HockeyStack Reviews & Product Details - Page 5

HockeyStack Overview

What is HockeyStack?

HockeyStack is The Command Center™ for B2B Revenue Teams. HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.

HockeyStack Details
Product Website
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Product Description

HockeyStack collects all visitor actions with one line of code and delivers insights without you needing to click or think much

How do you position yourself against your competitors?

HockeyStack shows you how your customers want to buy with:

-Holistic analytics and attribution for marketing, sales and operations
-The highest accuracy with cookieless tracking
-Complete flexibility and customization
-Proactive product and marketing strategy recommendations
-One-click integrations with your entire tech stack and partners
-Fast time to value as 90% of customers see ROI within the first 45 days


Seller

HockeyStack

Description

HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.

Overview Provided by:

Recent HockeyStack Reviews

RW
Rachel W.Mid-Market (51-1000 emp.)
5.0 out of 5
"Extremely Powerful Tool for Marketers and Beyond"
The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too ...
Keith F.
F
Keith F.Mid-Market (51-1000 emp.)
5.0 out of 5
"HockeyStack transformed our GTM efficiency"
HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex da...
Libby H.
LH
Libby H.Mid-Market (51-1000 emp.)
3.5 out of 5
"A Really Impressive Reporting Tool"
The customization, reporting potential, all the data sources in one place, the ability to view so many attribution models, integrating is fairly ea...

HockeyStack Media

HockeyStack Demo - Account-level Journey
Unify and analyze your accounts' journeys on a single view
HockeyStack Demo - CMO Overview
High level overview of channels, campaigns, and quarterly key metrics.
HockeyStack Demo - Multi-touch attribution
Paid acquisition dashboard
HockeyStack Demo - LinkedIn Ads Report
LinkedIn ads attribution
HockeyStack Demo - Funnel reports
Visualize the entire funnel with complete flexibility.
HockeyStack Demo - ABM
ABM reporting
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Have you used HockeyStack before?
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66 HockeyStack Reviews

4.7 out of 5
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66 HockeyStack Reviews
4.7 out of 5
66 HockeyStack Reviews
4.7 out of 5

HockeyStack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Orcun S.
OS
Head of Marketing
Logistics and Supply Chain
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about HockeyStack?

Being able to track the entire pipeline end to end. We used HubSpot before and we couldn't see what happened before the lead filled out a form or before we went outbound. HockeyStack showed the hidden touchpoints before the person ever became a lead. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Nothing so far. Except if you don't have experience using attribution tools, it may seem a little bit complex, but Hockeystack team assisted us in every step. And they got tons of content if you want to discover the tool at your own pace. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

We are trying to understand what part of our go to market drives most revenue most efficiently. That includes spend calculations, conversion rates across the whole funnel, and accurate attribution. This was impossible to get before with our spreadsheet + HubSpot + Google Analytics setup. We can use this data to spend our time and money on only the highest converting and lowest cost activities. Review collected by and hosted on G2.com.

Canberk B.
CB
Global Head of Paid
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HockeyStack?

we can basically see the customer journey from the first LinkedIn impression to revenue, podcast attribution, effective marketing ROI, and everything. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

since it's very customisable, I sometimes feel the FOMO as if I'm not utilising the product with its full capabilities Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Marketing attribution, spend ROI, pipeline data Review collected by and hosted on G2.com.

Sonat K.
SK
Investment Committee Member
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HockeyStack?

Everything was really smooth. Filled out a form, chose a time from the calendar link, did a 30-minute meeting where I got all information, got onboarded and set up everything in the last 2 minutes of the call, dashboards were made for me, decided to upgrade mid-trial.

I have never worked in a company where attribution & analytics was not a problem. It was most certainly a surprise when it just "clicked" and we could finally see the entire pipeline with all details & sources right in front of us. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

I haven't used a tool like this before, so I felt confused when starting the trial. The team had to support me with a lot of guiding content and we also did a Q&A call. But I fully ramped up within a few weeks. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

HockeyStack helps us see which channels and ads bring us the most MRR, so that we can prioritize one over the other. They came to us at a time of cost cutting, so we turned off most of our ads when we saw they weren't bringing any revenue and funneled some of the spend to the top 5 campaigns.

We also recently onboarded our product team onto the platform to consolidate our reporting setup. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about HockeyStack?

