small-Business
- 44% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps busines
- Customer Success Manager
- Senior Customer Success Manager
- Computer Software
- Information Technology and Services
- 76% Mid-Market
- 13% Small-Business
7,429 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Acoustic Content (formerly Content Hub) gives business owners the power to create iconic, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketin
- Marketing and Advertising
- Information Technology and Services
- 58% Small-Business
- 30% Mid-Market
65,479 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Webeyez is the secret weapon that online businesses use to immediately fix leaky funnels and grow revenue. The platform illuminates every step of the onsite consumer journey and uses machine learning
- 43% Small-Business
- 36% Mid-Market
93 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit
- Consulting
- Marketing and Advertising
- 47% Enterprise
- 35% Mid-Market
972,632 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
HockeyStack is The Command Center™ for B2B Revenue Teams. HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic bu
- Computer Software
- Marketing and Advertising
- 59% Mid-Market
- 38% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Enterprise-level digital analytics and customer engagement platform that helps you enhance every customer interaction and deliver a better experience with data-driven insight. Dataroid serves compa
- Banking
- Financial Services
- 65% Enterprise
- 19% Mid-Market
186 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page conten
- 55% Mid-Market
- 25% Enterprise
1,212 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RESTAURANT MARKETING PLATFORM CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel faster, more efficient growth.
- Restaurants
- 45% Small-Business
- 41% Mid-Market
1,831 Twitter followers