HockeyStack connects all your sources in one place and the setup is super easy. As the product is completely no code, our marketing team can create their own reports pretty easily without relying on another tool. Alternatives we considered were hard to set up. Also, support is top-notch. They create a Slack channel to answer questions ASAP. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

If there is no specific integration built for a tool, it might take a couple of days for them to build it. However, they don't charge you for it. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

It allows us to understand which channels/sources are the most effective so that we can invest more in them and lets us see the entire funnel from start to finish. With this intel, we know how we should go to market and where we should invest more. As marketers need to do more with less, HockeyStack is mission-critical to have. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Rating Updated ()
What do you like best about HockeyStack?

Everything went perfectly. After completing a form and selecting a time from the calendar link, I attended a 30-minute meeting where I received all the necessary information. In the final two minutes of the call, I was onboarded and set up, dashboards were created for me, and I made the decision to upgrade mid-trial.

I've never worked for a company where issues with analytics and attribution weren't present. When everything suddenly "clicked," allowing us to see the entire pipeline with all of the details and sources in front of us, it was most definitely a surprise. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

When I first started using it, the UI was a little rough, but they've worked hard to improve it in the last few months. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

People in sales, marketing, and product management were unaware of one another's activities. Deals and leads were being lost in the shuffle. To determine the cause and address leaks, we used HockeyStack's funnel reporting and segmentation. Prior to the implementation of HockeyStack, we lacked visibility into the handoff between marketing -> sales and sales -> product, which was where the majority of leaks occurred and where HockeyStack was most useful. Review collected by and hosted on G2.com.

Erdem G.
EG
Co Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about HockeyStack?

Being able to pull ads data, deal data, and product engagement data into the same dashboard and reporting on them at the company level. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Some integrations with lesser known platforms weren’t built, but the team was quick to build it Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Our product is self serve, and many different stakeholders can sign up separately, which makes knowing where each company comes from a lot harder. We tried reporting on it with Google Analytics but it doesn’t do company level reporting. HubSpot does pipeline reporting but we need to input a lot of stuff manually and we still can’t see product engagement data. HockeyStack does it all. Review collected by and hosted on G2.com.

OO
Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HockeyStack?

- We don't need 3 different tools to track 1 person.

- It's very plug-and-play

- I don't need to talk to engineers or analysts to pull out a report Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

The UI was a bit unpolished when I first started using it, but they polished it a lot over the last few months. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Sales, marketing, and product people didn't know what each other was doing. A lot of deals and leads were falling through the cracks. We used HockeyStack's funnel reporting and segmentation to find out why and fix leaks. We didn't have visibility into the handoff between marketing -> sales and sales -> product before, and that was where most of the leaks were happening and where HockeyStack was most helpful. Review collected by and hosted on G2.com.

Osman K.
OK
Co-founder & CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about HockeyStack?

Subscription revenue reporting on par with ProfitWell + tying that to marketing data is a superpower. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Some of the lesser-known tools in our stack weren’t supported, so we overpaid a bit to get them custom-built. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

We tried using HubSpot to understand which content drove the most MRR, but it wasn’t working at all. We switched to HockeyStack and that report started giving us data right after onboarding. We use it to understand different content categories’ impact on the bottom line and prioritize which pieces of content to publish next. Review collected by and hosted on G2.com.

Kerem C.
KC
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about HockeyStack?

HockeyStack is the easiest way to measure website traffic without digging through statistics. Its friendly dashboard provides us with critical insights about our website visitors' behaviors. The best part is it is cookie-less. You'll be able to collect and analyze each scroll, click, and search with ease. No event tagging or manually entering data is necessary. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

We noticed data accuracy problems a few times. I believe their responsive team is working hard on the product and trying to improve the quality. We're also looking forward to see the AMP version of their script. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

We track what happens on our website, in real-time. HockeyStack lets us monitor, measure, and ultimately improve user interaction, conversions, and engagement. We can see exactly what people are doing on our site. For instance, are they scrolling down the page? Are they clicking on any links? These are all questions that can be answered with HockeyStack. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HockeyStack?

No more third party cookies - perfect for GA alternative

Historical Event Tracking from Day 1

Automatic Event Tracking for Users, Goals, Audiences

Surveys popups

The Visual Funnels

Custom Dashboards for User Journey

Great Integrations and more coming soon! Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

The AI for Insights BETA is great for now but I think the insights can be more informative to help impact activity/engagement/conversions. Review collected by and hosted on G2.com.

Recommendations to others considering HockeyStack:

Figure out if you need to prioritize website analytics or product analytics or a hybrid. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Hockeystack is solving our issue on historical event tracking. For example, if we added an element to the website but did not add tracking to it, Hockeystack can retroactively provide engagement/activity insights on Day 1. Review collected by and hosted on G2.com.